Маркетинг, PR, реклама
Различные книги в жанре Маркетинг, PR, рекламаThe New Influencers
Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity–and credibility–with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.
Straight Talk About Public Relations
Author is a public relations contributor for Forbes magazineA compelling, easy-to-read introduction to public relationsFirst book to show that much of social media is a waste of time while describing which social media strategies for PR really workReporters reveal where they get their story ideas and share secrets about how they can be reached and influenced
The Boomer's Ultimate Guide to Social Media Marketing
Are you a baby boomer business professional struggling to make sense of social media? Discover how to get in front of ideal prospects, increase customer retention and loyalty, and grow your business using social media. You'll see that it's fun to use social media to build your business when you have the right guide showing you the way.This book will show you: Which six social media websites you should be using; What to say and how to say it to build a vibrant community that listens to you; How to identify your ideal prospects and find them on social media sites; How to create and deliver content effectively; How to develop a social media marketing strategy, including a personalized Marketing Action Plan; How to have fun on the journey while gaining mastery over the medium.Like a travel guide, the book gives you a good overview of each social media destination, important insider tips to make your stay more enjoyable, and suggested itineraries to make travel easier as you become acclimated to the new environment. Finally, the book includes step-by-step instructions on how to set up accounts with each social media destination when you're ready to begin your journey.
The Way of the Warrior in Business
The Way of the Warrior in Business shows you how to become a guerrilla marketing expert: you'll learn how to apply the military strategies and tactics of Sun-Tzu, Mao Tse-Tung, the U.S. Army, and others to attack your competitors, invade attractive markets, and defend market share to maximize your sales and profits.The book provides assessment tools, checklists, action plans, and marketing tactics that you can use to: Win price wars, product wars, promotion wars, and channels of distribution wars; Repel attacks from big-name brands and actually defeat them; Win the battle for your customer's mind by positioning your brand appropriately; Effectively market your products and services – and yourself; Plan well – decide on the right things to do and do them right; Become more creative and out-think your competitors; Negotiate well and persuade people to do what you want them to do.Whether you're the marketing manager of a Fortune 500 company or an entrepreneur or small business owner, The Way of the Warrior in Business will show you how to make winning a habit.
Building a Winning Sales Management Team
First-line sales managers (FLMs) play a key role in helping a sales organization drive profitable revenue growth in an ever-changing business environment. But although directly responsible for managing and driving sales force performance, FLMs often don’t get enough time, attention, and resources from sales leaders. “Building a Winning Sales Management Team” shows just how important FLMs are to sales organizations—and what happens when companies underinvest in these key players.
Authors of four previous books on sales management, Zoltners, Sinha and Lorimer show in “Building a Winning Sales Management Team” just how companies can nurture successful FLMs and improve sales force productivity. The book has dozens of real-life examples of how investing in first-line management paid off in a big way. In developing the book, the authors collaborated with leaders from some of the world’s top companies, including Johnson & Johnson, Microsoft Corp, General Electric Co., International Paper Co., ARAMARK Corp., TPG Capital and Novartis. The authors also draw on their cumulative experience as sales and marketing consultants, faculty members at Northwestern University’s Kellogg School of Management, and business speakers and writers to produce fresh, completely original insights on sales force effectiveness.
“Building a Winning Sales Management Team” shows in detail exactly how companies can improve FLM performance. The authors reveal eight key drivers for defining, creating and enabling a successful first-line sales management team, and show how FLMs are critical facilitators of change. The book also includes a self-assessment tool to help organizations determine the right priorities to start improving sales management team performance.
Marketing Principles (Speedy Study Guides)
Successful marketing efforts come in the form of tested principles. This quick reference will guide you through the many marketing principles that you need to get acquainted with to launch a successful campaign. Since this compact and extremely lightweight, you can carry it around with you should you need to take a quick peak to refresh your memory. Buy a copy now!
How To Write A Business Plan (Speedy Study Guides)
So you're planning on starting a business but you need funding. One of the requirements asked by any financial agency is the submission of a viable business plan. Save on professional fees by writing the plan yourself. Here's a quick study guide that will present a step-by-step instruction on crafting an irresistible business proposal. Secure a of this guide today!
Launching to Leading
Everyone wants to be a market leader. Market leaders enjoy financial success, create wealth and have recruiting, selling and market power that is almost always disproportionate to their actual product and solution advantages. In fact, many competing executives have been driven crazy by this, lamenting on how their product was better, but the market didn’t seem to care. <i>Launching to Leading</i> explains how and why market leaders succeed in breaking through and leading in today’s crowded markets, and reveals how to apply this to your business to take you from Launching to Leading and beyond.
Business Contracts Terminology (Speedy Study Guide)
Studying from your notes is an excellent way to prepare for an exam, but your notes can never comprehensive enough to cover everything that will be on a test. When it comes to business contracts terminology, it is best to use a study guide to make sure you are studying all of the terms – not just the ones you had the time and focus to write down. We all have a natural bias towards information that can exclude certain types from our attention. Using a Business Contracts Terminology Study guide makes sure you can overcome this natural bias, and pass the exam.
Business Communications
Business communication is the method used by business students to express how the work ladder works in the corporate environment and in business structures. Many business students skip this part of the industry, which makes them a lot less appealing to work with after trying them out for a day or two. Studying the communications study guide is very important to keep in touch with how to approach any colleague or boss of yours with an idea, a proposal, or any thing that may come useful for the company. If the employee did not know how to explain their ideas to their bosses, there won't ever be any room for promotions.