Marketing Concept - The St. Gallen Management Approach. Thomas Bieger
Зарубежная деловая литература.
Marketing Concept - The St. Gallen Management Approach
Год выпуска 0
isbn 9783846357521
Автор произведения Thomas Bieger
Жанр Зарубежная деловая литература
Издательство Bookwire
This book presents marketing and business processes as an integral part of the St. Gallen Management Model. It provides a tight introduction into the field of marketing and puts the added value in the center of a market-oriented management approach. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tools, product design, price, distribution and communication policy, service provision, innovation and controlling processes. This book aims at students in the first year as well as at practitioners who wants to obtain a quick overview of this field.