Малый бизнес
Различные книги в жанре Малый бизнесThe Retail Doctor's Guide to Growing Your Business. A Step-by-Step Approach to Quickly Diagnose, Treat, and Cure
It's one of the toughest economies in years, but don't fear-the doctor is in Are you among the thousands of retailers frustrated by market challenges and looking for ways to take control of your business? Are you looking for the advice of an expert consultant, but unable to spend the money? Then The Retail Doctor's Guide to Growing Your Business is for you. By providing a step-by-step approach to evaluate your current business practices, The Retail Doctor offers professional guidance Redesign your organizational structure Reap the maximum returns on your investment Keep your business financially healthy Following the advice in these pages will help you devise a sound strategy to accomplish your goals and outperform your competitors. You'll also gain clear insight into all areas of human resource management, sales training, merchandising methods, and marketing. While your competitors are looking for a magic bullet to solve their problems, with The Retail Doctor's Guide to Growing Your Business, you can be making changes that will guarentee enormous returns and financial success.
Stop Talking, Start Doing. A Kick in the Pants in Six Parts
There’s never been a better time, or a more urgent time, to start doing the things you want to do. Perhaps you feel your career is stuck in a rut – or maybe you’re in the wrong job altogether. Or maybe you have a great business idea but something is stopping you from actually getting started. You may already be running a business but struggling to get to it to where you want it to be. Or perhaps you just want to be more successful in general – without knowing exactly what your vision of success is – yet! If you want to do something but secretly fear you’re never going to do it, whatever that might be, then this will help you. Stop Talking, Start Doing is a short, clear and cleverly illustrated book that will inspire you to take action. Whatever you want to achieve, this is the kick in the pants you need to get to where you truly want to be. It’s great that you know you can do more, but just thinking about it, won’t make it happen. It’s doing that makes the difference. DO IT. If you’ve got something you want to do… now is a good time to start.
Dream It, Do It, Live It. 9 Easy Steps To Making Things Happen For You
A practical nine-step productivity guide for turning your dreams into realities When you think of project management, you probably think of business projects and boring meetings. But every project, personal and professional, needs to be properly managed if you expect to turn what you can dream up into a reality you can live. We all have dreams we're passionate about—getting ahead at work, starting a business, or even learning to play an instrument—but it's difficult to live your dreams without a framework for getting from vision to achievement. Dream It, Do It, Live It offers practical, understandable, and doable guidance on achieving any goal in nine easy steps. With case studies of real people who achieved their own dreams, this easy-to-read illustrated guide will help you focus on the dream you want to make real and the constructive and meaningful steps you can take to today to make that dream happen. A short, easy-to-read guide full of practical advice and simple steps for getting started on the path to your ultimate goals Includes an easy-to-follow nine-step system that helps you reach any goal, professional or personal Ideal for professionals who want to get ahead, entrepreneurs who want to start their own business, hobbyists, and anyone who wants to turn the intangible into the tangible No matter where you want to go in life, there's always a way to get there. Dream It, Do It, Live It gives you the practical, real-world advice you need to set out on the road to your ultimate success.
The Unauthorized Guide to Doing Business the Simon Cowell Way. 10 Secrets of the International Music Mogul
From a job in the mail room at EMI Music Publishing Cowell rose through the ranks swiftly and after becoming a record producer at the firm, left to set up his own company. Following the collapse of his first business and a time at BMG, Cowell went on to pioneer the Popstars TV talent show, and subsequently co-produce Pop Idol and more recently The X Factor. As a music producer he has achieved sales of over 25 million albums, over 70 top 30 records, and 17 Number 1 singles. His band 'Westlife' has achieved an impressive 10 Number 1 hits alone. The Sunday Times Rich List recently estimated that he earned £33.5m in one year alone, thanks to the global success of the 'Pop Idol' brand. The 10 Secrets of the International Music Mogul are: Work Your Way Up – get to know your industry Don’t Be Defeated – how to overcome set backs in business Grab Opportunities – respond to the market Know Your Market – and consistently produce the product they want Think Differently – take your product and spin it in different formats Get Your Name on the Credits – and reap the rewards Don’t Look Back – learn from missed opportunities but keep moving forwards Say it How It Is – straight talking saves time in business Build a Personal Brand – and be respected for what you do well if nothing else Use Your Contacts – there is no shame to pulling strings in business
The Unauthorized Guide To Doing Business the Jamie Oliver Way. 10 Secrets of the Irrepressible One-Man Brand
Love him or loathe him, Jamie Oliver is one of the best-known and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empire that comprises restaurants, shops, cookware, food, magazines, books, DVDs and television production. So how does he maintain his brand name and values across such diverse interests? The Unauthorized Guide to Doing Business the Jamie Oliver Way draws out the universal lessons from Jamie Oliver’s remarkable success and identifies 10 secret strategies for business growth and branding that can be applied to any business or career: Be yourself, but more so Extend the brand Build on what you’re good at Remember the social dimension Become the face of a supermarket Deal with adversity Go international Protect the brand Be controversial Be bold Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Richard Branson; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.
Play A Bigger Game!. Achieve More! Be More! Do More! Have More!
