Малый бизнес
Различные книги в жанре Малый бизнесThis is Social Media. Tweet, blog, link and post your way to business success
*UPDATED FOR 2011. Including new info on mobile devices, new platforms and location based social networking.* Anyone in business can use social media to increase brand awareness, customer loyalty and sales. This is Social Media shows you how. You might already be social networking on Facebook, or even microblogging on Twitter. One thing's for sure though; you're too busy to muck about on these sites all day, not really knowing how to get any decent play out of them. You're looking for profitability, not gimmicks. Many organizations, large and small, are using social media and social networking to build robust communities of followers, stay ahead of the competition and increase profits. Are you missing a trick? This is the definitive guide to using the whole spectrum of social media in an efficient and measurable way in order to market your business. It covers Twitter, Facebook, LinkedIn, Ecademy, Flickr, YouTube, Bebo, MySpace, Blogs, Podcasts, Mobile and much, much more. Each site is assessed not as an end in itself but as means of delivering a business result. With simple, practical steps, real life examples and quick definitions to explain the jargon, you'll soon understand the world of social media and have access to a range of social networking tactics that will help you reach new customers and clients, as well as get your existing ones to do more business with you.
S.U.M.O (Shut Up, Move On). The Straight-Talking Guide to Succeeding in Life
This is the long awaited second-edition of Paul McGee’s international bestselling personal development heavyweight S.U.M.O. Weighing in with humour, insight, practical tips and personal anecdotes, it’s a thought provoking – and possibly life–changing – read. S.U.M.O. has helped tens of thousands of people fulfil their potential, seize opportunities, succeed at work and respond to adverse situations with a positive attitude. Now comprehensively expanded and even more interactive, the 2nd edition, will help S.U.M.O. fans – and S.U.M.O. virgins – get even more out of this popular, straight-talking guide. S.U.M.O. stands for Shut Up, Move On. It's a phrase to say to ourselves (and sometimes others) when we are acting or thinking in a way that is hindering our ability to succeed. It doesn't necessarily mean 'get over it' or 'pull yourself together' (although there may be occasions when both responses are necessary). 'Shut Up' means stop what you're doing, take time out to reflect, let go of baggage and beliefs that hinder your potential. 'Move On' means tomorrow can be different from today, look for new possibilities, don't just think about it, take action. There are six S.U.M.O. principles that are designed to help you create and enjoy a brilliant life. If you are wrestling with life's challenges, these principles will help you do so more successfully. A brand new principle: E+R=O – Event + Response = Outcome. It's not just what happens to you but how you respond to it that shapes your life – you do have control. Change Your T–Shirt – take responsibility for your own life and don't be a victim. Develop Fruity Thinking – change your thinking and change your results. Hippo Time is OK – understand how setbacks affect you and how to recover from them. Remember the Beachball – increase your understanding and awareness of other people's world. Learn Latin – change comes through action not intention. Overcome the tendency to put things off. Ditch Doris Day – create your own future rather than leave it to chance. Forget the attitude 'que sera, sera, whatever will be, will be.' 'A superb book' Allan and Barbara Pease, bestselling authors of Why Men Don't Listen & Women Can't Read Maps 'The S.U.M.O. approach is powerful, simple and effective. Anyone who reads it is sure to look at themselves and the world differently as a result' Octavius black and Sebastian bailey, co-founders of The Mind Gym
How Not To Worry. The Remarkable Truth of How a Small Change Can Help You Stress Less and Enjoy Life More
How to defeat stress, worry, and anxiety to achieve more in business and life. From the international bestselling author of Self-Confidence. Are You A Worrier? Do you seem to worry more than most? Do you find that insignificant things stress you out? Do you sweat the small stuff and the big stuff too? Well, now’s the time to stop worrying and start living. Worry, stress, anxiety – whichever label you prefer to use – can have consequences that impact not only our lives, but the lives of others around us. When we worry it’s like the engine of our mind is constantly being revved up. It doesn’t allow us time to switch off and rest. It tires you out. And when you’re tired you’re less likely to think straight. And when you’re not thinking straight it’s easy to make stupid mistakes and confuse priorities… But relax. There is a way forward. In How Not to Worry Paul McGee shows us that there is a way to tackle life’s challenges in a calmer and more considered way. It is possible to use a certain degree of worry and anxiety to spur us on towards positive, constructive action, and then leave the rest behind. With down to earth, real life advice, How Not to Worry helps us understand why worrying is such a big deal and the reasons for it, exposing the behavioural traps we fall into when faced with challenges. It then helps us to move on with tools and ideas to deal with our worries in a more constructive way.
The Wealth of Nations. The Economics Classic - A Selected Edition for the Contemporary Reader
Published in 1778, The Wealth of Nations was the first book on economics to catch the public's attention. It provides a recipe for national prosperity that has not been bettered since, based on small government and the freedom of citizens to act in their best interests. It reassuringly assumes no knowledge of its subject, and over 200 years on still provides valuable lessons on the fundamentals of economics. This deluxe, selected edition is a stylish keepsake from the Capstone Classics series. This edition includes: An abridged selection of all 5 books for the contemporary reader An original commentary offering new research and analysis by classic literature guru Tom Butler-Bowdon A biography and chronology of Adam Smith's life and the events surrounding the original publication of the work Today, The Wealth of Nations is still essential reading for any business or self-development library, reminding us that it is the ingenuity and drive of people, not governments, that remains the source of personal, national and global prosperity.
