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Скачивание или чтение онлайн электронных книг.An Advertiser's Guide to Better Radio Advertising
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury?s, British Airways, Carphone Warehouse, BT and the British Government.
Maximizing Corporate Value through Mergers and Acquisitions
Solid guidance for selecting the correct strategic basis for mergers and acquisitions Examining how M&A fits in corporate growth strategies, Maximizing Corporate Value through Mergers and Acquisitions covers the various strategic reasons for companies entering mergers and acquisitions (M&A), with a look at those that are based on sound strategy, and those that are not. Helps companies decide whether M&As should be used for growth and increased corporate value Explores why M&A deals often fail to deliver what their proponents have represented they would Explains which types of M&A work best and which to avoid With insider guidance on what boards of directors should be aware of when evaluating proposed deals, Maximizing Corporate Value through Mergers and Acquisitions provides a sound foundation for understanding the risks involved in any mergers and acquisitions deal, before it's too late.
Intellectual Property Assets in Mergers and Acquisitions
An up-to-date and in-depth examination of intellectual property issues in mergers and acquisitions In mergers and acquisitions, intellectual property assets can be especially difficult to accurately value, most notably in rapidly evolving high-tech industries. Understanding the factors that create value in intellectual property assets, and the part such assets play in both domestic and international mergers, is vitally important to anyone involved in the merger and acquisition process. This book provides an overview of the intellectual property landscape in mergers and acquisitions and thoroughly covers important topics from financial and accounting concerns to due diligence and transfer issues. Bringing together some of the leading economists, valuation experts, lawyers, and accountants in the area of intellectual property, this helpful guide acts as an advisor to business professionals and their counsel who need answers for intellectual property questions. The valuation methods presented here are simple and don't require a background in finance. Whether you're a manager or executive, an accountant or an appraiser, Intellectual Property Assets in Mergers and Acquisitions offers all the expert help you need to better understand the issues and the risks in intellectual property assets in mergers and acquisitions.
From Additive Manufacturing to 3D/4D Printing
With a turnover of some 5-15 billion € / year, the additive manufacturing has industrial niches bearers thanks to processes and materials more and more optimized. While some niches still exist on the application of additive techniques in traditional fields (from jewelery to food for example), several trends emerge, using new concepts: collective production, realization of objects at once (without addition Of material), micro-fluidic, 4D printing exploiting programmable materials and materials, bio-printing, etc. There are both opportunities for new markets, promises not envisaged less than 10 years ago, but difficulties in reaching them.
Materials and Skills for Historic Building Conservation
This book is the third in a series of volumes that combine conservation philosophy in the built environment with knowledge of traditional materials, and structural and constructional conservation techniques and technology: Understanding Historic Building Conservation Structures & Construction in Historic Building Conservation Materials & Skills for Historic Building Conservation The series aims to introduce each aspect of conservation and to provide concise, basic and up-to-date knowledge for architects, surveyors and engineers as well as for commissioning client bodies, managers and advisors. In each book, Michael Forsyth draws together chapters by leading architects, structural engineers and related professionals to reflect the interdisciplinary nature of conservation work. The books are structured to be of direct practical application, taking the reader through the process of historic building conservation and emphasising throughout the integrative teamwork involved. The present volume – Materials & Skills for Historic Building Conservation – describes the characteristics and process of decay of traditional materials which inform the selection of appropriate repair techniques. It provides essential information on the properties of the principal traditional external building materials. Their availability, sourcing and environmental impact is covered, as well as the causes of erosion and decay, and the skills required for their application on conservation projects. It covers the main most commonly used materials and conservation techniques including stone, brickwork, lime products, concrete, iron and steel, timber, wattle and daub, and glass, Thirteen chapters written by the experts present today's key issues in materials and skills for historic building conservation: Gus Astley, Patrick Baty, Charley Brentnall, Michael Bussell, Michael Forsyth, Tony Graham, Chris Harris, David McLaughlin, Brian Ridout, Mike Stock, Geoff Wallis, Ian Williams, Rory Young
Study Guide for The Codes Guidebook for Interiors
The comprehensive study guide for understanding interior codes This revised and updated seventh edition of the Study Guide for the Codes Guidebook for Interiors is an essential companion to The Codes Guidebook for Interiors, the industry's reference of choice, with complete coverage of the major codes and standards that apply to interior projects. This Study Guide includes term lists, practice questions, practical application exercises, code tables, checklists, and a book companion site featuring interactive checklists, helping designers and architects check their knowledge and comprehension from reading The Codes Guidebook for Interior chapters and prepare for the NCIDQ and ARE exams. Since The Codes Guidebook for Interiors text covers the latest requirements, standards, terminology, and federal regulations, including the 2015 ICC, the current ADA standards, and ICC/ANSI requirements as well as information on green construction, this companion study guide is a comprehensive measure of designers understanding and application of codes for interior projects. It can help design students learn and practitioners keep their skills up to date. Because it is vital that designers and architects have an up-to-date working knowledge of the various codes involved with building interiors, whether during renovation or new construction, the study guide offers them an opportunity to: Check their knowledge of the key terms of the industry Test their working knowledge of codes using the practice questions and problem scenarios Utilize the code tables during the design process Employ the numerous checklists on proposed and real life projects to ensure complete compliance The revised Study Guide is a useful companion to The Codes Guidebook for Interiors, the essential reference for all interior professionals. Check your understanding of the individual chapters as exam prep or even just as a self-test. For the designer, architect, or student, the Study Guide for The Codes Guidebook for Interiors is a must-have resource.