The tricks and tools you need to get more out of life than you ever thought possible Everyone wants more of something: more fun, more money, more time, more love, more friends, more knowledge, and Play A Bigger Game: Achieve More, Be More, Do More, Have More is the book you need to achieve—and exceed—these goals. A motivational resource and practical guide for helping individuals, companies, and organisations to realise their full potential, the book breaks down the challenges that can get in the way of success into easy to implement ideas and action plans. Written by one of Australia's most successful motivational speakers, Rowdy McLean, a man who has spent the last decade studying the key drivers of success and achievement, the book contains more than just goal setting advice, it's a definitive guide to goal kicking, helping you not only define what you want but providing the tools and resources you need to turn those dreams into reality. Packed with real-life examples that illustrate the concepts and practices presented Includes unique chapter-specific videos accessible by QR codes The definitive guide to getting what you want Filled with simple tools and strategies designed to help you get more out of life, Play A Bigger Game has everything you need to get where you want to go.
Business Storytelling For Dummies
Use storytelling to influence people and move them to action Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? Grow your business? Business Storytelling For Dummies can help you do this—and more. Pre-order your copy today through Amazon! Discover: Expert advice with real-world examples Proven case studies, tips, and templates How to get results by capturing, crafting, telling stories, and more
The Unauthorized Guide To Doing Business the Alan Sugar Way. 10 Secrets of the Boardroom's Toughest Interviewer
Alan Sugar is a business legend. When it comes to business, Sugar is both feared and fearless. Shrewd businessman, inspirational figure and sweet-talking star of The Apprentice, this man knows how to strike a deal. The Unauthorized Guide to Doing Business the Alan Sugar Way draws out the universal lessons from Alan Sugar's remarkable success and identifies 10 strategies that can be applied to any business or career: Don't push or shove Start a revolution Know your customer Stay true to your values Learn from your mistakes Drive a hard bargain Invest in the right people Lead from the front Win as a team Hire in haste, repent at leisure Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Richard Branson; Duncan Bannatyne; Jamie Oliver; Bill Gates; and Philip Green.
Telling the Story. The Heart and Soul of Successful Leadership
How to master the art of narrative leadership Telling the Story shows how leaders affect our understanding of what is possible and desirable through the stories they tell. It opens a door into the world of narrative leadership: what stories are and how they work; when to tell a story and how to tell one well; and how the language and metaphors we use influence our actions and change how we think about the world. • Explains how narrative leadership shapes and defines what’s possible on an organizational level • Written by a renowned consultant on the art of narrative leadership • Challenges leaders to consider how narrative can influence and help create the kind of society they envision
The Presentation Coach. Bare Knuckle Brilliance For Every Presenter
You probably hate giving presentations. You probably hate listening to them too. Why? Because most business presentations are too long, too detailed, too boring…and submerged under a blizzard of PowerPoint. But the single most important presentational tool known to man isn't a slideshow. It's you. Whether you're speaking to one person across a table, 20 people in a boardroom or 1,000 people in a ballroom, it's all about the words you say and how you say them. The Presentation Coach shows you how to use what you've already got to give you clarity, confidence and impact in every speaking challenge you will ever face. You'll learn the unique Bare Knuckle 5-step process to effective presenting, and how to apply it to all business speaking, from large-scale presentations to one-to-one client meetings. Graham Davies has been coaching high-profile individuals from the worlds of business, politics and entertainment in exactly these techniques for the past 25 years. Now it's your turn. Praise for The Presentation Coach «Graham Davies is a brilliantly funny speaker who knows how to inspire and enthuse anyone who sees presenting as a bore, a burden or a source of terror.» Nick Robinson, Political Editor, BBC «This book really captures Graham's intense and robust sense of coaching. Just like the author, it is amusing, punchy and really comforting to have access to in all presentation situations.» Michel Combes, CEO,Vodafone Europe «Required reading for anyone who wants their presentations to enthuse rather than euthanize their audience.» Tim Curtis, MD, Northern Europe, Land's End «Graham is a highly effective presentation coach. He is always honest and gets straight to the point. His book is just as direct and entertaining as he is in person.» Nick Jeffery, CEO, Vodafone Global Enterprise «I don't know anyone who could wear the label 'the presentation coach' more confidently than Graham.» Daniel Finkelstein, Executive Editor, The Times «I use Graham's system strictly and religiously in every speech. In fact on almost every important occasion when I need to get a message across.... You will never regret buying and using this book.» George Clarke, MD, Heidelberg UK «Graham helped me develop my very own presentation style, true to myself, with high impact and focused very much on the audience.» Phil Clarke, CEO Designate, Tesco «Graham's approach is ruthlessly robust and utterly practical. This book is the next best thing to seeing him in person, and much less of a strain on your budget.» Matthew Wilson, CEO Brit Global Markets «…Davies's compelling book illuminates all the pitfalls and provides a simple guide to allowing personality into presentations – radical stuff indeed!» Andy Street, MD, John Lewis «Whether you are a Prime Minister, chief executive or anyone else who needs make an impact, then you must read this challenging and innovative book by Graham Davies.» Neil Sherlock, Partner, Public Affairs, KPMG «…I wish Graham had written it 20 years ago…» Richard Klein, MD, Bank of America Merrill Lynch «Never again will you commit the crime of Death by Bullet-Point.» Penny Philpot, Group Vice President, Worldwide Partner Services, Oracle «Graham Davis is a talented gagmeister who shows that the best way of exposing a bad argument is with a good joke.» Boris Johnson, Mayor of London «Reading his book will spur you on to win your own presentational race.» Richard Dunwoody, twice winner of the Grand National «Graham completely reframed my approach to presenting. His approach works!» Otto Thoresen, CEO, Aegon UK "A process that you can use no matter what the situation. I heart