Малый бизнес

Различные книги в жанре Малый бизнес

Азбука тендерных продаж

Андрей Плешков

Сейчас в Интернете можно найти массу материалов, посвященных тендерам, закупкам, обзору законодательства в этой сфере. Одна часть материалов написана сложным юридическим языком, другая часть – это всевозможные уроки, вырванные из контекста, третья – вообще не видит никакой разницы между заказчиками и поставщиками и запутывает новичков еще больше, отбивая у них все желание вникать в эту тему. Но самое главное – мало кто говорит именно о тендерных продажах. Мы же хотим дать вам практическое руководство по настройке своей деятельности и внедрению данных продаж в бизнес для выведения его на качественно новую ступень развития. Мы не даем “голую” теорию, мы знаем, как работают тендерные продажи в реальной жизни, какие бывают риски, подводные камни, как рассчитывать прибыль, как создавать тендерные отделы…, и хотим научить этому вас без прикрас, умных формулировок и оторванных от жизни примеров. Знакомьтесь с тендерными продажами легко и без головной боли, на простом человеческом языке.

Side Hustles For Dummies

Alan R. Simon

Get yourself paid and broaden your skillset with this everyday guide to side hustles The gig economy is growing by leaps and bounds, partly because it’s easier to find a flexible work-life balance. Those of us who don’t want to leave our full-time jobs, however, can still grab a piece of excitement and extra income for ourselves by starting a side hustle. Or you can bundle your own personalized set of side hustles to replace your full-time job and take full control of your professional life. Whether you’re thinking about driving for Uber, developing apps, or starting an online boutique, Side Hustles For Dummies walks you through every step of the way of starting your own side gig. You’ll learn about how to structure your new business and keep records, create backup plans, and steer clear of scams. You’ll also: Find out whether you need investment capital and learn what your new time commitments will be Learn to create a business plan and patch any holes in it before you get started Discover how to incorporate a vibrant side hustle into your already busy life Learn how to adjust your side hustle to meet changes in your personal life and the overall business climateSide hustles are for everyone, from high school and college students to full-time professionals to retirees. If you’ve been looking for an excuse to pursue your latest passion, hobby, or interest—or you’re just in the market for some extra income— Side Hustles For Dummies is the easy-to-read, no-nonsense guide to creating a rewarding and engaging new life.

Find. Build. Sell.

Stephen J. Hunt

Find. Build. Sell.

Stephen J. Hunt

What does it take to turn an underperforming business into roaring success? Discover how one of Australia’s most successful hotel publicans turned his $100 backyard beer garden into a $100 million pub empire. In his straightforward and down-to-earth Australian style, Stephen J. Hunt outlines the blueprint and frameworks he uses to turn failing and under-performing business into multi-million-dollar successes. Hunt draws on his own dishwasher-to-pub-mogul story to provide readers with an actionable roadmap to formulating an idea, raising money, recruiting employees, fending off competitors, and, eventually, cashing out. You’ll learn how to: turn your passion into profit and assess the right business opportunities for you rebrand (on a budget) to exponentially increase the value of a business develop a bullet-proof team culture that creates loyalty for life negotiate the best price when buying or selling a business pitch to investors using language they understand and value. Whether you’re buying, selling or reinvigorating an online or bricks-and-mortar business, or simply looking to improve your long-term business and career goals, this step-by-step guide shows you how to use simple principles, systems and procedures to quickly (and easily) unlock vast value from any business.

Die YouTube-Formel

Derral Eves

Du willst einen YouTube-Kanal starten und dabei richtig Geld verdienen? Oder deinen bereits existierenden Kanal so richtig ans Laufen bringen?<br> <br> Dann erfahre in Derral Eves' Buch die Geheimnisse, wie du Top-Ergebnisse auf YouTube erzielen kannst. Derral Eves hat über 60 Milliarden Views auf YouTube generiert und 24 Kanälen geholfen, von Null auf eine Million Abonnenten zu wachsen. Zu seinen Fans zählen zahlreiche namhafte YouTuber, unter ihnen kein Geringerer als Jimmy Donaldson alias MrBeast!<br> <br> Derral Eves enthüllt die innere Funktionsweise des YouTube-Algorithmus, der für den Erfolg auf der Plattform verantwortlich ist, und wie du ihn zu deinem Vorteil nutzen kannst.<br> <br> Du erfährst, wie du:<br> – einen Kanal startest,<br> – lebensverändernde Inhalte erstellst,<br> – schnelles Wachstum von Views und Abonnenten erreichst,<br> – eine Marke aufbaust,<br> – die Auffindbarkeit verbesserst,<br> – deine Inhalte und Viewer zu Geld machst. <br> <br> Ein Buch perfekt für alle, die echte kommerzielle Ergebnisse durch ihre Arbeit auf der Plattform erlangen wollen!<br>

Breakthrough

David Nurse

Deliver innovative results like clockwork with this repeatable formula for creativity-on-demand Have you ever sat down at your desk with an impossible deadline or an insurmountable obstacle staring you directly in the face and an expectation that you’ll come up with a groundbreaking idea and solution? In Breakthrough, you’ll find a powerful framework for bringing innovation and creativity to the surface not just once, but on a regular, daily basis. In Breakthrough , bestselling author, acclaimed speaker, and life optimization coach David Nurse provides an actionable and clearly organized structure for maximizing your breakthrough ideas. Breakthrough outlines easy-to-follow steps for outperforming your potential: An accessible blueprint—backed by scientific data and years of case studies with the top athletes, entrepreneurial minds, and leaders throughout the world—to unlocking your creative potential Conclusive proof that busts the myths of the lone genius, unpredictable ‘a-ha’ lightbulb moments, and little happy accidents Ways to promote an environment and mindset in which groundbreaking new ideas can flow and occur naturally and seamlessly based on a repeatable formula A must-read for any athlete, manager, executive, or parent tasked with delivering dynamic results in a flash, Breakthrough also belongs on the bookshelves of product design professionals, marketers, and other creative types who seek to consistently exceed expectations. Breakthrough is not about going from good to great; it’s about going from great to outstanding!

Breakthrough

David Nurse

Launching & Building a Brand For Dummies

Amy Will

Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success.