Increase Sales & Job-Success with good Writings. Simone Janson

      Subject like file path

      Best tip to finish: Try to build your subject lines such as file or directory names. In doing so, divide in deductive form, that is to say: first call the general and then the special. Use the slash "/" or the arrow key ">" to disconnect.

      For example, this could look like this: "Apprenticeship Training> Seminar, Career License"> Request for Appointments ".

      eMails perfect write: 7 steps

      // By Prof. Dr. Martin-Niels Däfler

      eMails are all too often written carelessly and sent just as carelessly - after all, it does not cost anything and it should go fast. Have along eMailToday, the business unit letters as well as repressed. Therefore, it is important, too eMailWrite care to act.

      Step 3: Formulate the salutation and the main part

      The basic rule that you should adhere to is: One eMail must be formulated as correctly as a (paper) letter. The statements of the episode 3 apply accordingly. Step Nevertheless, there are of course some special features that you should consider.

      At the beginning

      The "lead" is a summary at the beginning of the press release. It contains the central statement or information on the topic and names the source ("... shares the XY GmbH with ..."). The lead should not be longer than three sentences.

      Brevity is the soul of wit

      The main difference between letter and eMail is - in addition to the delivery speed - the length. Mails are usually shorter than letters. Be as short as possible. However, neither sense nor politeness should be lost.

      Avoid abbreviations (such as "SgDH" and "MfG"), even if they are customary. The same applies to cryptic, often English abbreviations (like "fyi" or "eom") or SMS acronyms (like "LG" or "10q").

      manners

      Use (even with internal eMails) friendly styles.

      Avoid smileys or other icons in business correspondence. A ";-)" may well be used by trusted colleagues, but not in foreign recipients.

      Structure

      Make paragraphs to organize your mail.

      Structure your text - use bullets or numbering. The recipient then has an easier time to answer you, as it can refer to numbers ("To point 3 I share your opinion that ...").

      Zitate

      Quotations are a stylistic means to make press releases interesting and varied - but boring is also not a more quirky quote.

      A quotation is justified when it conveys something that only the person or institution represented by it can convey, such as an opinion or evaluation, experiences, intentions or predictions.

      Step 4: Formulate the conclusion

      Here, too, something similar applies to letters: At the end of your eMail the recipient should know exactly what he has to do (or not).

      Finish yours eMail basically with a salutation. Give your recipient more than a simple "Greetings, Daniel Mayer" and give them a binding word, such as "Best regards," "Greetings" or "Kind regards".

      Step 5: Add a signature

      The signature contains your most important contact information, namely title, full name, address, telephone, fax, eMailand Internet address. Set your signature to be a maximum of 40 characters wide.

      If yours eMailAddress with the prefix "mailto:" (ie "mailto: [email protected]") provided, then your address is linked and the recipient can immediately by clicking a blank eMail open to you. You should also complete your internet address.

      Step 6: Check and correct your text

      Many eMailWriters believe electronic mail needs no correction. Not even close! As already said, should eMails are treated with the same care as letters in form and content. This includes a conscientious correction, in terms of content, spelling, punctuation, style, comprehensibility and form.

      In this context, a word about form or layout: As with all other (conventional) forms of written communication, applies also to eMails the principle: the easier, the better. Write in plain text format and do without HTML or Rich Text Format. What looks good on your PC may be distorted or misrepresented on another screen - this can not happen if yours eMail Send "unvarnished".

      Also for one eMail of course applies in the end: correct! Check the correctness of content, formalities, spelling and quotations.

      The basics of social media: information and big data

      // By Katharina Antonia Heder

      I am always amazed when people explain how social media works and forget the core of their actions. In fact, social networks, which can be regarded as the core of the exchange formats supported by technology, are merely a consequence of another circumstance.

      What is really changing through social media

      Whoever tries to explain social media must first recognize one thing: the transformation, which then finds expression in social networks, begins earlier. It starts with the introduction of the Internet.

      What has changed is not only the form of the exchange - chatrooms and communities have also existed before Facebook - or the availability of data. What is behind this is a different understanding of information procurement.

      After the Google boom came the questions

      When we launched the internet from CDs and modems, when the content was still standing side by side and no one was seriously worried about privacy and co., Back in those days, search engines got value. The goal was to better sort the Internet and the mass of information.

      In this respect, the first entrepreneurs tried to jump on this trend and to use measures to improve the searchability. At the same time, Google, as the largest search engine at the time, tried to work out the results by relevance.

      The core of Big Data

      So big data is not a question of the newer days, but it is subject to the economic change of the Internet: So in the first place, one thing has changed - the way we get content that we are looking for. This also distinguishes the way information comes to us - even if we are not actively looking for it.

      At the same time, this also involves the question of how Google actually works. The first discussions about data protection and the question of how to deal with this prefiltering started out at an early stage, but were always more aware of the new developments.

      I just wrote that big data is not a new invention, so if we're thinking about how to get content into shape so that it moves and reaches people, then the first step is to know how people get information.

      Content needs form, this must be considered

      Only then does it seem possible at all to think about the contents as such because the conditions that they are subject to mediation are: whether this is the EDGE Rank at Facebook or the length of content on Twitter - content need a form and this must be observed.

      This example explains the complexity of the topic: Although I am part of the generation who grew up with the Internet (Napster, VoIP Chats and Communities I have experienced and tried