Working With Agencies. Группа авторов
Малый бизнес.
Working With Agencies
Год выпуска 0
isbn 9780470024621
Автор произведения Группа авторов
Жанр Малый бизнес
Издательство John Wiley & Sons Limited
The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the agency. The demand has moved from the need for client satisfaction to the need for excellence when it comes to agency performance. Only by having a good relationship can a client get the best advertising (and the same applies to both sides of the equation). A good relationship rests on a raft of elements, all of which are covered in this book.