Зарубежная деловая литература
Различные книги в жанре Зарубежная деловая литератураBehind the Cloud. The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry
How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.
China Fast Forward. The Technologies, Green Industries and Innovations Driving the Mainland's Future
Will China Surpass the United States as an innovation nation? China is tirelessly working to overcome its technological deficiencies by driving R&D initiatives in government and business and adapting Western Internet platforms for domestic use. It is extending its technological reach through a major drive to rival India as a services outsourcing leader and projecting its high-tech brands into the companies and homes of other countries. But whether China succeeds will depend on how it handles such issues as demography, energy dependency, and resource limitations. The environmental challenges posed by China's vast manufacturing sector are well documented, but what isn't widely realized is that China is actually outstripping the West in all manner of green initiatives, renewable energy investments, research and development funding, and other areas essential to improving the health of the planet. However, omnipresent government intervention, environmental degradation, natural resource exhaustion, and other issues threaten to derail China’s rise to superpower status. As the country meets global challenges on a scale that few nations can match, China Fast Forward takes a look at what lies ahead and why China’s success is important to us all. In this book, Bill Dodson explores China's reincarnation from a closed, agrarian nation into a modern, high-tech superpower bent on literally cleaning up its act. Presents an on-the-ground survey and analysis of China's renewable and clean energy sector that identifies the kinds of projects and technologies Chinese enterprises and local governments are hungry for Includes a discussion on how successful Chinese companies are developing their brands to go head-to-head with the world’s best-known companies Discusses how central government conflicts of interest are actually foiling corporate and official drives to innovation across a range of sectors Taking a look inside China's march toward becoming a sustainable superpower through innovation, China Fast Forward presents a balance sheet of the country's technological and social progress on its path to becoming a world leader.
The Secrets of My Success. The Story of Boost Juice, Juicy Bits and All
Janine Allis explains how she grew Boost Juice bars into a global phenomenon. How do you turn a single juice bar into a global company with more than 6000 employees and $160 million in global sales? Ask Janine Allis. In The Secrets of My Success, Australia’s hottest entrepreneur tells the inside story of the growth of Boost Juice, including her personal journey from housewife with no formal business training to successful entrepreneur. Along the way, she discovered the 30 business and leadership tips she calls her ‘recipes for success’. The Secrets of My Success also explores how Allis’s personal philosophy based on a love for life has brought the company loyal customers and created satisfied, dedicated employees. The perfect guide for budding entrepreneurs to reject the traditional wisdom that the only way to succeed in business is with a business degree An inside look at the successful management and leadership philosophy of one of Australia’s greatest entrepreneurs Includes a full-colour photo insert section. For today’s entrepreneur looking for non-traditional paths to extreme success, The Secrets of My Success offers practical business and leadership wisdom combined with Allis’s own compelling personal story.
The Ultimate Suburban Survivalist Guide. The Smartest Money Moves to Prepare for Any Crisis
From the investment experts at Weiss Research, the ultimate guide to preparing for and profiting during a disaster of any kind Life is unpredictable. Economic and natural disasters can happen anytime and anywhere. The Ultimate Suburban Survivalist Guide: The Smartest Money Moves to Prepare for Any Crisis describes the simple things people can do today to prepare for anything and everything that life might throw at them tomorrow. It also offers comprehensive advice on how to profit during a market collapse, energy crisis, or natural disaster. The guide Explains how to invest in today's new, more turbulent financial landscape Reveals what can be used as money should the dollar lose its value How to cut home energy costs, and why it's prudent to stock up on supplies in preparation for natural disasters Panicking during a disaster won't solve anything. Be prepared for any number of potential economic calamities and natural disasters with The Ultimate Suburban Survivalist Guide.
One Piece of Paper. The Simple Approach to Powerful, Personal Leadership
A robust, authentic model for creating and clearly articulating a personal leadership philosophy Based on leadership expert Mike Figliuolo's popular «Leadership Maxims» training course, One Piece of Paper teaches decisive, effective leadership by taking a holistic approach to defining one's personal leadership philosophy. Through a series of simple questions, readers will create a living document that communicates their values, passions, goals and standards to others, maximizing their leadership potential. Outlines a clear approach for identifying a concise and meaningful set of personal leadership maxims by which leaders can live their lives Explains and applies four basic aspects of leadership: leading yourself, leading the thinking, leading your people, and leading a balanced life Generates a foundational document that serves as a touchstone for leaders and their teams Simple, applicable, and without pretense, One Piece of Paper provides a model for real leadership in the real world.
Beyond Wealth. The Road Map to a Rich Life
It's not all about the money; the key to true riches Leo Tolstoy said, «Nobody knows where the human race is going. The highest wisdom, then, is to know where you are going.» Yet many today chase the false rabbits of success: status, luxury, reputation and material possessions. In the quest to «have it all,» our lives often lack real meaning and purpose. Beyond Wealth is the antidote. New York Times bestselling author Alexander Green takes things right down to brass tacks: We are here for a short time. Knowledge is limitless. Therefore, the most critical knowledge is not any particular skill but rather wisdom about «how to live.» Fortunately, men and women have had several thousand years to think about what it means to live «the good life.» And the answers found here, from Plato and Aristotle to Mahatma Gandhi and Stephen Hawking, will both surprise and delight you. Beyond Wealth provides insightful commentary on the most important aspects of our lives: love, work, honor, trust, freedom, death, fear, truth, beauty and other timeless issues. The book is both a thought provoking read and the ideal gift, guaranteed to ennoble, uplift and inspire.
