Зарубежная деловая литература
Различные книги в жанре Зарубежная деловая литератураEngaged. Unleashing Your Organization's Potential Through Employee Engagement
A non-biased, grounded, and practical approach to employee engagement For managers and business leaders who want to enhance performance, this easy-to-use guide to employee management offers real solutions for getting workers engaged and increasing productivity. It explains what employee engagement is, why it matters, what the benefits of it are, what helps and hinders it, how to measure it, how to put theory into action when trying to create it. As an added benefit, it offers plenty of advice on how managers can keep themselves engaged, even during the toughest of times.
This is Social Commerce. Turning Social Media into Sales
The first book to market on the hottest topic on the web Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means… and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage – you can get them buying right where they are! In this follow up to This Is Social Media Guy Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success. Includes: Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook Building a loyal community who will keep coming back and buying from you How to offer superb customer service to your social media consumers Developing new product especially for this new environment Measuring your ROI
Bonds. The Unbeaten Path to Secure Investment Growth
Updated edition of the established classic on investing in bonds In Bonds: The Unbeaten Path to Secure Investment Growth, Second Edition, the fully revised and updated edition of the classic guide to demystifying the bonds market, veteran investor husband and wife team Hildy and Stan Richelson expose the myth of stocks' superior investment returns and propose an all-bond portfolio as a sure-footed strategy that will ensure positive returns. Designed to educate novice and sophisticated investors alike, as well as to serve as a tool for financial advisers, the book explains why and when bonds can be the right choice. Case studies, detailed bond strategies, and a financial planning overview bring home the value of bonds in achieving financial goals. Presenting a broad spectrum of bond-investment options, and describing how to purchase bonds at the best prices, the book shows how to make real money by investing in bonds. The strategies presented here are designed to help the reader determine how to use bonds to take control of their own financial destiny. New edition includes information on corporate bonds, emerging market bonds, municipal bonds, the new global ratings, and how to protect against municipal defaults Looks at how bond portfolios protected against market volatility in the 2007-2008 crash and how they can do the same in the future Includes information on how the bond market has changed The wealthiest investors and financial advisers use the bond strategies outlined in this book to maximize the return on their portfolios while providing security of principal With more bond options available than ever before, Bonds continues to be a must-have for anyone looking to understand the investment opportunities available to them.
Invaluable. The Secret to Becoming Irreplaceable
A business fable for anyone feeling overwhelmed, underpaid, and frustrated in their job From the author of The Myth of Multitasking comes Invaluable, a business fable that empowers the frustrated and overworked to understand the value of their time. At the fictitious company GreenGarb, twenty-something Jason is discontent in his entry-level position, feeling his skills and knowledge are being underutilized; mid-level manager Tracy is overwhelmed by her own workload and needy direct reports; and CEO Helen needs them to sort it out productively. Jason's grandfather Charlie plants the seed of a new perspective in Jason mind: before he can get a raise, he must prove he deserves the raise. He must establish the value of his time, rather than expecting to be paid what he thinks he is worth. Time management consultant Phil helps them determine how they spend their time, and what it costs, with easy-to-follow worksheets that map what their actions and time are worth. Offers solid advice for determining just how «invaluable» you are to your boss and customers Shows how to create a productive framework of cooperation in the workplace Includes an appendix of worksheets and examples that offer concrete tools that can be applied immediately The Myth of Multitasking taught readers how to take control of their time. Invaluable shows readers how to increase the value of the time they do spend working.
The Intangibles of Leadership. The 10 Qualities of Superior Executive Performance
It's the Subtleties that Matter! What is the real difference between competent leader and extraordinary executive? Is it pedigree, experience, intelligence? The answer is yes…and much more. Exceptional leadership hinges on a complex interaction between individual psychology and unique business needs. At the top rung of the ladder, where the dynamics are most complicated, subtle adjustments in style can produce outstanding results. In his new book, The Intangibles of Leadership, Management Psychologist Richard Davis, Ph.D., uncovers patterns in the attributes that truly distinguish those who succeed at the top. What he found was that extraordinary leaders possess certain characteristics that fall between the lines of existing leadership models, yet are fundamental to executive success. Davis explains each of these qualities, the people who exemplify them, how to detect them in others, and most importantly, how to develop the subtle characteristics that will enable them to stand out from the pack. Learn why… It's often better to aim for silver than for gold Playing hard to get attracts people to you It's important to have a slightly inflated view of your abilities Your peripheral vision is so important It's ok to get angry with your team So many extraordinary executives have gone through crises early in their lives
Quantitative Equity Investing. Techniques and Strategies
A comprehensive look at the tools and techniques used in quantitative equity management Some books attempt to extend portfolio theory, but the real issue today relates to the practical implementation of the theory introduced by Harry Markowitz and others who followed. The purpose of this book is to close the implementation gap by presenting state-of-the art quantitative techniques and strategies for managing equity portfolios. Throughout these pages, Frank Fabozzi, Sergio Focardi, and Petter Kolm address the essential elements of this discipline, including financial model building, financial engineering, static and dynamic factor models, asset allocation, portfolio models, transaction costs, trading strategies, and much more. They also provide ample illustrations and thorough discussions of implementation issues facing those in the investment management business and include the necessary background material in probability, statistics, and econometrics to make the book self-contained. Written by a solid author team who has extensive financial experience in this area Presents state-of-the art quantitative strategies for managing equity portfolios Focuses on the implementation of quantitative equity asset management Outlines effective analysis, optimization methods, and risk models In today's financial environment, you have to have the skills to analyze, optimize and manage the risk of your quantitative equity investments. This guide offers you the best information available to achieve this goal.
