Зарубежная деловая литература
Различные книги в жанре Зарубежная деловая литератураLas 6R del negocio
¿Puede una empresa consolidada y de larga trayectoria duplicar sus resultados en solo dos años? ¿Es posible aumentar los beneficios entre un 25% y un 100% solo con mejorar un 5% la capacidad de retención de clientes? La respuesta a ambas preguntas es afirmativa y la clave para lograrlo está en estas páginas, en las que Pablo Fernández explica por qué el elemento fundamental del crecimiento es la relación con los clientes.A través de una rigurosa metodología implantada con éxito en empresas de todos los tamaños y sectores de Estados Unidos y América Latina, el autor explica paso a paso cómo dar sentido a un concepto que puede transformar el futuro de su empresa: no son los productos sino las relaciones las que son rentables para una compañía.La clave está en gestionar de manera estratégica las relaciones con los clientes, no en centrarse en el producto. En este libro se explica en detalle cómo hacerlo a través del modelo de las 6R (relación, retención, rentabilización, referenciación, recuperación y reactivación), que se acompaña de numerosos ejemplos y ejercicios prácticos para que usted mismo pueda implantarlo con éxito.
Encyclopedic Liberty
Often described as the culmination of the French Enlightenment, the Encyclopédie was collected not only to serve as a comprehensive reference work, but to “change the way men think” about every aspect of the human and natural worlds. In his celebrated “Preliminary Discourse” to the compilation, d’Alembert traced an entire history of modern philosophy and science designed to chart the way toward a sweeping Baconian project of improving the world through usable knowleEAe.This anthology is the first endeavor to bring together the most significant political writing from the entire twenty-million-word compendium. It includes eighty-one of the most original, controversial, and representative articles on political ideas, practices, and institutions, many translated into English for the first time. The articles cover such topics as the foundations of political order, the relationship between natural and civil liberty, the different types of constitutional regimes, the role of the state in economic and religious affairs, and the boundaries between manners, morals, and laws. In addition to Diderot’s early and important articles “Political Authority,” the “Citizen,” and “Natural Right” and the substantial treatments of subjects such as the “Legislator” (by Saint-Lambert), “Representation” (by d’Holbach), “Population” (by Damilaville), and “Political Economy” (by Quesnay), the anthology will also introduce to many English-language readers the tireless figure of Chevalier Louis de Jaucourt (1704–80), who wrote about 18,000 articles, or about 25 percent of the Encyclopédie. Jaucourt’s numerous articles on political topics did much to solidify the new political teachings of the natural-law tradition, the English Whig writers, the Huguenot diaspora, and particularly Montesquieu, whose Spirit of the Laws had appeared shortly before the first volume of the Encyclopédie itself.Henry C. Clark is a Visiting Professor in the Political Economy Project at Dartmouth College. He has written two books and numerous articles, mainly on the French and Scottish Enlightenments.Christine Dunn Henderson is a Senior Fellow at Liberty Fund.
Social Contract, Free Ride
Social Contract, Free Ride is a cogent argument that strikes at the very foundations of traditional economic apologies for coercive action by the state to fulfill necessary public utility.Anthony de Jasay is an independent theorist living in France. Please note: This title is available as an ebook for purchase on Amazon, Barnes and Noble, and iTunes.
Liberalism
This book presents the theoretical and practical arguments for liberalism in the classical tradition as defined by Mises as “the liberal doctrine of the harmony of the rightly understood interests of all members of a free society founded on the principle of private ownership of the means of production.” The foundation of liberalism, Mises says, rests on an understanding and appreciation of private property, social cooperation, the freedom idea, ethics and morality, democracy, and the legitimate role of government. Also in this book, Mises contrasts liberalism with other conceivable systems of social organization such as socialism, communism, and fascism.Ludwig von Mises (1881–1973) was the leading spokesman of the Austrian School of economics throughout most of the twentieth century.Bettina Bien Greaves is a former resident scholar and trustee of the Foundation for Economic Education and was a senior staff member at FEE from 1951 to 1999. Please note: This title is available as an ebook for purchase on Amazon, Barnes and Noble, and iTunes.
