Contemporary Sociological Theory. Группа авторов

as “natural rituals” that build up mutual focus and emotional entrainment without formally stereotyped procedures; and to those that are initiated by a commonly recognized apparatus of ceremonial procedures as “formal rituals.” From the point of view of what makes an interaction ritual work, the core ingredients, processes, and outcomes are the same. Both natural ritual and formal rituals can generate symbols and feelings of membership, and both can reach high degrees of intensity. Beyond this commonality, not all symbolic memberships are of the same kind, and the details of how rituals are put together will affect the kind of membership categories that result. As we shall see, rituals initiated by formal procedures have a stronger effect on broadcasting and affirming a rigid sense of group boundaries than do rituals that begin spontaneously by a naturally occurring focus of attention and shared emotion. The latter give a more fluid sense of membership, unless they become crystallized and prolonged in symbols, which thereby tend to make subsequent IRs more formal. […]

       Failed rituals, empty rituals, forced rituals

      Not all rituals are successful. Some fail dismally, even painfully; some mercifully fade away. Some are rebelled against as empty formalities, undergone under duress, gleefully discarded when possible. These variations are useful for refining our theory, and for testing the conditions that make rituals operate. Unsuccessful rituals are important substantively as well, for if every social encounter of everyday life from the most minor up to the major public gatherings is to be put before the scale and weighed against the standard of ritual intensity, we would not expect ritual intensity to be the same everywhere. Since I am going to argue that life is structured around the contrast between successful, socially magnetic ritual situations with their high degree of emotion, motivation, and symbolic charge, and situations of lesser ritualism, it is necessary to sharpen our eyes as to what makes the difference between rituals that are strong and those that are weak. Individuals are attracted to the most intense ritual charges they can get, indifferent to lesser rituals, and repelled by others; we see best what is doing the attracting if we look at what is causing the indifference and the repulsion.

      Failed rituals are easiest to see in the case of formal rituals, since there is a public announcement and widespread understanding that a ritual is being attempted. Then we shall cast a glance at natural rituals that fail: political or other gatherings that don’t click, demonstrations that don’t come off; and at the little Goffmanian rituals of everyday life that don’t work.

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      In this respect, natural rituals fail for much the same reasons that formal rituals can be empty: the political crowd that mills around aimlessly, its members’ attention distracted to things happening outside the person making the speech or away from the enemy symbol to be confronted – individuals and little subgroups drifting away until those who are left are caught up in a deflationary emotion like rats leaving a sinking ship; the party that remains mired in little knots of perfunctory conversations and never builds up a collective effervescence. Here the missing ingredients are both a lack of shared attention – since duos are too fragmented from the larger group – and lack of a shared initial emotion that can be built up and transformed into a sense of collective participation. Low-intensity, perfunctory, or halting conversations exist in abundance, and in obvious contrast to those conversations that are engrossing. Although our normal form of attribution is to regard the conversations as indicators of the personalities one is encountering, these are situational outcomes that can be explained, as we shall later see in more detail, by the differing matchups of stocks of significant symbols to talk about, and by the level of synergy among the emotional energies of the parties to the conversational situation.

      A nice contrast of successful and unsuccessful interaction rituals may be seen in the variety of New Year celebrations: some have a peak moment of genuine enthusiasm at the stroke of midnight (in this respect these celebrations are a mixture of traditional forms and natural, unscripted interactions) – while others consist in flat and prefunctory greetings for the new year. What makes the difference? My observation is that New Year celebrations that work are ones in which, in the hour or two before midnight, people in an assembled crowd start making noise – with the usual whistles, rattles, perhaps firecrackers – but above all making noises at each other, in their direction, better yet, in their face. This leads to entrainment; people start making noises and throwing streamers at each other, often breaking down barriers of acquaintanceship by drawing strangers into interaction. Notice that this interaction has no cognitive content; it is very much like small children running around and making noises at each other. In the context of the New Year celebration, this intruding noisily into someone else’s personal space, sometimes even bodily in the mild and playful form of throwing streamers or confetti at them, is taken as friendly and not hostile or deviant. This mutual entrainment in noise-making builds up to a crescendo of noise as everyone is focused on counting down the seconds to midnight; when the anticipated focal point is reached, there is a burst of solidarity gestures, people hugging and kissing each other, even strangers. Compare the more staid New Year party: Individuals continue in normal conversations, saying intelligible things. This keeps them in distinctive little pockets of shared mentality, cutting them off from a larger intersubjectivity that might encompass the whole group. Interactions have not been reduced to the lowest common denominator, as in the mutual noise-making ties; shared emotion does not build up; and the climax of the stroke of midnight is given only perfunctory acknowledgment, immediately after which many participants say they are tired and want to go home. Successful rituals are exhilarating failed rituals are energy draining.

       Is bodily presence necessary?

      Ritual is essentially a bodily process. Human bodies moving into the same place starts off the ritual process. There is a buzz, an excitement, or at least a wariness when human bodies are near each other. Goffman (1981, 103) noted that even “when nothing eventful is occurring, sons in each other’s presence are still nonetheless tracking one another and acting so as to make themselves trackable.” From the point of view of evolutionary theory, humans as animals have evolved with nervous systems that pay attention to each other: there is always the possibility of fighting, or spreading an alarm; or, on the positive side, possible sexual contact and more generally sociable gestures. On the whole, the latter kind of evolved orientation toward positive interactions appears more central, since it helps explain why human bodies are so sensitive to each other, and so readily caught up in the shared attention and emotional entrainment that generates interaction rituals.

      Yet isn’t it possible to carry out a ritual without bodily presence? In modern times we have long-distance communications: by telephone, by video representations such as television, by computer screen. Is it not possible to generate mutual focus and emotional entraiment through these media of communication? In principle, these are empirical matters that can be studied experimentally: we could compare the amount of shared attention and emotion generated by these various interactional media, and their outcomes in level of solidarity, respect for symbolism, and individual EE. In lieu of systematic evidence, I suggest the following patterns.

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      Two further observations confirm the preference for bodily participation within an assembled group. After a particularly exciting or uplifting moment of vicarious participation, one wants to seek out someone else to tell about it. Thus, if one had been alone watching a game, a political election, or other engrossing public event, one wants to find someone else to share one’s excitement with. If the excitement is strong enough, it isn’t sufficient merely to tell the news, even in a loud, enthusiastic, repetitive voice. At peak moments of victory, or suspense followed by dramatic success, the excited viewer reaches out to touch, hug, or kiss someone. IR theory suggests testable details: the IR payoff should be highest in talking excitedly with someone who is also excited by the event; whereas viewers’ own enthusiasm for their experienced drama ebbs away proportionately if the person they try to convey it to is less enthusiastic, passive, or remains uninvolved.

      The same pattern is visible in sports celebrations and in other victory celebrations, as depicted in the famous photos of kissing and hugging on the street at the announcement of victory in World War II. Sports victory celebrations are events of predictable intensity,