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Различные книги в жанре Малый бизнесChange Your Business with NLP. Powerful tools to improve your organisation's performance and get results
Transform the way your business works. Neuro-Linguistic Programming (NLP) techniques can be applied to all business challenges. As a leader or manager in either the public or private sectors, whatever your industry or size of organisation, you can use NLP to improve your business by changing the mindsets of everyone you work with. When tailored for practical business application, NLP can help you to identify and deliver efficiencies, hold onto clients in the midst of increasing competition, improve morale and increase organisational performance and results. Change Your Business With NLP is the first genuinely practical guide for managers, showing how to use NLP techniques to overcome specific business problems. You will learn how to: Improve your results as a leader Build an exceptional team Manage change more effectively Change your organisation’s culture Create more effective client and customer relationships Transform your presentation skills Increase the overall performance of your business Bestselling author Lindsey Agness, an international change management consultant and certified trainer of NLP, uses step-by-step techniques and a broad range of case studies to show you that NLP can deliver measurable results in business.
Get Productive!. Boosting Your Productivity And Getting Things Done
Rewire your brain and overcome the 20 key time drains that diminish productivity For anyone who's felt valuable time frittered away in checking emails or answering wrong phone numbers, or listening to a coworker giving you a minute-by-minute account of their previous night's date, help is finally here. Your time is, indeed, your own. And this handy guide, written by a leading executive coach, shows you how to retool your brain, reclaim your schedule, become a master of each minute, and make yourself more productive. Using a method that is intuitive, easy to remember, and simple to use, this book will help you transform how you think, what you focus on, and what you do so that you can begin to create tangible results. Includes exercises that help you learn important thinking skills—essential to tackling important projects and attaining all those once elusive goals Features highly visual exercises that are quick to complete, allowing you to change your habits and see improvements right away Identifies the 20 key time drains that interfere with productivity and happiness Full of creative, fun, and proven solutions to the common bugaboos of procrastination, feeling overwhelmed, and a general dissatisfaction with results, Get Productive! offers concrete steps toward rethinking how you work and reworking how you think.
The Snowball Effect. Communication Techniques to Make You Unstoppable
The long-awaited follow-up to the international bestseller The Jelly Effect Communication is supposed to cause something. That’s the point of it. So, what do you want to achieve following your communication? Do you want someone to answer ‘yes’? Do you want to improve your relationships? Do you want people to understand exactly what you’re talking about, first time? Whatever you want to achieve, you’ll need decent communication to get there, and expert and bestselling author Andy Bounds shows us exactly how to nail our communication. Using the same conversational style that made The Jelly Effect so popular, The Snowball Effect is packed with short, rapid fire sections complete with visuals and special features to help us get serious results from our communication. The Snowball Effect explains how to: • Persuade people to say “yes” more quickly, more often • Enjoy your job more – because you’ll be calling the shots for a change • Remove the communication frustrations you feel all too often • Get more done, more quickly – because you’re getting people on your side faster (these techniques have saved people at least one month every year).
Smarter, Faster, Cheaper. Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business
Save time and money in building, marketing and promoting your business With huge recent shifts in the way enterprises are built, marketed, and monetized, these are «wild west» times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke. Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques. Draws from author David Siteman Garland's extensive experiences as a successful entrepreneur Based on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesses large and small Strategies and ideas are easy to understand, digest, and immediately put to use From learning when to skimp and when to splurge to mastering the art of online schmoozing, Smarter, Faster, Cheaper will save you time, money, and aggravation whether you're building your tenth business or your first.
Body Language. It's What You Don't Say That Matters
Body language matters. From getting a job to getting a pay rise, and from closing a deal to managing the people around you, it makes a big difference. Robert Phipps, one of the world's leading body language experts shows you how to make it work for you. Busting some of the biggest body language myths, Phipps shows how to read other people's body language and to use yours to succeed in business and life. Loaded with practical tips, this book covers everything you ever need to know about body language, in a variety of business situations: Greetings Meetings Partings Presentations Negotiations Motivation Deception Managing Interviewing Disciplining
Pay Attention!. How to Listen, Respond, and Profit from Customer Feedback
Make customer feedback work for your business. Customers are speaking loud and clear through a miriad of mediums. Evidence shows that customers will no longer stand for the hurried and complacent service that has become the norm. They are looking for a positive, memorable experience. Organizations that provide that level of service will earn their loyalty. Customers base their decisions on nothing more than a positive or negative review of your product and/or service. Pay Attention! paves the way. Your company wins when you: Understand Customer Expectations Embrace and implement The RATER Factors Define who you are and what you offer Become E.T.D.B.W. (Easy To Do Business With) Connect with your audience in all mediums React appropriately and respond immediately to customer feedback Recover sincerely when things go wrong All you need is to Pay Attention!
