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Ultimate Guide to Email Marketing for Business

Susan Gunelius

Send Better Email. Build a Better Business. With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes—not to mention in a sea of spam, which accounts for 67 percent of those emails. Marketing and strategic branding expert Susan Gunelius gives you the tools you need to grow your list of email subscribers, keep them engaged, and turn them into lifelong customers. By focusing on building a strong foundation first, you'll learn how to develop a comprehensive email marketing program designed to evolve with your business. Then, Gunelius shows you how to convert subscribers into buying customers and vocal brand advocates with the techniques that marketing professionals use to build their businesses and increase their revenue using email. You'll learn how to: Use free content to encourage people to subscribe to your email list Develop conversion funnels that drive people to buy from you or sign up for your webinars Save time and keep subscribers engaged with your brand with email automation Boost conversions with list segmentation techniques designed to get the right message to the right people at the right time Test your messages and analyze your performance using key metrics to improve your results Win back customers with automation and personalization strategies designed to build a one-on-one relationship with your audience Understand the laws and deliverability rules you must follow and tools to help you along the way

Breakthrough

Scott Duffy

Scott Duffy is a speaker and business coach dedicated to teaching others how to build a competitive business that's lean and can pivot as new challenges arise. Duffy is a National Evangelist for GoDaddy where he creates courses and programs to teach entrepreneurs how to build a successful startup Duffy is a Brand Evangelist for Microsoft and has ongoing partnerships with the company that gives him access to 5M small business emails Duffy is a speaker for Daymond John's The Shark Group focusing on innovation and small business growth Duffy is the co-host of «Business & Burgers», a show dedicated to the best burger in America with a side of great business advice. http://businessandburgers.com/ The show has been whitelisted on YouTube as a television show The show is also a podcast on iTunes, Google Play, and Stitcher

Ultimate Guide to YouTube for Business

Jason R. Rich

From video production to promotion, the experts of Entrepreneur Media and writer Jason R. Rich detail how to use the power of YouTube to promote business brands, products, or services, and ultimately, attract new customers. <br><br> Readers learn:<br> <li>Strategies that make it easy for people to find their videos on YouTube <li>How to promote their YouTube videos using Facebook, Twitter, Google+, and other social sites <li>Methods for boosting a video’s views using blogs, websites and other online resources <li>How to start a successful YouTube channel <li>How to make a video go viral <li>What it takes to become a “YouTube Personality” that viewers want to listen to <br> Includes interviews with:<br> <li>Brittney Castro, Founder of Financially Wise Women, https://www.youtube.com/user/brittneycastro, 160k views <li>Jill Schiefelbein, author of «Dynamic Communication», https://www.youtube.com/user/impromptuguru, 800k views <li>Perry Marshall, author of «80/20 Sales and Marketing», https://www.youtube.com/user/planetperry, 200k views <li>Dustin Mathews, founder of Speaking Empire and co-author of «No BS Powerful Presentations», https://www.youtube.com/user/speakingempire/, 370k views

Travel Hosting Business

The Staff of Entrepreneur Media

The experts at <i>Entrepreneur</i> provide a two-part guide to success. First, learn the nuts and bolts of starting a travel hosting business, including everything from writing your property listing to dealing with guests who break the rules. Then, master the fundamentals of business startup including defining your business structure, funding, staffing and more.
<b>This kit includes:</b> • Essential industry and business-specific startup steps with worksheets, calculators, checklists and more • Entrepreneur Editors’ <i><b><a href="/product/start-your-own-business-5th-edition/">Start Your Own Business</a></b></i>, a guide to starting any business and surviving the first three years • Interviews and advice from successful entrepreneurs in the industry • Worksheets, brainstorming sections, and checklists • Entrepreneur's Startup Resource Kit (downloadable)
<b>More about Entrepreneur’s Startup Resource Kit</b> Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! <p style="margin-bottom: 0px;"><b>You’ll find the following:</b></p> The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business.
Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style.
Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.

The Business Owner's Guide to Financial Freedom

Mark J. Kohler

Addresses the unique financial planning needs of entrepreneurs and small business owners Reveals the secrets behind successfully investing in your business while bypassing Wall Street-influenced financial planners Offers a proven formula to getting the most mileage out of your business assets for the long term Gives readers a road map for passing the torch, setting up an exit strategy, and transitioning into the “investment” phase of small business ownership Author is a CPA, attorney and entrepreneur with an internet radio show (The Mark Kohler Show), a monthly live webinar program, and self-published monthly newsletter. He is a contributor to Entrepreneur.com, speaker for Entrepreneur Evens, part of Entrepreneur Network channel on YouTube, and often hosts Facebook Live events on Entrepeneur’s Facebook page on the topic of small business tax legal issues The 4x4 Financial Plan is the only financial plan of its kind. Comprised of four Essential Elements and four Sequential Steps, the plan addressed all vital aspects of financial planning specifically tailored to the entrepreneur. Readers have access to the 4x4 Small Business Quiz at the end of the book to expose where your retirement plan weaknesses are as a business owner. The Quiz will teach readers what steps they need to take next to build financial independence. The book will be tied to a dedicated landing page with bonus content and specialized 4x4 Planning Quiz that will have various versions for social media platforms and email marketing. The most complex quiz design will be on the book website with a proprietary algorithm that will advise clients on options for financial independence with their business. This value-add will only be available to those who purchase the book

