Straight Talk About Public Relations. Robert Wynne
Маркетинг, PR, реклама.
Straight Talk About Public Relations
Author is a public relations contributor for Forbes magazineA compelling, easy-to-read introduction to public relationsFirst book to show that much of social media is a waste of time while describing which social media strategies for PR really workReporters reveal where they get their story ideas and share secrets about how they can be reached and influenced