Think Write Grow. How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More
In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book will show you how to take your great ideas and craft them into a clear point of view which can influence others. The book is organised into three parts: 1. Think: Defines thought leadership and how to transform your great ideas into effective thought leadership material. 2. Write: Shows you how to articulate your ideas into effective communication. 3. Grow: Demonstrates how thought leadership can be marketed to grow your business and profile. Key features: Shows you how to go from expert to influential thought leader Written by Grant Butler, former Australian Financial Review journalist and now managing director of Australia's largest corporate writing firm. Explains techniques used by politicians, public figures and the CEOs of our biggest companies. Think Write Grow studies the techniques of the great communicators of recent times, from Barack Obama and Boris Johnson to Tim Flannery and Malcolm Turnbull.
Fantastic. When Being Good is Not Enough
GOOD JUST ISN’T ENOUGH. BE FANTASTIC Good is just average. Who wants to just be ‘good’ anymore? Most people are good, and you can’t afford to be just the same as everyone else. Would you want to employ someone who is just good at their job? Would you buy a product that’s just average? Nowadays everything needs to be better. To stand out in business and in life you have to be fantastic. Alan Austin-Smith knows how to get there and he’s developed the ‘Fantastic theory’ to show us all how. Fantastic people share seven characteristics. Passionate; Creative; Delighting people; Performers; Alive Inside; Always Learning; Have Fun. How many do you have? Make it all of them. Push your business to shine. Make it fantastic! • A full-colour, highly visual book with real impact in motivating you to be Fantastic! in all that you do • Straightforward advice that anyone can apply in their work or life, or in running their own business • Covers perennial selling topics such as motivation, confidence, creativity and communication
A Practical Guide To Business Writing. Writing In English For Non-Native Speakers
Nowadays, letters, reports and emails are vital components of business practice. Communication is increasingly global, but it’s not any easier to understand or contribute to for non-fluent English speakers. There is increasing pressure to be able to produce effective documents for a business environment but little help out there to do so efficiently, resulting in wasted time and uncomfortable business communication. This book provides a wealth of practical information for any person who aims to produce short, effective documents within the work environment. It offers sensible, valuable and helpful rules for producing effective short reports, memos, letters and e-mails that are clear, concise and easy to read for the busy manager or supervisor working in the demanding setting of modern industry or commerce. But it goes further: not only are rules provided for the inexperienced business writer, but models are proposed which provide solutions for a whole host of business situations – providing help, support and encouragement for the many thousands of business writers who need to feel confident in their writing.
What's Stopping You?. Why Smart People Don't Always Reach Their Potential and How You Can
A practical guide to attacking the most common of phobias: fear of failure A practical guide to attacking the most common of phobias: fear of failure Since its publication in 2011, What's Stopping You? has offered readers a hard look at the quality of their careers and personal lives. For those who'd give themselves a solid «C+», this brutally honest guide to taking stock also offers the keys to self-improvement. By dismantling the fear inhibiting all achievement—fear of failure—author Robert Kelsey offers a set of seven steps designed to help readers map out their actions, and attain what once seemed elusive milestones. Written for the frustrated underachiever or anyone who feels like one, this unique book addresses can the real obstacles hindering both professional and personal growth. Includes a new chapter with tactics for overcoming a fear of failure Explores methods for dealing with different types of people in a host of situations, such as getting a new job, pitching for new work, making presentations, or communicating clearly in an argument With a Foreword by one of Britain's most successful businessman, Luke Johnson, this unique handbook to overcoming the most basic of fears is a must for anyone who would like to upgrade the quality of their life.