Facing the Other Way: The Story of 4AD. Martin Aston

drew extravagant praise. At the time, vocalists Annie Lennox (Eurythmics) and Simon Le Bon (Duran Duran) voted it their favourite single of the year. Today, Antony Hegarty (Antony and the Johnsons) calls it, ‘the best recording of the Eighties’. The song was to make an indelible impression. ‘For years, I was spellbound by the Julee Cruise catalogue but I didn’t know why,’ says Hegarty. ‘It was so beautiful and yet so horribly cryptic; there seemed to be something terrible lurking beneath the breathy sheen. Years later, I understood when I discovered that Lynch had originally wanted to license “Song To The Siren”.’

      Irish singer Sinead O’Connor was just seventeen when her mother was killed in a car crash. ‘It was the record that got me through her death. In a country like Ireland where there was no such thing as therapy, self-expression or emotion, music was the only place you had to put anything. I played “Song To The Siren” nearly all day, every day, lying on the floor curled up in a ball, just bawling. I couldn’t understand the words much, but [Fraser’s] way of singing was the feeling I didn’t how to make. I still can’t move a muscle when I hear her sing it.’

      July 2012. Ivo is driving from his New Mexico home in Lamy towards Santa Fe to an appointment with a new therapist, with Emmett sitting pillion; his black Newfoundland-Chow mix is the most eager of Ivo’s three dogs to go along for the ride, and Ivo loves his company anyway. Clouded memories of former sessions, in the inevitably elusive pursuit of happiness and to understand the nature of depression, persist as he passes through the jagged, barren landscape, the sun playing shadow games on the mounds of burrograss, the rust-coloured earth framed 360 degrees by the mountains. So much beauty and light. But inside his head, sadness and darkness.

      On arrival, Ivo is pleasantly surprised when the therapist agrees Emmett can stay. ‘That’s the way to do therapy,’ Ivo reckons. ‘And Emmett loves our time together.’ But Ivo is not here to discuss Emmett, except in relation to how dogs have taught him to love unconditionally. ‘Something I have struggled to do with people,’ he says.

      The black dog at his feet during the session has a special significance for Ivo. Depression is often known as ‘the black dog’, as British politician Winston Churchill famously labelled it. In 1974, towards the end of his young life, the British folk singer Nick Drake wrote ‘Black-Eyed Dog’ about the same subject. ‘A black-eyed dog he called at my door/ A black-eyed dog he called for more/ A black-eyed dog he knew my name …’

      Andrew Solomon’s book The Noonday Demon: An Atlas of Depression summarised such depression: ‘You lose the ability to trust anyone, to be touched, to grieve. Eventually, you are simply absent from yourself.’

      ‘Try running a record company with two offices and over a dozen members of staff with countless artists looking to you for advice, guidance and financial support in that condition,’ says Ivo.

      Up in the high desert of New Mexico, 7,000 feet above sea level and 18 miles outside of the state capital Santa Fe, the community of Lamy is comfortably off the beaten track. It was once a vital railroad junction: the Burlington Northern Santa Fe (BNSF) line – colloquially known as the ‘Santa Fe’ – was to stop in Santa Fe but the surrounding hills meant that Lamy was a more practical destination. But few people disembark here now. The restaurant (in what was the plush El Ortiz hotel) and tiny museum are outnumbered by the rusting, abandoned rail carts, memories of a more prestigious past. Not many people live here either: the 2010 census gave a population count of 218.

      By nightfall, a hush descends; it’s the kind of place where you come to get away, or hide away, from it all. To give an idea of its isolation, America’s first atomic bomb was tested just two hours away. It’s a landscape on to which you can put your own impression, and also disappear into. ‘I’ve moved to where I feel my most comfortable,’ Ivo confesses. ‘But people just think I’m eccentric.’

