Getting to Yes with Yourself: And Other Worthy Opponents. William Ury

Читать онлайн.
Название Getting to Yes with Yourself: And Other Worthy Opponents
Автор произведения William Ury
Жанр Зарубежная деловая литература
Серия
Издательство Зарубежная деловая литература
Год выпуска 0
isbn 9780008106065



Скачать книгу

in a bitter civil war that had been going on in the jungles of Sumatra for twenty-five years. In a meeting with the leaders of the rebel movement, I asked them what they really wanted. “I know your position in this conflict. You want independence,” I clarified. “But tell me more about what your interests are. Why do you want independence?” I still remember the uncomfortable silence that ensued as they struggled to answer this fundamental question.

      Were they fighting chiefly for political reasons such as self-rule? Or economic reasons such as control over their natural resources? Or security reasons such as being able to defend themselves against a physical threat? Or cultural reasons such as the right to education in their own language? If they were fighting for more than one reason, what was their order of priority? The truth, as it emerged, was that, while they were crystal clear about their position— independence—they were not as clear about the deeper motivations behind their fight for independence. Thousands had died in the struggle, but their leaders had not systematically articulated the underlying “why.”

      In my negotiation experience, I find that people usually know their position: “I want a 15 percent raise in salary.” Often, however, they haven’t thought deeply about their interests—their underlying needs, desires, concerns, fears, and aspirations: Do they want a raise because they are interested in recognition, or in fairness, or in career development, or in the satisfaction of some material need, or in a combination of these?

      In negotiation, the magic question to uncover your true interests and needs is: “Why?” “Why do I want this?” One valuable practice is to keep asking yourself why—as many times as necessary—until you get down to your bedrock need. The deeper you go in uncovering your underlying needs and interests, the more likely you are to invent creative options that can satisfy your interests. In the case of the raise, for example, if your interest is in recognition, then even if budgetary constraints prevent your boss from giving you as high a raise as you had hoped, you might still be able to meet your interest by obtaining a new title or a prestigious assignment. Uncovering interests opens up new possibilities that you might not have thought of before.

      In the case of the civil war, my colleagues and I delved deeply behind the rebels’ position of independence and into their underlying interests. Using a flipchart, I started writing down their answers to the why question: self-rule, control over their economic resources, preservation of their culture and language, and so on. The next question I asked was: “What strategy will best serve these interests?” Would it be to continue to wage war? The rebel commanders readily acknowledged that, because the government army was strong, the war could not be won even in ten years. Or would the best strategy be to form a political party and run for office?

      It took some years for the rebel movement to debate and eventually choose the second political route. When they did, they negotiated a peace agreement with the government that gave them self-rule, control over their resources, and cultural rights. When the provincial elections were held, rebel commanders became the governor and vice-governor. While they did not obtain independence, they nonetheless advanced their strategic interests. That is the power of uncovering and focusing on your true interests.

      The deeper we go in probing for our own underlying needs, the more universal those needs tend to become:

      “Why do you want the raise?”

      “To have more money.”

      “Why do you want more money?”

      “So I can get married.”

      “Why do you want to get married?”

      “Because it will bring me love.”

      “Why do you want to be loved?”

      “To be happy, of course.”

      The bedrock desire then, is a universal one: to be loved and happy. This may seem utterly obvious, but uncovering this universal desire can actually open up a new line of internal inquiry. If you don’t get the raise at the level you want, can you still be happy? Does your happiness depend on the raise—or even on the marriage—or does it come from you, from inside? It is not an idle question. To the extent that you can find a way to experience love and happiness from the inside, you will be more likely to find love and happiness if you get married or if you don’t, if you get the raise or if you don’t.

      Among our basic psychological needs, two universal ones stand out in particular. One is protection, or safety, which promises the absence of pain. Another is connection, or love, which promises the presence of pleasure. How can we protect and connect? Since life is, by nature, insecure and since love often feels insufficient, it is not always easy for us to meet these needs fully. But we can begin the process.

      From Self-Judgment to Self-Understanding

      As straightforward and natural as it sounds, it is often not that easy to put yourself in your own shoes—to see yourself from the balcony, to listen to yourself with empathy, and to uncover your underlying needs. The journey from self-judgment to self-understanding takes hard and continual work.

      To return to the earlier example I gave of my client Abilio Diniz, even once he had uncovered his deepest need—freedom—he encountered many internal difficulties in his way. Shortly after our conversation, Abilio gave a major and lengthy magazine interview in which he emphasized that he was moving beyond the battle with his former business partner in order to live his life. In the introduction to the article, however, the interviewer noted that, in the course of the conversation, Abilio mentioned his adversary by his full name thirty-eight times, hardly an indication of moving ahead. The following week, Abilio was in a board meeting of his organization and, despite his expressed intention to keep his cool, felt provoked and repeatedly called his opponents cowards. However much he tried, he found it hard to stay on the balcony.

      When I next spoke with Abilio, who was becoming a friend in the process of our work together, he told me: “The truth is that I am still furious. What can I do? I don’t know what I really want. Sometimes it is to finish the dispute and sometimes it is to carry on the fight. I may have no choice anyway but to continue to fight. Maybe I should just enjoy it.”

      The process of getting to yes with yourself can often be difficult just as it was for Abilio. In the problematic situations we face at work, at home, or in the larger world, it is common to be torn and undecided and it is easy to continue to react. That is why the patient and courageous practice of putting yourself in your shoes is so vital. Abilio persisted. He had long intimate talks about his dilemma with his wife and family. He went every week to see a therapist to uncover his darkest feelings. He talked with me. He wrestled with his temper; and with dedication and discipline, he learned to spend more time on the balcony. By understanding and accepting himself just as he was, he became his own ally rather than his own worst opponent.

      However challenging it was for Abilio to engage in this psychological work of figuring out what he really wanted and then reaching an inner agreement with himself, in the end the rewards were immensely greater: he received his life back. Even before we approached his opponent at the negotiation table, Abilio took concrete actions to pursue his freedom. He became chair of the board of another major company, he found a new office outside of the company headquarters, he went on a prolonged holiday with his family, and he began to explore a new business deal. In other words, he said yes to his needs. This yes to himself opened up the possibility of approaching his adversary for a genuine negotiation, one in which neither side would lose. And that made all the difference, as we’ll see later in the book.

      As this story suggests, putting yourself in your shoes helps you become your friend rather than your opponent when it comes to negotiating with others. It helps you not only to understand yourself, but to accept yourself just as you are. If self-judgment is a no to self, self-acceptance is a yes to self, perhaps the greatest gift we can give ourselves. Some might worry that accepting themselves as they are will diminish the motivation to make positive changes, but I have found that the exact opposite is usually true. Acceptance can create the sense of safety within which we can