Экономика
Различные книги в жанре ЭкономикаYoung and Mighty
You can turn your passion into more than just a hobby. When he was nine years old, Henry Patterson (now aged 14) turned his sweet stall into a storybook and children’s brand, which led to an international business that took him around the world, meeting fantastic people along the way – including Sir Richard Branson and the co-founder of Instagram, Mike Krieger.
In <i>Young and Mighty</i>, Henry not only shows how to start your own business at any age, he also shares 30 tried-and-tested ways to earn some money right now, as well as 20 fun methods for fundraising for causes that matter to you.
<i>Young and Mighty</i> is for those who want to find what makes them tick, for those who want to change the world, for those who just want to have fun. Grab it and go make your unique mark on the world!
youngmighty.com @henryjpatterson (Instagram)
The Cosmopolites
The cosmopolites are literally «citizens of the world,» from the Greek word kosmos, meaning «world,» and polites, or «citizen.» Garry Davis, aka World Citizen No. 1, and creator of the World Passport, was a former Broadway actor and World War II bomber pilot who renounced his American citizenship in 1948 as a form of protest against nationalism, sovereign borders, and war. Today there are cosmopolites of all stripes, rich or poor, intentional or unwitting, from 1-percenters who own five passports thanks to tax-havens to the Bidoon, the stateless people of countries like the United Arab Emirates. Journalist Atossa Abrahamian, herself a cosmopolite, travels around the globe to meet the people who have come to embody an increasingly fluid, borderless world.Along the way you are introduced to a colorful cast of characters, including passport-burning atheist hackers, the new Knights of Malta, California libertarian «seasteaders,» who are residents of floating city-states, Bidoons, who have been forced to be citizens of the island nation Comoros, entrepreneurs in the business of buying and selling passports, cosmopolites who live on a luxury cruise ship called The World, and shady businessmen with ties to Syrian dictator Bashar al Assad.
How To Succeed in the Publishing Game
Best-selling author and world-renowned publisher Vickie Stringer began her empire with one book: ''Let That Be the Reason.'' After enduring 26 rejection letters from mainstream publishers, Stringer began to explore the promising world of self-publishing. Stringer has distinguished herself as a Literary Renaissance Woman, boasting titles such as best-selling author, leading publisher, prominent literary agent and motivator to aspiring authors and self-publishers. In ''How to Succeed in the Publishing Game,'' Stringer reveals the secret to her success and unveils countless valuable tips and steps on how to become successful in the world of self-publishing: 1. Utilize creative means of generating start-up capital 2. Build winning relationships with editors, typesetters, graphic designers, printers 3. Ensure that your book will flourish in the hands of the right distributors, wholesalers, bookstores 4. Develop a steadfast marketing plan, brand and image that will sell itself 5. Utilize the complete guide to dependable references and resources 6. Harvest the benefits of a best-seller!
Start Your Own Photography Business
Helps them turn a hobby into a lucrative business with detailed startup information Discusses various types of photographers, with both part- and full-time operations, so readers are sure to find advice for their personal situation Ensures photographers become profitable with fee-setting and money-saving strategies
Nonprofit Organization
The Staff of Entrepreneur Media, Inc.
The experts at <i>Entrepreneur</i> provide a two-part guide to success. First, learn how to turn your desire for change into a successful—and satisfying—nonprofit organization. Then, master the fundamentals of business startup including defining your business structure, funding, staffing and more.<BR><b>This kit includes:</b><ul><li>Essential industry-specific startup essentials including industry trends, best practices, important resources, possible pitfalls, marketing musts, and more</li><li>Entrepreneur Editors’ Start Your Own Business, a guide to starting any business and surviving the first three years</li><li>Interviews and advice from successful entrepreneurs in the industry</li><li>Worksheets, brainstorming sections, and checklists</li><li>Entrepreneur’s Startup Resource Kit (downloadable)</li></ul><b>More about Entrepreneur’s Startup Resource Kit</b><BR>Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips!<BR>You’ll find the following:<BR><strong>The Small Business Legal Toolkit</strong><BR>When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business.<BR><strong>Sample Business Letters</strong><BR>1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style.<BR><strong>Sample Sales Letters</strong><BR>The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.