      It’s here, on a ridge outside of Lamy, that Ivo built his house. On the roof, you can see 360 degrees to the surrounding mountains. To the left, the Manzanos; straight ahead towards Albuquerque, the Sandias; to the right above Los Alamos, the Jemez and the Sangre de Cristo ranges that host ski season. Trails lead through the rock and scrub, but generally only dog walkers follow them; the remoteness is both impressive and comforting. In his decidedly modernist house, which stands out among New Mexico’s predominantly pueblo architecture, Ivo lives with his three dogs, his art, his music and his privacy. It’s an idyll, a hideaway, a fortress, possibly even a prison. Sometimes the only sounds are the sighs, whines and occasional barks of his dogs. The sun bakes down for much of the year. The skies are huge, the silence deafening.

      Among the albums is a box set of This Mortal Coil recordings that Ivo recorded back in the day with a revolving cast of musicians, some close friends and others mere acquaintances. Some remain friends; others he hasn’t seen, talked or corresponded with for many years. No expense was spared in the mastering of this music or the packaging of the collectors CD format known as ‘Japanese paper sleeve’, though the high-end quality is more like stiff card, like it’s a book or a piece of art. These miniature reproductions of the original vinyl album artwork, only reproduced by specialist manufacturers in Japan, is the antithesis of the intangible digital MP3 that now defines music consumption. ‘I’m fascinated by the quality of what the Japanese do, and the obscurity of some of the releases they archive and document,’ Ivo says. ‘Record companies say that no one buys finished product anymore. So why not give them something of beauty?’

      Shelves and drawers in Ivo’s rooms contain thousands of these limited edition box sets, which he trades as a hobby, to turn a profit if he can, ordering early and then selling on once they have sold out. After a period of not even being able to listen to music, it has again become an obsession. The music industry, or rather 4AD’s place in it, used to be an obsession as well. Not anymore. Now it’s a foggy, jumbled-up memory of highs and lows, a black dog growling at the foot of his mind.

      Much contemporary music has a similar effect. Edgy, glitchy electronic music, the currency of the present technological age, ‘is just wrong for my brain,’ Ivo shrugs. He also admits he very rarely sees any live music anymore; too many people, too much fuss. The concept of the latest sound, the latest trend, the hyped-up sensation, leaves him cold. It has to be music that exists for its own sake. Music that can provide what he describes as ‘solace and sense’. For the most part, Ivo explains, ‘it doesn’t involve the intellect, but evokes an emotional response. It draws one away from analysis, from the brain constantly questioning.’

      This music often comes from his past, discovered in his youth or while he was building 4AD’s catalogue, when he experienced epiphanies, love affairs, drug trips, through a cassette demo or a live show, before there was even the awareness of a black dog or what it meant to run a business. Music from the worlds of American folk and country appear to provide the most solace and sense these days. But the uncanny world of progressive rock rooted in the Sixties and Seventies, fusing the techniques of classical and avant-garde music to play havoc with tempo, texture and access, has become a recent fascination. ‘Give me originality,’ he says. ‘Give me something challenging. I listen to music now and I’m always running an inventory in my head of what it reminds me of. I mean, if you’re going to copy, to mimic, without putting an ounce of yourself into it …’

      Ivo hasn’t recorded any of his own music since 1997, when he assembled a series of cover versions under the name The Hope Blister. ‘There have been a couple of times where I’ve talked about it,’ he admits. ‘I sent tapes out for people to consider, but I couldn’t go through with it. In any case, I haven’t had an original idea for years. In fact, I have no idea how I was ever that imaginative.’

      Yet despite his disappearance into the desert and retirement, Ivo’s opinion clearly still stands for something. Colleen Maloney, 4AD’s head of press through the Nineties and currently at fellow south London independent Domino, heard that Ivo had fallen for Diamond Mine, a collaborative album between Scottish vocalist King Creosote and British electronic specialist Jon Hopkins that Domino had released in 2011. Ivo’s name subsequently appeared on a press advertisement beside the quote: ‘the best vocal record of the last twenty years’.

      ‘It’s so full of atmosphere, so sharp and so sad,’ he