MREADZ.COM - много разных книг на любой вкус
Скачивание или чтение онлайн электронных книг.Inside the Patent Factory
The book is a coaching guide for anyone interested in intellectual property and those wanting to embark on or develop patent creation. It draws on the authors’ extensive experience and insights from change projects, management and leadership at Nokia. The book guides the reader through each stage of setting up a successful unit, inviting active involvement by asking vital questions about their needs and aims. Focusing on key issues and themes involved, it provides examples, diagrams and models to illustrate how they can be out in to practice. Critical chapters include the core activities of patent creation, possible organisational models, costs, quality and the comparison of external and internal allocation of tasks. Discussion concentrates on how to such define roles and responsibilities and the management techniques of external resources. The book encourages the reader to challenge their current organisational structure and strategy by introducing various methods and tactics that can be deployed when considering patent creation, then offering advice into the pros and cons of techniques and how such methods can be assessed. The book highlights how knowledge and innovation can be utilised and protected, which due to the increased importance of intellectual property rights, especially the use of patents, is essential for every business.
Forbes Best Business Mistakes
Today's top business leaders reveal how to make even the biggest mistakes work for you Forbes Best Business Mistakes reveals practical lessons from some of today's most successful business leaders to show you how to turn a bad business situation into a success. Based on exclusive sit-down interviews with some of today's most successful men and women, author Bob Sellers shares their stories to provide valuable insights and lessons that can help you can learn from their mistakes. Those profiled in Forbes Best Business Mistakes include the likes of Wall Street guru Peter Lynch, larger-than-life media personalities Jim Cramer and Suze Orman, legendary CEO Jack Welch, and newcomer Jason Kilar, CEO of Hulu, who is poised to change the movie and TV industry landscape as we know it forever. Other names include PIMCO's Bill Gross and Mohamed El-Erian and Home Depot Founder Arthur Blank. Reveal how top business and financial leaders turned their biggest mistakes into success stories Based on exclusive interviews with some of today's most successful professionals, from Jason Kilar of Hulu to Suze Orman Contains practical lessons on how you can turn a bad business situation around As Malcolm Forbes put it, «Failure is success if we learn from it.» Forbes Best Business Mistakes shares the missteps of others so you can learn from them, be inspired by them, and succeed where you may not have seen opportunity before.
Art and Its Publics
Bringing together essays by museum professionals and academics from both sides of the Atlantic, Art and its Publics tackles current issues confronting the museum community and seeks to further the debate between theory and practice around the most pressing of contemporary concerns. Brings together essays that focus on the interface between the art object, its site of display, and the viewing public. Tackles issues confronting the museum community and seeks to further the debate between theory and practice. Presents a cross-section of contemporary concerns with contributions from museum professionals as well as academics. Part of the New Interventions in Art History series, published in conjunction with the Association of Art Historians.
Psychoanalysis and the Image
Psychoanalysis and the Image brings together an influential team of international scholars who demonstrate innovative ways to apply psychoanalytical resources in the study of international modern art and visual representation. Examines psychoanalytic concepts, values, debates and controversies that have been hallmarks of visual representation in the modern and contemporary periods Covers topics including melancholia, sex, and pathology to the body, and parent-child relations Advances theoretical debates in art history while offering substantive analyses of significant bodies of twentieth century art Edited by internationally renowned art historian Griselda Pollock.
Heathrow's Terminal 5
This book reveals the inside track on the making of Terminal 5: the courage, the ground-breaking management thinking and the many lessons learnt from the leaders, the client and integrated supply chain teams, – involving over 50,000 people from 20,000 companies – which led to the successful delivery of this mega project on time, on budget, and safely. Love or hate Heathrow we can’t ignore it! An economic power house for the UK, 155,000 earn their living from it and 68 million of us pass through it each year. Two decades of the planning, design, construction and opening of Terminal 5 has resulted in a gateway that Heathrow can be proud of. Faced with the risk of opening a year late, being a billion overspent, since Sir John Egan in the early 1990s, BAA, stakeholders and supplier partners have been grappling with Terminal 5`s challenges. The result? £4.3 billion of design and construction delivered on time, to budget and safely is to be commended given the industry statistics but the acid test will now be the quality of the 30 million passengers experience and the operating costs that have been left to stand the test of time. Sharon Doherty is HR and organisational effectiveness director for Heathrow airport and Terminal 5. Sharon has previously worked in consultancy, financial services and retail. Her specialism is people and change. 2002 to the end 2007 she was accountable for the approach to people management and organisational change on Terminal 5.