Import/Export Business

The Staff of Entrepreneur Media, Inc.

The experts at <i>Entrepreneur</i> provide a two-part guide to success. First, learn the nuts and bolts of starting an import/export business, including everything from trade laws to choosing a reliable customs broker. Then, master the fundamentals of business startup including defining your business structure, funding, staffing and more.
<b>This kit includes:</b> • Essential industry and business-specific startup steps with worksheets, calculators, checklists and more • Entrepreneur Editors’ <i><b><a href="/product/start-your-own-business-5th-edition/">Start Your Own Business</a></b></i>, a guide to starting any business and surviving the first three years • Interviews and advice from successful entrepreneurs in the industry • Worksheets, brainstorming sections, and checklists • Entrepreneur's Startup Resource Kit (downloadable)
<b>More about Entrepreneur’s Startup Resource Kit</b> Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! <p style="margin-bottom: 0px;"><b>You’ll find the following:</b></p> The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business.
Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style.
Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.

Etsy Business

The Staff of Entrepreneur Media, Inc.

Start Your Own Etsy Business TodayThis kit includes:[/b] • Essential industry-specific startup essentials including industry trends, best practices, important resources, possible pitfalls, marketing musts, and more • Entrepreneur Editors’ Start Your Own Business , a guide to starting any business and surviving the first three years • Interviews and advice from successful entrepreneurs in the industry • Worksheets, brainstorming sections, and checklists • Entrepreneur[/i]‘s Startup Resource Kit (downloadable) More about Entrepreneur[/i]’s Startup Resource Kit Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.

Nonprofit Organization

The Staff of Entrepreneur Media, Inc.

The experts at <i>Entrepreneur</i> provide a two-part guide to success. First, learn how to turn your desire for change into a successful—and satisfying—nonprofit organization. Then, master the fundamentals of business startup including defining your business structure, funding, staffing and more.<BR><b>This kit includes:</b><ul><li>Essential industry-specific startup essentials including industry trends, best practices, important resources, possible pitfalls, marketing musts, and more</li><li>Entrepreneur Editors’ Start Your Own Business, a guide to starting any business and surviving the first three years</li><li>Interviews and advice from successful entrepreneurs in the industry</li><li>Worksheets, brainstorming sections, and checklists</li><li>Entrepreneur’s Startup Resource Kit (downloadable)</li></ul><b>More about Entrepreneur’s Startup Resource Kit</b><BR>Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips!<BR>You’ll find the following:<BR><strong>The Small Business Legal Toolkit</strong><BR>When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business.<BR><strong>Sample Business Letters</strong><BR>1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style.<BR><strong>Sample Sales Letters</strong><BR>The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.

Ultimate Guide to Google AdWords

Perry Marshall

Google now processes 40,000 searches every second (that’s 1.2 trillion searches every year), making this a key marketing strategy for businesses of any size. Focusing on the growing number of mobile users and increased localized searches, Perry Marshall and Mike Rhodes once again deliver the most comprehensive, current look at today’s fastest, most powerful advertising medium. <br><br> <li>Builds on the success of previous editions, which have shipped 90,000+ copies <li>Updated to address the changes in Google’s advertising structure and interface <li>Updated with current screenshots, fresh examples, and new tactics <br><br>

Ultimate Guide to Facebook Advertising

Perry Marshall

Now in its third edition, the <i>Ultimate Guide to Facebook Advertising</i> walks readers through the set-up process, introduces the new apps and services, and brings them up-to-speed as they get an education on all things Facebook Advertising.
<li>Concepts are broken down into 10-minute tasks and illustrated using real-life examples, screen shots <li>Dedicated section to Instagram, as well as discussions around the platform throughout the book referencing ad placements, creatives, video style and length <li>High-profile case studies include: Golden State Warriors, Jack Daniels, Rosetta Stone, and examples from Obama’s re-election campaign <li>Marshall is the author of Ultimate Guide to Google AdWords, Ultimate Guide to Local Business Marketing, and 80/20 Sales and Marketing <br><br>