How to Win. The Argument, the Pitch, the Job, the Race
NEVER COME SECOND PLACE AGAIN If you’re not winning, you’re losing. And you don’t want to be a loser, do you? Life is full of opportunities to win or lose on a daily basis. Want to win arguments, negotiate better and get your way in more discussions? Want to pitch ideas that win support and plaudits? Want to get yourself noticed and come out on top in the job market? Discover how to triumph when it really counts. How can you gain the competitive advantage and come first more often? Learn how to avoid that frustration of not succeeding – when your point isn’t heard in an argument, or your hard fought pitch is rejected – and to achieve the results you know you deserve. THE SCIENCE OF WINNING Drawing on the latest research and proven psychological principles, bestselling author and psychologist Dr Rob Yeung outlines practical success strategies and powerful scenarios that you can apply to all facets of your life. This is your strategy book for success at work and in life. Get the breaks, beat the others and take your life to a whole new level.
Power Stories. The 8 Stories You Must Tell to Build an Epic Business
Learn to tell stories that have the power to inspire, motivate, and sell Storytelling in business is a skill that's rarely taught—and often forgotten. But it gives those who get it right the power to inspire and engage people more than any pie chart or spreadsheet ever will. Stories foster a deeply human connection, and Power Stories: The 8 Stories You Must Tell to Build an Epic Business gives readers the skills they need to master this lost art to make sales and seal deals. Whether it's in person or online, storytelling is an influential and persuasive tool. This book reveals how to discover the stories sitting under your nose and harness them for your business. From power stories readers need to know to how to turn prospects into customers, and customers into raving fans, the book covers exactly how and when to employ the power of storytelling, and is packed with proven strategies and real-life examples that bring the key concepts to life. Explains why storytelling is the ultimate tool for business success, revealing the 8 stories that any professional needs to be able to tell Includes proven strategies, tools, and techniques for mastering the lost art of storytelling in the business world, including the use of online tools and platforms Features real-life examples of businesses and entrepreneurs from around the world who have used storytelling to grow and thrive Written by Valerie Khoo, a respected small business commentator and successful entrepreneur, Power Stories gives professionals everywhere the tools they need to craft and tell great stories to create a competitive advantage.
The Art of Deliberate Success. The 10 Behaviours of Successful People
An effective framework for professional and personal success Everyone wants to succeed in life, but not everyone knows how. Success isn't just a result of luck and hard work; you also need to know how to define success for yourself and put yourself in the right frame of mind to achieve it. Based on a powerful ten-part framework, The Art of Deliberate Success presents ten chapters that help you identify strengths and weaknesses so you can focus your attention and effort where it matters most. The book includes an online self-assessment tool that helps you pinpoint the areas you need to focus on, followed by chapters dedicated to helping you focus on what matters, using language more effectively, mastering your behaviour, getting things done, and ultimately reach your goals. Based on the author's 24 years of professional experience and research Presents a flexible and effective system that allows you to achieve goals that are professional or personal in nature Features a special online self-assessment tool for identifying strengths and weaknesses and personalising your self-development Informal, easy-to-read, and highly effective, The Art of Deliberate Success is the ideal guide for professionals who want to reach new heights and stay there.
Confidence and Success with CBT. Small steps to achieve your big goals with cognitive behaviour therapy
Simple, effective techniques for developing a healthier attitude toward life and finding the confidence you need to achieve your goals Offering simple, time-tested techniques for zeroing in on and rewriting negative, self-destructive patterns of thought and behavior that a person can acquire over a lifetime, cognitive behavioral therapy (CBT) is a powerful therapeutic approach that has been proven to be highly effective in helping overcome an array of psychological and behavioral problems, from eating disorders and drug addiction to low self-esteem and phobias. Written by one of the world's most recognized CBT therapist teams, this book focuses on one of the greatest barriers to happiness and success at work and in life: lack of confidence. Powerful CBT techniques for becoming more confident, motivated and persuasive and for mastering anxiety and low self-esteem Comprehensive in scope this guide to CBT fundamentals makes an ideal handbook for people interested in implementing CBT techniques in their personal and professional lives, as well as therapists Packed with tips and suggestions for using CBT techniques to improve your everyday life, it helps you identify and «unlearn» unhealthy thoughts and behaviors in order to achieve lasting results Bestselling self-help authors Joseph and Chapman run a world-famous psychological wellness center in London
The Awakening Course. The Secret to Solving All Problems
The complete mind, body, and spiritual transformation based on a highly successful course—now in paperback! The Awakening Course is Joe Vitale's most recent breakthrough program explaining the four stages of awakening. This thought-provoking book builds on everything Vitale has written and recorded to date, taking you to a whole new level of personal and professional transcendence. This book offers a proven step-by-step approach for finding and achieving your goals and desires through a complete mind, body, and spiritual transformation. Discover new perspectives on money, role models, and the power of your unconscious Re-state complaints into positive life-changing intentions, and turn your fears into a catalyst for success 5 steps for attracting anything or anyone into your life Joe Vitale is the author of the bestselling The Attractor Factor and The Key Let The Awakening Course take you to a place of transcendence.
Irresistible Persuasion. The Secret Way To Get To Yes Every Time
Geoff Burch is the master of persuasion —Allan Pease, International bestselling author of Why Men Don't Listen and Women Can't Read Maps This book will change your life. (Is that persuasive enough?) Getting what you want isn't easy. Why? Because most of us have no clear idea what we're looking for a lot of the time. The key to being brilliantly persuasive and influential is knowing exactly what you want before you set out to get it. Irresistible Persuasion presents a process that you can apply to any situation; you choose your starting point and your goal, then just join the dots. It's the only way to make success completely inevitable. Irresistible Persuasion shows you how to entice people to your point of view, how to overcome resistance, how a bit of showbiz can go a long way and why you should always consider the other person when you're negotiating. It's packed with new persuasion and influencing techniques as well as many powerful traditional methods. Geoff Burch is the presenter of BBC TV's All Over the Shop. When he's helped you decide what you want, he'll show you the irresistible way to get it. You won't just get more customers, you'll get more profitable customers.