Human Action
In Human Action, Mises starts from the ideas set forth in his Theory and History that all actions and decisions are based on human needs, wants, and desires and continues deeper and further to explain how studying this human action is not only a legitimate science (praxeology) but how that science is based on the foundation of free-market economics.Mises presents and discusses all existing economic theories and then proceeds to explain how the only sensible, realistic, and feasible theory of economics is one based on how the needs and desires of human beings dictate trends, affect profits and losses, adjust supply and demand, set prices, and otherwise maintain, regulate, and control economic forces.Ludwig von Mises (1881–1973) was the leading spokesman of the Austrian School of economics throughout most of the twentieth century.Bettina Bien Greaves is a former resident scholar and trustee of the Foundation for Economic Education and was a senior staff member at FEE from 1951 to 1999. Please note: This title is available as an ebook for purchase on Amazon, Barnes and Noble, and iTunes.
Theory and History
Theory and History is primarily a critique of Karl Marx, his materialism, and his prediction of the inevitability of socialism. Marx attributes the creation of tools and machines, as well as the economic structure of society, to undefined “material productive forces.” Mises rejects this materialistic view; he points out that tools and machines are actually created by individuals acting on the basis of non-materialistic ideas.This book discusses the theory of economics, i.e., the study of purposive human action, and history, the record of the past actions of individuals.Ludwig von Mises (1881–1973) was the leading spokesman of the Austrian School of economics throughout most of the twentieth century.Bettina Bien Greaves is a former resident scholar and trustee of the Foundation for Economic Education and was a senior staff member at FEE from 1951 to 1999. Please note: This title is available as an ebook for purchase on Amazon, Barnes and Noble, and iTunes.
The Ultimate Foundation of Economic Science
In this volume, Mises argued that economics is a science because human action is a natural order of life and that it is the actions of humans that determine markets and capital decisions. Since Mises believed these links could be proven scientifically, he concluded that economics, with its basis on that human action, is indeed a science in its own right and not an ideology or a metaphysical doctrine.Ludwig von Mises (1881–1973) was the leading spokesman of the Austrian School of economics throughout most of the twentieth century.Bettina Bien Greaves is a former resident scholar and trustee of the Foundation for Economic Education and was a senior staff member at FEE from 1951 to 1999.Please note: This title is available as an ebook for purchase on Amazon, Barnes and Noble, and iTunes.
Can Capitalism Survive?
Benjamin A. Rogge—late Distinguished Professor of Political Economy at Wabash College—was a representative of that most unusual species: economists who speak and write in clear English. He forsakes professional jargon for clarity and logic—and can even be downright funny. The nineteen essays in this volume explore the philosophy of freedom, the nature of economics, the business system, labor markets, money and inflation, the problems of cities, education, and what must be done to ensure the survival of free institutions and capitalism. Please note: This title is available as an ebook for purchase on Amazon, Barnes and Noble, and iTunes.
Economics and the Public Welfare
In the turbulent years between passage of the Federal Reserve Act (1913) and the Bretton Woods Agreement (1945), the peoples of the Western world suffered two world wars, two major and several minor international financial panics, an epidemic of currency devaluations and debt repudiations, civil wars, and revolutions.No period in history could serve better as a case study for the analysis of applied economic policy. No one could have been better situated to write that study than Benjamin M. Anderson. From his vantage point as economist for the Chase Manhattan Bank and editor of the Chase Economic Bulletin, who participated in much of what he records, Dr. Anderson here describes the climactic events of a turbulent era.Benjamin M. Anderson (1886–1949) was a scholar, historian, banker, financier, and economist. After receiving his Ph.D. in economics, philosophy, and sociology from Columbia University in 1911, he taught economics at Harvard University. In 1918, he entered banking as Economic Advisor to the National Bank of Commerce in New York, and later became an economist for the Chase Manhattan Bank and editor of the Chase Economic Bulletin. He also served as President of the Economists’ National Committee on Monetary Policy.Arthur Kemp was Professor Emeritus of Economics at Claremont McKenna College.Please note: This title is available as an ebook for purchase on Amazon, Barnes and Noble, and iTunes.