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Список книг автора Группа авторовPersonal Finance in Your 50s All-in-One For Dummies
Manage your finances and enjoy your retirement Retirement security is one of the most pressing social issues facing the world in the next 30 years—so if you’re approaching your golden years, it’s essential to have a secure financial future. Personal Finance in Your 50s All-in-One For Dummies provides targeted financial advice and assists soon-to-be or established boomers with making informed decisions about how best to spend, invest, and protect their wealth while planning for the future. Retirement is an exciting time … but it can also be scary if you’re not sure that you have your ducks in a row. This hands-on resource arms you with an arsenal of beginner to intermediate personal finance and estate planning techniques for everything from spending, saving, navigating insurance, managing medical costs, household expenses, and even employment. Build a diversified portfolio Create emergency funds Avoid scams and frauds Improve your estate planning With the help of this all-in-one resource, you’ll get a succinct framework and expert advice to help you make solid decisions and confidently plan for your future.
Economic Analysis of the Law
Providing students with a solid grounding in the economic analysis of the law, this reader brings together edited versions of diverse and challenging journal articles into a unified collection. Chosen to provoke thought and discussion, these carefully streamlined articles apply economic theories to many aspects of the law, from intellectual property, corporate finance, and contracts to property rights, family law, and criminal law. Provides real-life examples and implications of economic theory. Creates a unified vision of the law, showing the interconnections between the various fields. Covers a broad range of topics, from intellectual property and corporate finance to family and criminal law. Encourages intuitive understanding and applications of the economic principles, due to reduced mathematical content.
The Marketing Director's Role in Business Planning and Corporate Governance
Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board’s decision-making process. Michaluk outlines marketing’s key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a host of top companies, as well as interviews with their CEOs and CMOs.
How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It
This book describes a marketing and design approach called «total design,»which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase «total design» engages consumers on all levels.
Welcome to the Creative Age
This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.
Self Development for Sales People
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.
The Future of Global Financial Services
This book explores the future of the financial services industry, giving readers an idea of the kinds of institutions and services that will survive in the early twenty-first century. An informative and provocative exploration of the future of the financial services industry. Focuses on likely changes in the near future, such as greater use of the Internet for banking transactions and the increasing globalization of financial services. Points to the probable disappearance of the insurance sector as a separate industry. Describes changing conditions in key financial centres, especially the US, the UK, Germany, Japan and Switzerland.
The Best Book on the Market
The free market makes the world go around. Maybe it’s time we all tried to understand it a little better. Luckily Eamonn Butler is the ideal teacher to get us all up to speed. Markets are everywhere. But how many of us understand how they work, and why? What does a ‘free market’ really mean? Do free markets actually exist? Should we have more or less of them? Most of all – do we really need to know all this? Answer: Yes we do. MAKING ECONOMICS SIMPLE SO THAT EVEN POLITICIANS CAN UNDERSTAND IT If any mention of free markets sends your mind screaming back to your musty old school economics textbook, think again. The Best Book on the Market will keep you gripped, intrigued and well informed. Abandoning complicated mumbo-jumbo, Eamonn Butler, Director of the UK’s leading free market think-tank, demystifies the world of markets, competition, monopolies and cartels, prices and overspills. Using examples from our everyday lives Dr Butler explains how the markets we have, and the many more we need, can work to create a richer, freer and more peaceful world. STOP WORRYING AND LOVE THE FREE ECONOMY He delves into the morality of markets and interrogates important issues such as why feckless rock-stars are paid much more than worthy nurses; whether we should worry about people trading in arms, water, healthcare etc; whether black markets are immoral; and questions of equality; sweatshops, and fair trade. “This book is about the free market and how unfree it can be when there is a lack of belief in freedom itself. Eamonn Butler presents solid arguments against government attempts to ‘perfect’ the markets by regulation, controls, subsidies, or by adopting measures which obstruct competition and private ownership.” Václav Klaus, President of the Czech Republic “Vividly and simply explains competition, entrepreneurship and prices”. John Blundell, Director, Institute of Economic Affairs “A great little book that gets to the heart of how and why markets work, in a very engaging and easily understood way”. Dan Lewis, Research Director, Economic Research Council “I welcome this witty, lucid explanation of how entrepreneurs and business people make a positive contribution to our lives, and why economists often don't”. Andrew Neil , leading journalist and BBC presenter “Anything which educates the public – and politicians – on how the free economy actually works is always welcome. Dr Butler does this in style”. Lord Lawson, former UK Chancellor of the Exchequer “Everyone in business would do well to understand the basic principles of markets which Dr Butler clarifies so well in this short book”. Allister Heath, Editor of The Business and Associate Editor of The Spectator «This book does great justice to the vibrancy of markets and what makes them tick» Ruth Richardson, former Finance Minister of New Zealand «It's refreshing to see an economist who understands the importance of innovation and entrepreneurship in pushing progress forward, and who can explain it in straightforward language.» Trevor Baylis OBE (inventor of the wind-up radio) «I'm glad to see that Dr Butler stresses the role of innovators – and the importance of market structures that encourage innovation.» Sir Clive Sinclair (inventor) «Dr Butler's book is a welcome and very readable contribution on the mechanisms and morality of the free economy.» Sir John Major KG CH (former UK Prime Minister) “'Market' is one of the first six-letter wor
Bond Evaluation, Selection, and Management
Bond Evaluation, Selection, and Management synthesizes fundamental and advanced topics in the field, offering comprehensive coverage of bond and debt management. This text provides readers with the basics needed to understand advanced strategies, and explanations of cutting edge advanced topics. Focusing on concepts, models, and numerical examples, readers are provided with the tools they need to select, evaluate, and manage bonds. Provides a comprehensive exposition of bond and debt management. Covers both the fundamental and advanced topics in the field, including bond derivatives. Focuses on concepts, models, and numerical examples. Reinforces important concepts through review questions, web exercises, and practice problems in each chapter.
Symbian OS C++ for Mobile Phones
Get up to speed on Symbian OS v7.0s with this new, from the source reference guide. After a brief introduction to Symbian OS fundamentals the book focuses on describing the interaction between the OS and the application, broadly following the lifecycle of an application. It describes the new features particular to v7.0s and provides conceptual and theoretical underpinnings to give the reader a thorough understanding of the OS. Aims to build a general understanding of Symbian OS, not just for a particular smartphone or UI Packed with code and examples Details advanced features such as user interfaces, files and views, multimedia services and communications, and messaging