Экономика
Различные книги в жанре ЭкономикаPublic Opinion
Walter Lippmann (1889-1974) was an American writer, reporter and political commentator whose career spanned decades and produced some of the most important journalism in American history. He was the first to introduce the concept of the Cold War with his 1947 novel of that name, received myriad awards—including two Pulitzer Prizes (1958, 1962)—and wrote nearly ten thousand articles and columns, earning him the title of the «Great Elucidator.» The 1922 book «Public Opinion» is Lippmann's assessment of functional democratic government and the role of citizens in a democracy; it examines the dilemmas presented in such a revolutionary period of history and places doubts on people's ability to govern themselves. He emphasizes the media's function in shaping public perceptions and warns against the power of propaganda. Lippmann's exploration and endorsement of modern democracy have made his body of work a staple in the field of political science.
Capital (Volume 1: A Critique of Political Economy)
Perhaps one of the most infamous works of the modern world, «Capital» is the German treatise on political economy by Karl Marx that critically analyzes capitalism. First published in 1867 as the beginning of an ambitious but unfinished six-volume series, this work extensively attempts to expose and explain the capitalist mode of production and the class struggles embedded within it. «Capital» was written while Marx was exiled in England, and many of the examples he uses to illustrate private property and its social relations are derived from his time there. Ultimately, this work argues that capitalism would create a divide between wealth and well-being, and the solution was the replacement of capitalism with a system of common possession for all concerned in the means of production. Marx's work gained wide readership in a very short span of time, proving highly influential in Russia, Germany, and eventually the entire world.
The Wealth of Nations
The foundation for all modern economic thought and political economy, «The Wealth of Nations» is the magnum opus of Scottish economist Adam Smith, who introduces the world to the very idea of economics and capitalism in the modern sense of the words. Smith details his argument in the following five books: Book I. Of the Causes of Improvement in the productive Power of Labour, Book II. Of the Nature, Accumulation, and Employment of Stock Introduction, Book III. Of the Different Progress of Opulence in Different Nations, Book IV. Of Systems of Political Economy, and Book V. Of the Revenue of the Sovereign or Commonwealth; which taken together form a giant leap forward in the field of economics. A product of the «Age of Enlightenment», «The Wealth of Nations» is a must read for all who wish to gain a better understanding of the principles upon which all modern capitalistic economies have been founded and the process of wealth creation that is engendered by those principles.
The Economic Consequences of the Peace
John Maynard Keynes (1883-1946) was a British economist whose theories had a profound impact on twentieth century history and economic practice. Born and raised in Cambridge, England to highly successful, intelligent parents John and Florence Keynes, he attended Eton and King's College, Cambridge where he joined the intellectual group called «The Apostles» with the likes of Leonard and Virginia Woolf, E. M. Forster and Bertrand Russell. After attending the Paris Peace Conference as economic advisor to Prime Minister Lloyd George, Keynes resigned from a prominent position in the Treasury and published «The Economic Consequences of the Peace» (1919), a stinging indictment of the Versailles Treaty. Keynes expressed his opposition to the political practices that were taking place, and the work gained him instant notoriety. The impact of this, and other, works on economic method, theory and policy led to what is now termed the «Keynesian Revolution» of the twentieth century, and helped shape modern macroeconomics.
The Principles of Scientific Management
Considering that Frederick Winslow Taylor is often called 'The Father of Scientific Management' and that his approach is also often referred to, as Taylor's Principles, or Taylorism, the impact on the field of business strategy of Frederick Winslow Taylor's «The Principles of Scientific Management» is undeniable. This is the treatise from which all others sprout, a truly lasting and important work of management science.
The Art of War (Translated with commentary and an introduction by Lionel Giles)
Although there are many classic treatises on the subject, it may be said that no greater work on the subject of military theory exists than Sun Tzu’s “The Art of War.” It is certainly one of the oldest known books on the subject having been written some 2500 years ago. Sun Tzu, a Chinese general, military strategist, and philosopher lived in the second half of the 6th century BC and considered war as a necessary evil that if possible is better to be avoided. In his work, Sun Tzu focused heavily on the strategic planning leading up to warfare, the positioning of military assets, and the economic constraints that define the conflict. Because of this, the lessons of “The Art of War,” have routinely drawn comparisons to the challenges present in other disciplines, including business, politics, and litigation. Sun Tzu’s work has been studied for centuries and the wisdom contained within it continues to be applicable to this day. This edition is translated with commentary and an introduction by Lionel Giles and is printed on premium acid-free paper.
The Law
First published in 1850, “The Law” is the best known work of 19th century economist Frederic Bastiat, a prominent member of the French Liberal School. A forerunner to the Austrian School of Economics, the French Liberal School was a major proponent of the laissez-faire capitalistic system. Bastiat advocated for unregulated free markets and against protectionism. At the heart of Bastiat’s philosophy was an opposition against the redistribution of wealth by the government, which he refers to as “legal plunder”, for any reason. In Bastiat’s opinion the sole purpose of the government was to protect personal property and liberty. Influenced by John Locke’s “Second Treatise on Government”, this short little book may seem extreme in its defense of personal property by today’s standards. Bastiat in fact opposes such commonly accepted modern day practices as public education. Bastiat’s absolutist position is understood when one learns of his personal history, his father’s estate was acquired during the French Revolution. While history may ultimately deem Bastiat as nothing more than a reactionary, his contribution to modern economics, which includes the concept of opportunity cost, and his influence on modern political economy cannot be overstated. This edition follows the translation of Dean Russell.