Start Your Own Travel Hosting Business
GET PAID FOR YOUR PADAn ever-growing number of travelers are searching for more convenient and low-cost accommodation alternatives, as opposed to staying at traditional hotels. As a result, online-based services like Airbnb, FlipKey, HomeAway, Roomorama, and VRBO are making it easy for you to list extra bedrooms or your entire home, condo, or apartment, as a short-term rental option for travelers. Start Your Own Travel Hosting Business will help you make intelligent renting decisions, take appropriate actions and precautions, and deal with realistic expectations while protecting yourself, your property, and your personal belongings. It will help you quickly acquire the core knowledge you need to become a successful travel host and teach you how to:• Prepare your property, maximize amenities, and create a house manual for your guests• Create a listing that generates the highest possible revenue using tips from Superhosts• Attract a constant flow of short-term renters and business travelers with the perfect nightly rate• Apply a variety of tools and resources that will make handling your responsibilities as a travel host easier and less time consuming• Interact with your guests, earn the best possible ratings and reviews, and avoid the most common pitfalls and mistakes made by first-time hosts• Calculate your expenses, understand your tax obligations, and generate the highest possible revenueYou’ll also gain valuable insight from in-depth and exclusive interviews with veteran Airbnb hosts and executives within the travel hosting industry. Whether you choose to rent through Airbnb, HomeSuite, Kid & Coe, or take your rentals to sea via Yachtico, this book will help you get started.
Franchise Bible
The Insider’s Guide to Buying a Franchise or Franchising Your Business In this easy-to-read guide, franchise expert Rick Grossmann and franchise attorney Michael J. Katz impart decades-worth of insight and advice on what it takes to make your franchise operation successful. Grossmann and Katz share expert tutorials, tricks of the trade, and access to sample franchise documents, checklists, and questionnaires designed to get you organized, support you through the process and get your new franchise off the ground. If you’re thinking of buying a franchise, you’ll learn how to: Determine if running a franchse is right for you Navigate franchise disclosure documents and agreements Identify the signs of a good franchise opportunity If you’re thinking of franchising your existing business, you’ll learn how to: Pick the best method for expanding your business Understand the keys to establishing a successful franchise system Evaluate potential franchisees and grow your franchise Whether you want to buy a franchise or franchise your own business you’ll learn what to expect, how to move forward, and how to avoid costly mistakes–making Franchise Bible required reading.
Start Your Own Construction and Contracting Business
Focusing on budgeting and estimating — the least understood but most important factors of a contracting business — this guide shows contractors how to price their services to recover expenses and still have money for capital expenses and profits. It goes into detail on accounting issues and provides checklists for required government accounts. Plus, it covers concerns such as dealing with problem employees and clients and establishing lines of communication within the company.
The Brand Mapping Strategy
A fundamental paradigm shift has occurred in marketing and branding. Today the most successful CEOs, executives, entrepreneurs and enterprises set their sites on developing a long-term platform instead of a short-term strategy that supports and builds buzz for their personal or business brand. That’s really the key to the new business mindset — the recognition that branding and marketing are an ongoing, steady stream of small efforts, not a series of gigantic pushes. Social media, blogging and other business development activities — both online and off — are about the persistent, ongoing process of building a platform, creating credibility and increasing the number of people that you funnel into your potential client and network pipeline.Converting those people into clients or fans may take a month, a year or two years, but the new mindset leads you to strategies that will keep that pipeline full. In short, you need to start a bunch of small fires to keep your brand burning hot. How can today’s CEOs, executives and entrepreneurs keep these fires going and powerfully get their messages across, motivate others to action and be authentic — all while simultaneously shepherding initiatives from creation to implementation in high-demand markets?CEO, executive and team branding are key factors that enable effective leaders to achieve peak performance, gain greater influence in their industries and generate increased engagement within their companies. By creating a brand (business or personal) by design instead of default, leaders and companies bring their brand promise into every interaction across the board.A personal, team or business brand is not just a single statement or a clever quip but a multilayered, congruent narrative told across multiple channels — online and off — within the organization and to the business community at large. The power is in knowing how to tell the story.The book will introduce CEOs and executives in Fortune 500 companies and entrepreneurs in SMBs to the SMG Brand Mapping Process©, a process that willguide them in creating personal, team and business brands that work in harmony and parallel with each other.
The Business of Good
The Business of Good narrates the story behind social entrepreneurship as told by the individuals compelled to create a change in the world–not just another business. Serial and social entrepreneur Jason Haber intertwines case studies, anecdotes, and initiatives that have become part of the larger narrative of entrepreneurship.From Main Street to Wall Street, today’s social entrepreneurs are rebooting capitalism, challenging the charitable industrial complex, and are disrupting the way companies do business with exciting innovations designed to solve society’s most vexing problems. In this book, Haber examines Capitalism 2.0, philanthropy, and the role and power of media alongside the world’s response as social entrepreneurship changes how we give, how we invest, and who we are.