The Power of Creative Intelligence: 10 ways to tap into your creative genius. Tony Buzan

and organizational skills.

      Sadly millions of art students around the world try to live ‘up’ (it’s actually down!) to this ‘ideal’ vision of the artist. As a result they reject words, number, logic, order and structure, and create only passing images in their minds.

      left/right brain thinking in the 21^st century

      As the Century of the Brain begins, we now realize that the creative brain is the whole brain. Furthermore, we realize that our earlier acknowledgement of our labelling mistakes has led us to an awareness that our creative potential is even greater than we had thought.

      A simple question and comparison will make this clear.

      If we have been using only half of the skills of the brain, at what percentage efficiency have we been operating?

      The immediate answer would appear to be 50 per cent. This indicates that we have been making ourselves into half-wits! However, even this is an overestimation, as a simple example makes clear.

      If I said to you that I wanted to measure your efficiency at running, and in Trial 1 I allowed you to use 100 per cent of your body, including arms and legs. Imagine how you would do if I videoed your running style and then examined it for mechanical efficiency. Most of us would score pretty highly.

      Imagine now that in Trial 2 I allowed you only 50 per cent of your operating potential, and tied your right hand and foot together, behind your back. How would you do? You’d be flat on your face within a couple of seconds! Efficiency? Less than zero.

      Why? Because the parts of your body are made to work together, and in so doing each part multiplies a thousand-fold the efficiency of the other.

      It is the same with your brain. When you use only one side of your cortical skills, your creativity is nothing in comparison to what it can be. When you use both sides, your creative potential becomes infinite.

      In the Creativity Workout that follows, and in the remaining chapters, I will explore methods of unleashing that infinite creative potential.

      creativity workout

       1. Use the Whole-brain Skills Set to Examine your Life

      Check how many of your left-brain skills you normally use and nurture. Next do the same with your right-brain skills. Pay attention to any of those right or left-brain areas that you are neglecting and begin to exercise and strengthen them right away.

       2. Education

      If you have children, apply whole-brain thinking to their entire education, including school, social and home-life education. Try to help your children achieve a balanced education, in order that they may lead far more creative and fulfilled lives.

      Not only that – apply the same principles to your own ongoing, life-long learning, so that you may lead a more creative and fulfilled life too.

       3. Take Breaks

      Surprisingly, whole-brain thinking demands that if you are going to be fully and truly creative, you must take regular breaks.

      Think about it: where are you when you come up with those bursts of imagination, those solutions to problems, those great fantasies and daydreams? Most people’s answers include some or all of the following:

       in the bath

       in the shower

       walking in the country

       before going to sleep

       while asleep

       upon waking up

       while listening to music

       on a long-distance drive

       while out running

       while swimming

       lying on the beach

       when ‘idly’ doodling

      In what state are your body and mind at such times? Relaxed, and often alone.

      It is in these rest-periods that the two sides of your brain are able to converse and communicate with each other, and when the vast wellspring of your creativity is allowed to express itself.

      If you don’t decide consciously to take these breaks, your brain will decide for you. Many ‘hard working’ (but not ‘smart working’) people report that, as the years go on, they become more stressed and their concentration begins to wander. This is actually a good thing, for it is their right brains insisting that a little bit of imagination and fantasy should be allowed in to balance an unbalanced state.

      If you are in this situation and you continue to persist in pushing your left-brain-dominant lifestyle, your brain will make you take other kinds of breaks, ranging from losses of concentration, to mini-breakdowns in which you become unreasonably irascible, to full blown blow-outs where the only cure is … rest and relaxation!

      Do it consciously. Give your brain and yourself a break. Your Creative Intelligence will love you for it.

       4. Go for Long Walks or Rambles

      The Romans had a special phrase, solvitas perambulum, which can be roughly translated as ‘solve it while you walk’. What they had realized, although obviously not in left/right-brain terms, was that if you take your brain for a walk, especially outside in the country, the steady rhythm of your limbs’ movement, the regular rhythm of your heart pumping more strongly, doses of oxygen-filled blood flowing into your brain, and the feast that your eyes, ears and other senses have while you walk, all contribute to creative thinking and problem solving.

      If you have a creative task or problem upon which you are working, ‘Walk it Out’ and you’ll ‘Work it Out’!

       5. Be Creative in your Everyday Life

      Using a pen and paper, list those areas in your everyday life that you think are creative, and those that you think are not creative. When you have finished, read on.

      The ideal answer to the above exercise is that all aspects of your daily life are intrinsically creative, and that all of them can be enhanced by applying more of the full range of your left and right-brain skills. Consider the following everyday activities; they are all dependent upon Creativity:

       cooking

       decorating

       D.I.Y. and home improvements

       photography

       gardening

       route finding and map reading

       carpentry

       flower arranging

       budgeting for special events/expenses

       relationships

       gift wrapping

       letter and message writing

       setting a table

       arranging house plants

       looking after and training pets

       planning holidays and special events

       planning meetings

       playing football, or any other sport

      Each