Управление, подбор персонала
Различные книги в жанре Управление, подбор персоналаFashion Marketing
‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.
Informal Learning
Most learning on the job is informal. This book offers advice on how to support, nurture, and leverage informal learning and helps trainers to go beyond their typical classes and programs in order to widen and deepen heir reach. The author reminds us that we live in a new, radically different, constantly changing, and often distracting workplace. He guides us through the plethora of digital learning tools that workers are now accessing through their computers, PDAs, and cell phones.
Instructor Excellence
When the first edition of Instructor Excellence was published in 1992, it became an instant bestseller among professionals who deliver and manage training. This thoroughly revised and updated second edition complements the timeless standards that made the first edition a classic as well as covers relevant developments in the design and delivery of training, including online and videoconferencing facilitation and current research on what sets exemplary instructors apart from the average.
Demystifying Outsourcing
Demystifying Outsourcing emphasizes the importance of building partnerships with consultants and vendors to achieve results. Training managers who utilize this resource will build their confidence and strengthen their outsourcing capabilities as they navigate complex outsourced projects. As a comprehensive toolkit, the book takes the reader step by step through an outsourced initiative. Numerous stories bring the challenges of outsourcing to light. Practical tips and tools, and worksheets on the accompanying CD can be tailored easily to any project. Topics include: Current trends and guiding principles in outsourcing A strategic sourcing decision model to help managers make wise choices about what to outsource and what to retain Identifying and selecting outsourcing partners The RFP process and contract negotiations Positioning consultants and vendors in the organization Design, delivery and program evaluation of outsourced initiatives Special situations such as dealing with conflict, inheriting a consultant and working with multiple consultants and vendors Debbie Friedman is Operating Vice President at Federated Department Stores, where she heads up the Federated Leadership Institute, a training function whose mission is to strengthen the leadership capabilities of the top 1,800 executives.
Learning Paths
Learning Paths is a down-to-earth practical resource that is filled with illustrative examples, methods, techniques, strategies, processes, and tools for making company-wide, real-time training possible. Created to be flexible, the Learning Path approach can be customized to fit your organization no matter what its type or size. Learning Paths is divided into three sections: The Learning Path Methodology: Walks the reader through the major steps and strategies needed for building Learning Paths. Doing the Right Training: Offers a wide-range of strategies, methods and techniques that can be targeted to the training within a Learning Path and tied to an organization’s particular business needs. Do the Training Right: Shows how to ensure the training within a Learning Path is delivered in the most cost-effective manner and introduces methods for structuring training so that it transfers to the job easily and effectively.
Performance Architecture
Performance ARCHITECTURE – The Art and Science of Improving Organizations is a hands-on guide to real world techniques for improving performance within the workplace. This important book explores the Human Performance Technology Landscape model that was presented in the bestselling book, the third edition of Handbook of Performance Technology. Framed by the Landscape model and supported by other proven models and tools, the book provides effective structures for anyone who needs to develop their performance improvement skills and knowledge and achieve results. A cutting-edge resource, this book draws on the experiences of the authors in combination with the work of notables in human performance technology, including Geary Rummler, Don Tosti, Judith Hale, Dale Brethower, Roger Kaufman, and many others. The authors identify and demonstrate how performance at three levels (worker: individual/team, work: process/practice, workplace: organization) impacts results in organizations. They also show how to scale performance improvement activities and apply them successfully to projects or initiatives of various sizes. «This is an excellent, practical guide to the field of Human Performance Technology, communicated in straightforward language. The authors have given a broad audience access to solid, research-based methods and tools for improving the performance of people at any and all levels of organizations.» —CARL BINDER, CPT, PhD, senior partner, Binder Riha Associates «Performance Architecture gives you concrete ideas about how to improve performance in the workplace. Adding it to your library is a must.» —JUDITH HALE, CPT, Ph.D., Hale Associates
Data Conversion
This book tackles the third major challenge and the second most difficult step in the ROI methodology: converting data to monetary values. When a particular project or program is connected to a business measure, the next logical question is: what is the monetary value of that impact? For ROI analysis, it is at this critical point where the monetary benefits are developed to compare to the costs of the program to calculate the ROI. Includes: the importance of converting data to monetary value; preliminary issues; standard values: the standard values: where to find them; using internal experts, using external databases; linking with other measures; using estimates; when to abandon conversion efforts and leave data as intangible, analyzing the intangibles; and reporting the intangibles.
Data Collection
Data Collection Data Collection is the second of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology–developed by the ROI Institute–provides a practical system for evaluation planning, data collection, data analysis, and reporting. All six books in the series offer the latest tools, most current research, and practical advice for measuring ROI in a variety of settings. Data Collection offers an effective process for collecting data that is essential to the implementation of the ROI Methodology. The authors outline the techniques, processes, and critical issues involved in successful data collection. The book examines the various methods of data collection, including questionnaires, interviews, focus groups, observation, action plans, performance contracts, and monitoring records. Written for evaluators, facilitators, analysts, designers, coordinators, and managers, Data Collection is a valuable guide for collecting data that are adequate in quantity and quality to produce a complete and credible analysis.
Beyond Control
Technology has made it possible to apply a new management philosophy. Leaders can let go and still be in control. They can involve key people without losing momentum. Companies can consistently measure organizational capability over time, and accurately benchmark 'soft' management areas, and a virtual CEO office really does work. Founded on three key insights (the operating arena; managing by pull and push; and the web-based dialogue centre), Beyond Control offers a revolutionary model for shifting the management focus from structured control to guided interaction. Using this approach companies can build a participative operating system that creates space for managers to excel, and avoids the unpleasant surprises that can lead to corporate scandals.