Hard Money. Taking Gold to a Higher Investment Level
An in-depth guide to making gold a serious part of your portfolio Gold, the long forgotten store of value that was once the center of the global financial system, suddenly matters a great deal again. It has become a leading asset by virtue of its strong performance, and its booming demand has made it the only financial asset that remains in an uninterrupted bull market. And yet gold remains one of the least-owned financial assets in investment portfolios today. Hard Money helps investors move beyond the simple, yet widely accepted notion that gold makes sense in today's financial environment, and explores ways to magnify potential investment returns driven by precious metals. This reliable resource examines the investment vehicles (bullion, stocks, derivatives, and even rare coins) and strategies (aggressive, conservative, passive, and variations) aimed at beating the price of gold as it rises, and ways to protect a portfolio should the metal decline. Identifies five key drivers that should continue to push gold higher in the years ahead Explores the ins and outs of investing in gold and making this precious metal a part of your portfolio Examines the pros and cons of multiple ways to buy gold via coins, ETFs, mining and royalty stocks, and other investment vehicles Author Shayne McGuire is a highly-regarded expert on gold Written in a straightforward and accessible style, Hard Money offers key strategies to enhancing returns with new methods for investing in gold.
The Option Trader Handbook. Strategies and Trade Adjustments
Strategies, tools, and solutions for minimizing risk and volatility in option trading An intermediate level trading book, The Option Trader Handbook, Second Edition provides serious traders with strategies for managing and adjusting their market positions. This Second Edition features new material on implied volatility; Delta and Theta, and how these measures can be used to make better trading decisions. The book presents the art of making trade adjustments in a logical sequence, starting with long and short stock positions; moving on to basic put and call positions; and finally discussing option spreads and combinations. Covers different types of underlying positions and discusses all the possible adjustments that can be made to that position Offers important insights into more complex option spreads and combinations A timely book for today's volatile markets Intended for both stock and option traders, this book will help you improve your overall trading skills and performance.
20/20 Money. See the Markets Clearly and Invest Better Than the Pros
20/20 Money: See the Markets Clearly and Invest Better Than the Pros To be a more successful investor, you need to see the investment landscape more clearly. 20/20 Money—from Fisher Investments Press—can help you achieve this goal. Designed to help you think differently about your investing choices, this reliable resource addresses new ideas and challenges widely held conventions. With 20/20 Money as your guide, you'll quickly learn how gaining a firm understanding of various concepts—from stock market and systems theory to neuroscience and psychology—can help you begin making better investment decisions. Along the way, you'll also discover some of the most successful strategies for thinking and learning, and how they can be applied to your investing endeavors. To become a better investor, you have to have the discipline to make tough choices—choices that may not always be in line with tradition or commonly accepted invested wisdom. But the approach outlined throughout these pages can help you gain the vision to begin making better-informed investment decisions.
Finding #1 Stocks. Screening, Backtesting and Time-Proven Strategies
Practical trading tools and techniques developed by Zacks Investment Research While there are many stock trading systems on the market today, that use a variety of different approaches and indicators, the approach used by Zacks Investment Research is built around the number one driver of stock prices: company earnings. Based on Zacks Research Wizard product, this book provides you with market beating stock selection techniques and advice on how to build your own stock selection system. This practical guide discloses several trading methods that have outperformed the market for a long period of time and shows you how to screen stocks and develop selection criteria to build various types of stock portfolios, such as aggressive growth; growth and income; momentum; and value. Highlights several of Zacks trading methods that have outperformed the market for extended periods of time Discusses how to create customized systems incorporating elements of the Zacks approach with other types of fundamental and technical data Includes a 30-day free subscription to Zacks Research Wizard software Written with the serious investor in mind, Finding #1 Stocks will put you in a better position to excel in today's dynamic markets.