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Guerrilla Marketing in 30 Days Workbook

Internationally renowned marketing expert Jay Conrad Levinson and co-author Al Lautenslager offer a hands-on workbook in the famed Guerrilla Marketing series. Designed for use either as a stand-alone tool or as a supplement to Guerilla Marketing in 30 Days, this interactive workbook provides practical exercises that deliver a customized, action-oriented marketing plan. Easy to use, the workbook is completely page driven. Specific components of a marketing plan are produced upon completion of each exercise.

Ultimate Small Business Marketing Guide

James Stephenson

The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new onesincluding blogs and new websiteshave been added.

Mastering Online Marketing

Mitch Meyerson

Learn to avoid the #1 problem that plagues most online businessesan under-performing website. The rise in online shopping has led countless entrepreneurs to jump on the e-commerce bandwagonbut despite their big dreams and hard work, most fail. This book shows them how to succeed in grabbing their piece of the e-commerce pie. Forgoing get-rich-quick hype for best practices and solid marketing principles, two world-class online marketers offer an unbeatable 12-step system that creates a profitable and sustainable online business. Hundreds of proven strategic and tactics, as well as dozens of time-saving web resources, help you jumpstart the process. The authors reveal the 10 most common e-commerce mistakes and offer fail-safe strategies for avoiding them. Innovative automation strategies save you time and money and help you create new streams of passive income. Featuring current technologyincluding Web 2.0 innovations, web conferencing, podcasts, blogging and morethis comprehensive manual puts website owners on the road to profitability.

Advanced Brand Management -- 3rd Edition

Paul Temporal

Brands have never been more important than they are today.
As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment.
But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? Advanced Brand Management is the indispensable guide that provides all the answers.
Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world.
In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added.
If you want to make your own branding a success, you can't afford to be without Advanced Brand Management.

The Choice Factory

Ричард Шоттон

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn.
By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research.
The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls.
From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.
The Choice Factory is the new advertising essential.

The War Against Cash

Ross Clark

We are constantly being told that we are on the cusp of a cashless society. The financial services industry would certainly like to see it that way. We are being enticed with contactless cards, mobile phone payment apps, and methods of bank transfer: all, apparently, for our convenience.
But as Ross Clark argues in this compelling new book, it is not in our interests to surrender the right to use cash. Commercial interests want us to pay electronically in order to collect valuable data on our spending habits, while governments would love us to move to cashless payments in order to control the economy in ways which suit them, not us.
If we choose to pay electronically, that is one thing, but we will regret it if we do not defend the right to pay with cash.

Добрые советы аккаунт-менеджера

Любовь Жур

10 добрых советов от аккаунт-менеджера, которые стоит узнать в начале профессионального пути. 10 советов, о которых иногда забывают в процессе адаптации, и они узнаются только в процессе работы. Вы узнаете о том, как выстроить работу с коллегами и подрядчиками. О правилах письма и телефонного разговора. Разберемся, что такое клиентоориентированность, проактивность, возражения, страхи и ИМБ.

Smarter Branding Without Breaking the Bank - Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little or No Cost

Brenda Bence

You already have the resources you need to build a powerhouse brand. If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have FIVE powerful marketing resources you can use right now to get big-brand results at low cost … or no cost at all. Step One: Shift your mindset. International branding expert Brenda Bence has created the definitive guide to branding on a tight budget. After years as a mega-brander working across four continents and 50 countries for deep-pocketed consumer giants like Procter & Gamble and Bristol-Myers Squibb, she left the corporate world to start her own business. From scratch — and with almost empty pockets — Brenda used inventive, low-cost methods to build her own international brand that now serves clients in 25 countries with offices in the U.S. and Asia. Based on Brenda's successful low-cost branding workshops that receive rave reviews around the globe, Smarter Branding Without Breaking the Bank is a treasure chest of tips, tools, and techniques to help SMEs and solo-preneurs achieve similar results at minimal expense. You will: * Learn to leverage five existing assets to create a robust brand marketing plan * Craft a unique and compelling brand positioning using six proven elements * Dispel widely-held branding myths that could be holding you back from success * Apply lessons from dozens of real-world case studies from a variety of businesses * Create a permanent "marketing mindset" for you and your team

The Sales Professionals Playbook

Nathan Jamail

Being a professional sales person is a noble profession. Professional sales people help individuals and organizations make some of the most important decisions. Success in sales takes talent, skills, discipline, practice and, most importantly, honesty with a genuine concern for the client. Experienced sales professional and entrepreneur Nathan Jamail has developed a playbook of techniques and best practices, which have allowed thousands of sales professionals to find success in their selling. From prospecting for new clients to establishing likability, trust and influence with clients, The Sales Professional's Playbook focuses on how to help sales professionals take their sales from poor or mediocre to surpassing limitless expectations. Nothing in this book is theory – it is based on personal experiences learned throughout Nathan Jamail's extensive sales career. The Sales Professional's Playbook is a book written for sales professionals – designed to be straightforward, easy to read, and simple to understand. The ability to execute the skills and programs outlined takes a sales professional who is willing to prepare and practice, which allows persuasion to be a thing of the past. Mastering these professional selling skills will: * Improve confidence * Improve skills and abilities * Improve professionalism * Increase sales and profits Being a professional sales person is hard work but, more importantly, very rewarding. Don't wait for something to happen or someone to do something. Take control of your success and make the call!

Presentation Advantage

Kory Kogon

The average attention span of an adult is eight secondseight seconds!That is tough news for a presenter. It means you may have a room full of people, but their minds are elsewhere. You’re competing with a slew of activities demanding their attentionemail, texts, Facebook, YouTube, chats, and apps, in addition to thoughts about their next meeting and projects that are behind schedule.How do you get a message across in a world like that?The inability to powerfully inform and persuade amid an unprecedented number of distractions is one of the greatest hidden and pervasive costs of the twenty-first-century workplace. Learn to connect with your audience, and you’ll stop having unproductive meetings and wasted time.In Presentation Advantage, FranklinCovey outlines its Connect Model,” the mental model that allows you to connect with the message, yourself, and the audience during any presentation by:Structuring relevant and purpose-driven messagesUnderstanding how our brains best synthesize and remember key informationUsing visuals such as PowerPoint to inspire instead of torture your audienceAligning your message, body language, and tone of voice for a powerful deliveryWhether to one person or one hundred, effective presenting is today’s top business skill, and the experts at FranklinCovey help you master it. With the Presentation Advantage, you can deliver dynamic, compelling, and truly effective presentations every time.