Structures and Construction in Historic Building Conservation
This book is the second in a series of volumes that combine conservation philosophy in the built environment with knowledge of traditional materials, and structural and constructional conservation techniques and technology: Understanding Historic Building Conservation Structures & Construction in Historic Building Conservation Materials & Skills for Historic Building Conservation The series aims to introduce each aspect of conservation and to provide concise, basic and up-to-date knowledge for architects, surveyors and engineers as well as for commissioning client bodies, managers and advisors. In each book, Michael Forsyth draws together chapters by leading architects, structural engineers and related professionals to reflect the interdisciplinary nature of conservation work. The books are structured to be of direct practical application, taking the reader through the process of historic building conservation and emphasising throughout the integrative teamwork involved. This present volume – Structures & Construction in Historic Building Conservation – traces the history of structures in various materials and contains guidance on the survey, assessment and diagnosis of structures and the integration of building code requirements within the historic fabric. It discusses conservation engineering philosophy, exposes the conflict between building codes and conservation legislation, and offers solutions. Leading-edge, on-site metric survey techniques are described and a range of structural advice is given, including methods of repair in relation to philosophical principles. Causes of induced movement in historic buildings are explained, together with basic soil mechanics and the assessment and diagnosis of structural failure. Chapters also cover the conservation of different types of construction: masonry, iron and steel, and concrete and reinforced concrete. Fourteen chapters written by the experts present today's key issues in structures and construction for historic building conservation: Bill Blake, Michael Bussell, David Cook, Dina F. D'Ayala, Steve Emery, Michael Forsyth, Ian Hume, Peter Norris
Contractual Correspondence for Architects and Project Managers
This book provides over 160 model letters, with commentary for use with all the main JCT 2005 building contracts. It concentrates on problems which can arise during a project, and draws on the author’s extensive experience as a contracts consultant. It is a companion to the author’s Standard Letters in Architectural Practice which covers more routine matters. The revised Fourth Edition takes account of: the 2005 editions of the JCT Standard Building Contract, the Intermediate Building Contract and the Minor Works Building Contract, both with their contractor’s design versions, ICD and MWD the 2004 updates of the Standard Form of Agreement for the Appointment of an Architect changes to case law since the last edition was published in 1996 It will be an invaluable guide for architects, building surveyors and project managers.
Scenarios for Risk Management and Global Investment Strategies
This book discusses scenarios for risk management and developing global investment strategies. What are the chances that various future events will occur over time and how should these events and probable occurrence influence investment decisions? Assessing all possible outcomes is fundamental to risk management, financial engineering and investment and hedge fund strategies. A careful consideration of future scenarios will lead to better investment decisions and avoid financial disasters. The book presents tools and case studies around the world for analyzing a wide variety of investment strategies, building scenarios to optimize returns.
Managing the Training Function For Bottom Line Results
This book presents time saving strategies, tactics, and a host of job aids to get the best result from the corporate learning function. It will serve both as a must-have reference tool and as a practical survival guide for workplace learning professionals who face unique challenges in accomplishing their responsibilities. Several strategies and tactics are offered to organize the roles and responsibilities of the training function. There's authoritative advice, too, for managing the function including staff management, communicating expectations, setting the learning agenda, coaching subject matter experts, hiring consultants and vendors, managing content, working with learning portals, setting up and managing a learning resource center, marketing and building internal support for training, and integrating learning into the business.