Zero-Sum Game. The Rise of the World's Largest Derivatives Exchange
In 2007, a stranger-than-fiction multibillion-dollar bidding war for the Chicago Board of Trade (CBOT) erupted between the Chicago Mercantile Exchange (CME) and Atlanta’s IntercontinentalExchange (ICE). Zero-Sum Game: The Rise of the World’s Largest Derivatives Exchange takes readers behind the scenes of this battle to tell the gripping—and often comical—story of how the historic merger between CME and CBOT almost didn’t happen. Author Erika S. Olson, a managing director at CBOT during the bidding war, delivers a blow-by-blow account of the fight for the world’s oldest futures exchange, taking you inside CBOT’s landmark Chicago Loop headquarters, onto the high-octane trading floor, and into executives’ offices. Through the lens of the CME/CBOT deal, Zero-Sum Game: Introduces the colorful and outspoken personalities who call the shots in this close-knit and frequently misunderstood industry Details the reasons behind the recent, spectacular growth of a market that’s existed for over 160 years Explains how derivatives affect the lives of average consumers worldwide by influencing everything from interest rates on credit cards to the cost of a cheeseburger to the price of a gallon of gas Reveals the inner workings of futures exchanges, and differentiates the various types of derivatives that are routinely lumped together and vilified by the media Erika S. Olson is a former managing director of the Chicago Board of Trade and spent over ten years working in and consulting to the financial services industry. She received her MBA from Harvard Business School and her BBA from the University of Michigan Ross School of Business.
Think One Team. The Revolutionary 90 Day Plan that Engages Employees, Connects Silos and Transforms Organisations
Inspire and empower your team to collaborate across any boundary Think One Team, 2nd Edition: The Revolutionary 90 Day Plan that Engages Employees, Connects Silos and Transforms Organisations weaves a fascinating and entertaining tale that reveals how a simple change in approach can free your organisation of silo-based thinking, and empower your team to act as a single unit. This imaginative, yet practical text is fully revised and updated, and has been specifically designed to guide you in creating and sustaining the agile, teamwork-focused environment that is essential to thriving in a rapidly changing world. Throughout this enlightening resource, you will explore the five practices that define the difference between fragmented, silo-based groups and a team that thinks and acts as one. In the business world, when teams are not aligned and don't collaborate across the various boundaries, they put the whole organisation at risk. This irritates customers, frustrates employees and causes countless lost opportunities. Think One Team gives you the step-by-step guide to unlock the potential in your own team and to inspire others by showing them that the era of silo thinking is over. Break down old and outdated silo-based thinking habits, and replace them with nimble and effective decision-making methods Drive change through collaboration and co-creation, empowering teams to respond and adapt quickly Coach your team to think, learn and act as a single unit, rather than a fractured collection of independent professionals Leverage an online toolbox brimming with materials that reinforce lessons on how to lead and how to build and connect effective teams Think One Team, 2nd Edition: The Revolutionary 90 Day Plan that Engages Employees, Connects Silos and Transforms Organisations is an engaging book that breaks the cycle of silo-based thinking and empowers your team to thrive in an ever-changing world.
Trading Beyond the Matrix. The Red Pill for Traders and Investors
How to transform your trading results by transforming yourself In the unique arena of professional trading coaches and consultants, Van K. Tharp is an internationally recognized expert at helping others become the best traders they can be. In Trading Beyond the Matrix: The Red Pill for Traders and Investors, Tharp leads readers to dramatically improve their trading results and financial life by looking within. He takes the reader by the hand through the steps of self-transformation, from incorporating «Tharp Think»—ideas drawn from his modeling work with great traders—making changes in yourself so that you can adopt the beliefs and attitudes necessary to win when you stop making mistakes and avoid methods that don't work. You'll change your level of consciousness so that you can avoiding trading out of fear and greed and move toward higher levels such as acceptance or joy. A leading trader offers unique learning strategies for turning yourself into a great trader Goes beyond trading systems to help readers develop more effective trading psychology Trains the reader to overcome self-sabotage that obstructs trading success Presented through real transformations made by other traders Advocating an unconventional approach to evaluating trading systems and beliefs, trading expert Van K. Tharp has produced a powerful manual every trader can use to make the best trades and optimize their success.
People Love You. The Real Secret to Delivering Legendary Customer Experiences
What you experience is what you remember. The more emotional the experience, the deeper it is branded into your memory. Experience has a massive impact on buying decisions. Every touch point, every time you or someone in your company engages a customer, it creates an experience – something they remember. When they have a negative experience, they tend to vote with their feet (and their wallets) and head straight to your competitors. When customers have positive emotional experiences, it anchors them to your brand, your product or service, and ultimately to you. In the twenty-first century, competitive advantages derived from unique products are services are short-lived because competitors are able to quickly and easily duplicate or match your offering. Likewise a focus on customer satisfaction and loyalty will no longer give you the competitive edge. Delivering a legendary customer experience has emerged as the single most important competitive advantage for companies across all industries. In People Love You you’ll learn the real secrets of customer experience including: 7 Essential Principles of Customer Engagement 5 Levers for Creating a Legendary Customer Experience The Secret to Bridging the Experience Gap How to Leverage the Pull Strategy to become a Trusted Advisor 2 Most Important Rules for Dealing with Pissed-off Customers In a hypercompetitive, global marketplace protecting your company’s customer base, the lifeblood of your business, must become your number one priority. The rubber hits the road with account managers, project managers, sales professionals, and customer service professionals—the people most connected to customers—who are on the frontlines of customer experience. They build unique and enduring emotional connections with customers that creating long-term revenue and profit streams. In People Love You, human relationship guru, Jeb Blount, gives you a powerful playbook for interacting with customers in a way that creates deep, enduring, visceral connections that withstand relentless economic and competitive assaults.