Bad Science. Ben Goldacre

remedies, they have hay fever and they pick out a hay-fever remedy, I mean presumably that’s not the way it works?’ There is a moment of tension. Forgive me, Dr Thompson, but I felt you didn’t want to say that the pills work, as pills, in isolation, when you buy them in a shop: apart from anything else, you’d already said that they don’t.

      But she doesn’t want to break ranks and say the pills don’t work, either. I’m holding my breath. How will she do it? Is there a linguistic structure complex enough, passive enough, to negotiate through this? If there is, Dr Thompson doesn’t find it: ‘They might flick through and they might just be spot-on … [but] you’ve got to be very lucky to walk in and just get the right remedy.’ So the power is, and is not, in the pill: ‘P, and not-P’, as philosophers of logic would say.

      If they can’t finesse it with the ‘power is not in the pill’ paradox, how else do the homeopaths get around all this negative data? Dr Thompson—from what I have seen—is a fairly clear-thinking and civilised homeopath. She is, in many respects, alone. Homeopaths have been careful to keep themselves outside of the civilising environment of the university, where the influence and questioning of colleagues can help to refine ideas, and weed out the bad ones. In their rare forays, they enter them secretively, walling themselves and their ideas off from criticism or review, refusing to share even what is in their exam papers with outsiders.

      It is rare to find a homeopath engaging on the issue of the evidence, but what happens when they do? I can tell you. They get angry, they threaten to sue, they scream and shout at you at meetings, they complain spuriously and with ludicrous misrepresentations—time-consuming to expose, of course, but that’s the point of harassment—to the Press Complaints Commission and your editor, they send hate mail, and accuse you repeatedly of somehow being in the pocket of big pharma (falsely, although you start to wonder why you bother having principles when faced with this kind of behaviour). They bully, they smear, to the absolute top of the profession, and they do anything they can in a desperate bid to shut you up, and avoid having a discussion about the evidence. They have even been known to threaten violence (I won’t go into it here, but I manage these issues extremely seriously).

      I’m not saying I don’t enjoy a bit of banter. I’m just pointing out that you don’t get anything quite like this in most other fields, and homeopaths, among all the people in this book, with the exception of the odd nutritionist, seem to me to be a uniquely angry breed. Experiment for yourself by chatting with them about evidence, and let me know what you find.

      By now your head is hurting, because of all those mischievous, confusing homeopaths and their weird, labyrinthine defences: you need a lovely science massage. Why is evidence so complicated? Why do we need all of these clever tricks, these special research paradigms? The answer is simple: the world is much more complicated than simple stories about pills making people get better. We are human, we are irrational, we have foibles, and the power of the mind over the body is greater than anything you have previously imagined.