Urban Design and People
This introduction to the field of urban design offers a comprehensive survey of the processes necessary to implement urban design work, explaining the vocabulary, the rules, the tools, the structures, and the resources in clear and accessible style. Providing a comprehensive framework for understanding urban design principles and strategies, the author argues that urban design is both a process and a collaboration in which the different forces involved are knit together. Moving from the regional scale down to the scale of places, the book examines the goals and strategies of the urban designer from the viewpoints of the private sector, public sector, and community. The text is illustrated throughout with photographs and drawings that make theory and practice relevant and alive.
Retrofitting Suburbia, Updated Edition
Updated with a new Introduction by the authors and a foreword by Richard Florida, this book is a comprehensive guide book for urban designers, planners, architects, developers, environmentalists, and community leaders that illustrates how existing suburban developments can be redesigned into more urban and more sustainable places. While there has been considerable attention by practitioners and academics to development in urban cores and new neighborhoods on the periphery of cities, there has been little attention to the redesign and redevelopment of existing suburbs. The authors, both architects and noted experts on the subject, show how development in existing suburbs can absorb new growth and evolve in relation to changed demographic, technological, and economic conditions. Retrofitting Suburbia was named winner in the Architecture & Urban Planning category of the 2009 American Publishers Awards for Professional and Scholarly Excellence (The PROSE Awards) awarded by The Professional and Scholarly Publishing (PSP) Division of the Association of American Publishers
Turning a Town Around
Today’s trend towards the renewal of cities, sociable places, higher standards of architecture and sustainable city centre living is the business of urban design. In Britain, effective urban design is now at the forefront of government policy. However, even when the goals are clear, how do you make a start? If you are a planner, an elected councillor, or a developer what do you have to do on a day-to-day basis? In particular, how do you handle design within the planning process and ensure it is connected to other aspects of policy? How do you maintain this good practice as a matter of course? Tony Hall offers solutions not through idealised prescriptions but by setting out practical action based on what has been achieved on the ground. Uniquely amongst texts on this subject, the book draws upon his combination of both professional and political experience. This accessible and highly illustrated book shows how to: focus the organisation on design incorporate design principles into policy make design briefing effective prepare for successful negotiation
Landscape Architectural Graphic Standards
The new student edition of the definitive reference on landscape architecture Landscape Architectural Graphic Standards, Student Edition is a condensed treatment of the authoritative Landscape Architectural Graphic Standards, Professional Edition. Designed to give students the critical information they require, this is an essential reference for anyone studying landscape architecture and design. Formatted to meet the serious student's needs, the content in this Student Edition reflects topics covered in accredited landscape architectural programs, making it an excellent choice for a required text in landscape architecture, landscape design, horticulture, architecture, and planning and urban design programs. Students will gain an understanding of all the critical material they need for the core classes required by all curriculums, including: * Construction documentation * Site planning * Professional practice * Site grading and earthwork * Construction principles * Water supply and management * Pavement and structures in the landscape * Parks and recreational spaces * Soils, asphalt, concrete, masonry, metals, wood, and recreational surfaces * Evaluating the environmental and human health impacts of materials Like Landscape Architectural Graphic Standards, this Student Edition provides essential specification and detailing information on the fundamentals of landscape architecture, including sustainable design principles, planting (including green roofs), stormwater management, and wetlands constuction and evaluation. In addition, expert advice guides readers through important considerations such as material life cycle analysis, environmental impacts, site security, hazard control, environmental restoration and remediation, and accessibility. Visit the Companion web site: wiley.com/go/landscapearchitecturalgraphicstandards
Classic Golf Hole Design
Golf course construction continues to burgeon in the United States, Asia, and around the world. This book meets the needs of practicing landscape architects and other practicing professionals involved in the design or re-design of golf courses. Each classic hole is described in terms relevant to the designer including its basic design, its maintenance, and its impact on the golfer's game. Three samples accompany each classic hole illustrating varying replications and how those replications were appropriated for the new course. Graves and Cornish are two of the most famous and respected golf course architects in the United States, who have designed or remodeled a combined 1,000+ courses, taught more than 60 seminars on golf course design, and are both past presidents of the American Society of Golf Course Architects.