Transforming While Performing
Angelani is the CEO of Softvision, a digital transformation service company that has been leading the digital transformation of global enterprise brands since 1994 Softvision leverages a network of 2,500 professionals through 18 studios, in 8 countries and 5 continents Softvision services top brands such as Microsoft, Macy’s, Mozilla, Groupon, Neiman Marcus, AT&T, Lululemon, Whole Foods, and many more
The Never-Ending Digital Journey
The Never-Ending Digital Journey provides readers with the concepts and steps needed to create successful user experiences. The authors look ahead and explore digital scenarios of the future. They probe how technology is changing the way users interact with brands, and they address today’s digital challenges with new ways of surprising consumers, integrating design and engineering.The authors leverage knowledge gleaned from working with renowned global companies to describe the recipe needed to build a Digital Journey. With a strong focus on Agile Pods, they dive into technolo- gies, processes, team building, motivation, and met- rics that enable businesses to construct and nurture the dynamic ecosystems necessary in this digital era to foster success.Over the last several years, customers, employees, and partners have become tech-savvy users whose expectations of “Give me more and deliver it faster” require manageable solutions. The desire to interact with digital ecosystems anywhere, anytime demands that today’s businesses create personalized and frictionless experiences to create value for its end users. It’s a recipe that must be followed exactly in order to remain relevant. When done correctly, enhancing consumer’s daily lives with digital touch points goes far beyond creating a new website, a flashy app, or a “unified” omnichannel experience. The end goal is to construct memorable experiences in a never-ending cycle that increase the ability to retain, convert, and enrich the relationship between businesses and their users. Welcome to The Never-Ending Digital Journey.
HBR's 10 Must Reads Boxed Set (6 Books) (HBR's 10 Must Reads)
You want the most important ideas on management all in one place. Now you can have them—in a set of HBR's 10 Must Reads. We've combed through hundreds of Harvard Business Review articles on strategy, change leadership, managing people, and managing yourself and selected the most important ones to help you maximize your performance.This six-title collection includes only the most critical articles from the world’s top management experts, curated from Harvard Business Review’s rich archives. We’ve done the work of selecting them so you won’t have to. These books are packed with enduring advice from the best minds in business such as: Michael Porter, Clayton Christensen, Peter Drucker, John Kotter, Daniel Goleman, Jim Collins, Ted Levitt, Gary Hamel, W. Chan Kim, Renée Mauborgne and much more.The HBR’s 10 Must Reads Boxed Set includes:HBR’s 10 Must Reads: The EssentialsThis book brings together the best thinking from management’s most influential experts. Once you’ve read these definitive articles, you can delve into each core topic the series explores: managing yourself, managing people, leadership, strategy, and change management.HBR’s 10 Must Reads on Managing YourselfThe path to your professional success starts with a critical look in the mirror. Here’s how to stay engaged throughout your 50-year work life, tap into your deepest values, solicit candid feedback, replenish your physical and mental energy, and rebound from tough times. This book includes the bonus article “How Will You Measure Your Life?” by Clayton M. Christensen.HBR’s 10 Must Reads on Managing PeopleManaging your employees is fraught with challenges, even if you’re a seasoned pro. Boost their performance by tailoring your management styles to their temperaments, motivating with responsibility rather than money, and fostering trust through solicited input. This book includes the bonus article “Leadership That Gets Results,” by Daniel Goleman.HBR’s 10 Must Reads on LeadershipAre you an extraordinary leader—or just a good manager? Learn how to motivate others to excel, build your team’s confidence, set direction, encourage smart risk-taking, credit others for your success, and draw strength from adversity. This book includes the bonus article “What Makes an Effective Executive,” by Peter F. Drucker.HBR’s 10 Must Reads on StrategyIs your company spending too much time on strategy development, with too little to show for it? Discover what it takes to distinguish your company from rivals, clarify what it will (and won’t) do, create blue oceans of uncontested market space, and make your priorities explicit so employees can realize your vision. This book includes the bonus article “What Is Strategy?” by Michael E. Porter.HBR’s 10 Must Reads on Change ManagementMost companies’ change initiatives fail—but yours can beat the odds. Learn how to overcome addiction to the status quo, establish a sense of urgency, mobilize commitment and resources, silence naysayers, minimize the pain of change, and motivate change even when business is good. This book includes the bonus article “Leading Change,” by John P. Kotter.About the HBR’s 10 Must Reads Series:HBR's 10 Must Reads series is the definitive collection of ideas and best practices for aspiring and experienced leaders alike. These books offer essential reading selected from the pages of Harvard Business Review on topics critical to the success of every manager. Each book is packed with advice and inspiration from the best minds in business.