Learn How to Build a Business Today. Dale Carnegie

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      Dale Carnegie

      Learn How to Build a Business Today

      First published by Sheba Blake Publishing Corp. 2020

      Copyright © 2020 by Dale Carnegie

      All rights reserved. No part of this publication may be reproduced, stored or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise without written permission from the publisher. It is illegal to copy this book, post it to a website, or distribute it by any other means without permission.

      Dale Carnegie asserts the moral right to be identified as the author of this work.

      Dale Carnegie has no responsibility for the persistence or accuracy of URLs for external or third-party Internet Websites referred to in this publication and does not guarantee that any content on such Websites is, or will remain, accurate or appropriate.

      Designations used by companies to distinguish their products are often claimed as trademarks. All brand names and product names used in this book and on its cover are trade names, service marks, trademarks and registered trademarks of their respective owners. The publishers and the book are not associated with any product or vendor mentioned in this book. None of the companies referenced within the book have endorsed the book.

      First edition

      ISBN: 978-1-222-27062-4

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      Introduction

      It appears that the internet could be of more benefit other just watching funny cat videos and playing video games – you can build your business and make some money from it too. There are so many opportunities for you to apply yourself in the vastness that is the internet. If you can apply yourself in just the right way, there is a very good chance that you can make a living doing some of the things that you are currently doing. The following are just but a few of the life hacks to start you off on the right track.

      1

      Developing Websites

      Here, you can assume that the vastness of the internet is like a vast piece of land. Then if this is so then websites can be likened to tracts of real estate. In the real physical world the overall worth of real estate is quite high; in fact it is one of the most coveted items that you can have today. Digital real estates would basically operate under the same principles as this. When it comes to developing a website, it can be equated to building a house on your piece of land.

      How it is done

      Just like you would on your own piece of physical land, when you have space on the internet you are at liberty to do as you please with your website. However, we are concerned with making money and therefore there are going to be some few limitations to this; you will need to be more specific with the content that you would like to put up on your website. Let us be honest, only good content will yield good returns. There would be no point of having your digital real estate looking like a junk yard; you will be lucky if you get any visitors and if they visit they are definitely not going to stay long.

      When you are developing your website, it would be advisable that you spend some significant amount of time in selecting a platform that would be desirable. A platform can be described as the format in which your website will be hosted on. If you are not particularly tech savvy, this would immediately sound like a task that is overly complicated and the thought of millions of lines of code downright off putting. This was definitely the case a number of years ago when the platforms were a tad bit complicated; the popular platforms were HTML, Flash or CSS. In order to put up your website you would need to invest a significant amount of time to code your website (a task that in itself required countless hours to master). However, you can now breathe easy as this process has been significantly simplified thanks to Content Management Systems (CMS) like WordPress. Simply put, CMS can be describes as a platform that is user friendly that is used in the development of websites and the management of online content. It gets even better, these CMS are mostly free!

      Once you have selected an appropriate platform, you should then proceed to select a domain name that would suit you and a host. A domain name can be described as a web address like a thisismywebsite.org. Hosting, on the other hand refers to a service that will be able to connect your site to the internet. Earlier we mentioned that making use of a platform like WordPress will be free, however in order for your site to be hosted it may cost you some bit of money. But there is no need for you to be alarmed by this, it is not an amount that will be capable of breaking your bank; it will cost less than you spend on coffee around $3 to $5. You still have the option of having you site hosted for free but the implication of this is that you website will not have a professional appeal. For instance, it would be very unattractive to have a website that reads thisismywebsite.freewebsitehosting.com. Spending a little extra on the hosting will go a long way into ensuring that your brand has an attractive outlook.

      After you have come up with an appropriate domain name and you have chosen a host for your site, you only need to tweak and adjust your site a little bit. You will need to add some templates and the necessary layouts for your website so as to increase its appeal. Think of this as the interior decoration of the digital real estate that you have built. Once you have done this, you will be ready to launch your website.

      How do you make money?

      Making money off your website is where the challenging bit begins. In order to get any revenue then you need to attract people to your site, and to do this you will be required to promote and market your site extensively. You can do this on social media, or any other media that will be at your disposal. You are advised to even look into Search Engine Optimization to ensure that your content is easily accessible when someone looks online for it. The whole point of doing all this is to be able to generate adequate traffic to your site so as to be able to sell the products that you have to offer. The more traffic you are able to generate the more likely that you be able to get the attention of companies and they will come to advertise on your website.

      2

      B2B Marketing

      A perfect example of B2B Marketing would be GetVoip. It can be described as an online business that is based in New York and its main business is an affiliate marketer. This means that the company, or the business model, performs its function as an intermediary or business agent for the business communication providers. The company, makes an effort to maintain a current listing of all the VoiP providers which is a list that encompasses their ratings, comparisons, consumer reviews and a thorough knowledge of the current consumer and market trends. Additionally they are concerned with the expert opinions by all the numerous business professionals on a broad range of topics that have something to do with the business consumers. In terms of being abreast of all the news as well as offering the clients with an analysis that is detailed on the products that are being offered then GetVoip has the capability of coming ups with the required traffic to their website as well as bolstering the overall clout of the business.

      It is worth noting that the more a business has online clout, the higher the chances that there would be some revenue stream from it. Let us take for example a case where your company has a good reputation for developing connections that are lasting (much like the VoiP business brand does), then it is prudent to assume that your business will generally have an easy time in as far as developing your brand on the internet is concerned. Your brand is likely to gain some sense of recognition within your community and you will begin to generate some clout within the industry. You should always remember that it is important to track you own numbers. These numbers include the average and total number of people that visit your site, the number of clicks that each advertisement gets,