Группа авторов
Список книг автора Группа авторовBritish Housebuilders
British Housebuilders is the first comprehensive account of the corporate history of the twentieth-century speculative housebuilding industry – the firms that `supplied` those houses and the entrepreneurs who created those firms. The transition from the local housebuilders of the 1930s, through the regional diversification of the 1960s, to the national housebuilders of today is charted via a series of industry league tables. The rationale for the growth in national firms is analysed. The conventional explanation of economies of scale is rejected: instead, the stock market is found to play a key role both in facilitating acquisitions and in demanding growth from its constituent companies. The supply-side analysis also addresses the frequent corporate failures: succession issues, lack of focus and the 1974 and 1990 recessions have played their part in equal measure. British Housebuilders provides the first opportunity to review the evidence drawn from a century of speculative housebuilding; it is only with this historical perspective that sound judgements can be made on the corporate role in housebuilding.
Property Valuation
This book provides a single text for postgraduate study of valuation on real estate courses. After a general introduction to the property market and the economic ideas that underlie valuation, it introduces the theory of valuation as a set of analysis techniques for identifying and understanding market signals in a financial context. The final section of the book, describes the three categories of market players who rely on valuation advice – the developer, investor and occupier. 'all in one' text for postgraduate study of valuation on real estate courses ● sets valuation in its business finance context ● User-friendly and accessible format using tried and tested teaching and learning devices ● Balanced treatment of theory and practice – with extensive use of examples ● Accompanying website with applications: www.blackwellpublishing.com/wyatt
Breakthrough Trading
Leon Wilson has been trading shares for a living for 11 years. He is a firm believer that to succeed in any business it is necessary to always be looking for a better way of doing things. Part of his trading approach is to question conventional wisdom and push the boundaries of accepted technical analysis theory. The contents of this fascinating new book reveal what Wilson believes to be a major breakthrough in technical analysis. He tests the edge that this new charting analysis can offer any serious trader – and the results are astounding. In what he believes to be a world-first, Wilson has succeeded in adapting common and popular indicators (including volume) to price action. Instead of viewing a non-price based indicator such as the relative strength indicator in a separate box at the bottom of the chart, Wilson explains how it can be plotted as a channel on price action – creating the Wilson channel. Moving beyond default settings and combining the channels with various entry and exit strategies, Breakthrough Trading can dramatically improve your yearly returns.
Inbound Content
Develop and implement an effective content strategy tailored to your business’s needs Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It’s how we engage, how we inform, and how we pass the time; content is everywhere, and if you’re not leveraging its power to promote your business, you’ve already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in. It’s not about blindly expanding reach, it’s about reaching out to the right audience. Today’s marketplace is no longer about chasing the sale—with the right approach to content, your customers will come to you. Your content must be valuable, relevant, and consistent—but how should it be implemented at the actual content-creation level? This book shows you how to develop a unified strategy, create compelling content tailored to your needs, and utilize that content to its greatest advantage in order to build your brand. Discover the power of storytelling and generate effective content ideas Plan a long-term content strategy and a content creation framework Create great content, promote it, measure it, and analyze its performance Extend your content’s value, become a more effective writer, and develop a growth mentality Effective content is worth its weight in marketing gold. It stands out from the noise, and to the customer, looks like an oasis in a desert of clickbait and paid reviews. Inbound Content shows you how to plan, build, and implement your content strategy for unprecedented engagement and sales.
Brand Stretch
Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them. Stretching the Brand will help companies increase their chances of winning by looking at the lessons learnt from both successes and failure in brand stretching. It provides the tools and techniques to stretch a brand successfully.
Response Ability
A clear, practical approach to making your organization more responsive to change Response Ability: The Language, Structure, and Culture of the Agile Enterprise helps companies keep up with an ever-changing business environment driven by the explosion and rapid application of new knowledge and increasing connectivity and communication. This twenty-first-century business primer identifies corporate characteristics that facilitate change and shows managers how to instill these competencies in every part of any organization. This user's manual for the new economy shows companies how to reconfigure themselves to respond quickly when a business situation demands rapid changes in organization, distribution logistics, production capability, innovation capability, resource procurement, product design, service strategy, or any other activity or competency. It provides a strategic context for lean operating practices, puts knowledge management and the learning organization in perspective, and offers a framework within which to apply today's best advice on new business practices and strategic focus. This timely guide is the ultimate resource for enterprises struggling to adjust to rapidly changing economic conditions and for managers at any level who must introduce agility into a department, division, or entire organization. It is also an excellent supporting reference and tutorial for all others who will take part in the transformation.
Holistic Management
This book presents two recently developed knowledge areas that can significantly improve the management and the performance of business enterprise: System Science and Cybernetics and Key Performance Areas. Included in this book are advanced (and evolving) methods and technologies for planning and budgeting, creating and keeping customers, quality and productivity, innovation, improving organization capability, sustainability in the company's social and ecological environments, and profitability-all integrated with this new viable systems model and system thinking.
Personalkommunikation Recruiting!
Erfolgreiche Personalkommunikation ist die wesentliche Grundlage der Zukunftsfahigkeit von Unternehmen. Was ist dabei zu beachten? Wie erreiche ich die richtigen Bewerber- und Mitarbeiterzielgruppen? Welche Strategien liefern die besten Erfolge? Wer sind die Verantwortlichen fur die Personalkommunikation und was sind deren Aufgaben? Wie und mit welchen Medien sollen externe und interne Zielgruppen angesprochen werden? Was kostet es? Welche Einflussfaktoren muss ich beachten? Was ist typisch fur meine Branche? Wie setze ich mich von der Konkurrenz ab? Wie halte ich mein Unternehmen attraktiv fur Mitarbeiter und Mitarbeiterinnen? Wie muss ich in der Zukunft agieren? Was werden die Anderen tun? Das sind nur einige der vielen Fragen, die Sie beantworten mussen, wenn Sie optimale Personalkommunikation betreiben wollen. Dieses Buch zeigt erfolgreiche Beispiele gelungener Personalkommunikation aus ganz unterschiedlichen Branchen – Handel, Banken, Versicherungen, IT, Consulting, Elektrotechnik, Maschinenbau, Automobilindustrie, Pharmazie, Chemie, Energie usw. Lassen Sie sich von anderen Unternehmen und Branchen inspirieren, vom DAX-30-Unternehmen bis zum Mittelstand, damit auch Sie fur die Zukunft gerustet sind!
Professionell schreiben
Aktuelle Rechtschreibung, Typographie, Schreibstil, Bild- und Tabellengestaltung, Rechtsfragen, Korrekturzeichen, Word-Shortcuts, Powerpoint-Tipps, Kreativitäts- und Zeitplanungstechniken – in diesem Buch ist alles Wichtige knapp und übersichtlich zusammengefasst.