The Juice Detox Diet 3-Book Collection. Jason Vale

through the roof. Not only will you lose the weight, but also—provided you have followed the Rules—you will be in the right mind-set to be able to keep the weight off permanently. Put simply, the results that people are getting on this unique program are being described as nothing short of remarkable.

      This isn’t simply rhetoric, wishful thinking, or “hyping it up”; it is precisely what happens to people who complete the 7-day super juice program.

      The testimonials at the start are just a sample of the sort of life-expanding, body-shrinking results people are achieving. Yes, people do get slimmer on this program, with most people dropping much more than 7 lbs in the week. However, because they are doing this using the power of the finest and most nutritious liquid fuel on the planet—bar none—and because this book deals with the mental side as well as the physical, they also experience many other incredible changes to how they look and feel. I have seen almost every common ailment improve, or in some cases, completely disappear with the help of this program. At my juice retreats, I have seen people arrive with lifelong health problems and leave without them—in just 7 days. I have seen cholesterol levels change from 312 mg/dL to 195 mg/dL in that short time with no drug therapy whatsoever. I have seen asthma improve to the extent that someone even reduced their medication by 80% … in just 7 days! I have seen irritable bowel syndrome symptoms vanish, Crohn’s disease symptoms subside—you name it, I’ve seen it. I’ve even seen someone show up for my juice retreat not able to move their fingers because of arthritis in their knuckles become “pain free”—again within just 7 days. There was even one woman who needed special assistance on the plane on the way over who, just 7 days later, was bouncing on a mini-trampoline and said, “I think I’d better cancel the special assistance for the way home.” I know that sounds like Sunday-morning-televangelist-hallelujah-praise-the-Lord type of stuff, but it happened. I have seen skin glow, energy go through the roof, cravings for junk disappear, and, of course, what for some will be the most important aspect: some utterly ridiculous weight-loss results—and I do mean ridiculous. I remember receiving one e-mail where a guy dropped 18 lbs (8 kg) in one week—IN A WEEK! The average drop was 7 lbs (3 kg) for women and 10 lbs (4.5 kg) for men. The vast majority of these people not only kept the initial weight off, but went on to achieve their ideal body weight because juicing became a way of life. I remember getting a message from Lord Harris of Peckham, England, no less (it’s not every day you get an e-mail from a lord) who had read the book and dropped 42 lbs (19 kg) in just 3 months. His cholesterol also went from the “danger of getting heart disease” zone to “perfect” during that time. Another person read the book and within 3 months of juicing her endometriosis, which she had suffered from for 8 years and had tried several medical treatments, vanished! In fact, I have seen many people taking all kinds of medication who come off them completely by using this juice-only program. I could go on and on as I have thousands of stories from people who have done my one-week fresh juice program. Clearly I am not suggesting this is a “cure all” or even a “cure anything,” but I do know this: We should never underestimate the power of the body to heal itself when given the right nutrients and opportunity to do so.

      Toxicity and Deficiency

      The two biggest causes of all disease are “toxicity” and “deficiency.” This unique program removes the toxicity (junky foods and drinks) coming in and addresses any nutrient deficiency. However, for most people doing this program getting amazing health will simply come about as a side-effect of their real desired outcome—a flat stomach!

       Let’s Be Politically Correct …Or Maybe Not!

      When we cut through all the politically correct nonsense as to why most people ever go on a program of this nature, the hard truth is it comes down to two basic human desires:

      1 We want to look damn good.

      2 We want to feel damn good.

      That’s it!

      Yes, we can all say, “I’m doing this because I want to be healthy, I don’t want to die young, and I want to be a good role model for my kids”—all of which may very well be true. But the bottom line is that the vast majority of us jump on a program like this because we want to look sexy, feel vibrant and alive and, if we are being brutally honest, YES, damn it, we also want that flat stomach! Not only do we want it, almost crave it, but, as is the way of our super-fast 21st-century world, we want to look and feel amazing in the fastest possible time—in other words, RIGHT NOW! I know this is not the “done thing” to say and, yes, we all should aim for “steady weight loss,” but if we cut through all the bull, we all want amazing results on the slim-and-trim front and we want those results NOW!

      Quick-Fix Dangers … but Not on This Program

      The danger with the “I want to see my stomach muscles before tomorrow morning” type of approach to weight loss and looking good is that it usually involves a drastic unhealthy system that will, in the long run, cause the body’s metabolism to slow down so much that it will inevitably cause you to gain more weight when you eventually start eating normally again.

      In 1983, diet “guru” Geoffrey Cannon wrote a book titled Dieting Makes You Fat. This is based on the theory that when your body is starved of all food and nutrients it goes into famine mode. And when the body is in famine mode, guess what it needs to hang on to most of all for its source of energy? Yep—FAT! Not only that but he also stated that the more that people go on a strict “where’s my food gone” type of diet, the more their bodies will protect the stores of fat, thus making it more difficult to lose weight the next time. In 1986, a study carried out on a group of rats showed that by the time they had gone through their second diet, the weight loss was half what it had been the first time—and the weight was put back on three times as fast!

      This is why I’m very excited to bring you this program and why it’s been so, so successful and why it continues to be. Not only has it been carefully designed to nourish your body completely on a cellular level—meaning you will not be starving yourself—but I have also added the right psychology for success and a plan for the following weeks. This is to make sure you introduce the right foods gradually, so as not to shock your system, and I have also included a “guideline for life” plan that will allow your body to continue to lose weight (if required) and, more importantly, not put it back on.

       No Brainer

      This is where most “lose a few pounds” programs fall flat on their faces. They usually consist of a 7-, 14-, or 21-day super plan that is based on an unsound nutritional program, no mental preparation whatsoever (which I feel is the key above all else), and nowhere to go afterward. It tends to be a case of “You’ve done your seven days [or whatever], now go back to eating the same crap as you were before,” which makes very little sense. It is this approach that creates the whole diet merry-go-round.

      The problem is not so much that people start to eat normally again after a detox/slim/health program, but more the problem lies in what their idea of “normal” is!

      This is what bugs me about some dieticians and doctors. They group all “diets” together as one and say, “Once a person starts eating normally again after a ‘crash diet’ they will regain the weight they’ve lost—and much more on top.” But surely the problem arises with the use of the word “normally.” Wasn’t it their “normal” diet that made people who go on diets fat to start with? Surely that means that unless these people change their idea of what “normal” is they will always gain weight again—not because of the “diet” but because they go back to their “normal” amount and “normal” kind of food.

      I have received thousands of e-mails from people from all over the world who have not only lost the initial 7 lbs but, because the book and the program in it helped change their mind-set, have gone on to lose all of their excess weight because the program became a lifestyle for them. In other words, they managed to change what their idea of “normal” was. Because they read