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The graphic artist's guide to sustainable design Graphic design is frequently thought of as a purely decorative effort. Yet these efforts can be responsible for shocking impacts on natural resources just to produce a barely-glanced-at catalog or mail piece. Sustainable Graphic Design: Tools, Systems, and Strategies for Innovative Print Design helps designers view graphic design as a holistic process. By exploring eco-conscious materials and production techniques, it shows designers how to create more effective and more sustainable designs. Sustainable Graphic Design opens your eyes to the bigger picture of design seen from the viewpoints of the audience, the creative vendor, their suppliers, and society as a whole. Chapters are written by a wide range of sustainable design pioneers and practitioners—including graphic designers, creative managers, marketing consultants, environmentalists, researchers, and psychologists—giving you critical information on materials and processes. Case studies illustrate and tie concepts together. Sustainability isn't a fad or a movement; it's a long-term paradigm shift. With this forward-looking toolkit, you'll be able to infuse your work with sustainability systems thinking, empowering you to play your role in achieving a future where design and sustainability are natural partners. Contributors Paul Andre Paul J. Beckmann Sharell Benson Arlene Birt Robert Callif Don Carli Jeremy Faludi Terry Gips Fred Haberman Dan Halsey Jessica Jones Curt McNamara John Moes Jacquelyn Ottman Holly Robbins Pamela Smith Dion Zuess Biomimicry Guild Carbonless Promise Chlorine Free Products Association Environmental Paper Network Eureka Recycling Great Printer Environmental Initiative Package Design Magazine Promotional Product Solutions Sustainable Green Printing Partnership Sustainable Packaging Coalition
Essential Technical Analysis. Tools and Techniques to Spot Market Trends
An Introduction to Technical Analysis from One of the Top Names in the Business «Essential Technical Analysis is a highly valued resource for technical traders. The importance of comprehensive and well-researched market behaviors, indicators, and systems were well expressed graphically with many examples. No technical analyst should be without this book. Stevens's book could become another classic.» -Suri Duddella, President of siXer.cOm, inc. (Forbes magazine's «Best of the Web» in Technical Analysis Category) «Essential Technical Analysis will give the new student of technical analysis a good overview of both classical chart patterns and a myriad of technical indicators, but so will many other texts. What sets this volume apart is that it presents the subject in the context of real-world trading situations, not idealized well-chosen examples. Books on technical analysis, especially those aimed at novices, are typically filled with charts in which the selected patterns are both unambiguous and work perfectly. As Leigh Stevens recognizes and confronts, however, the real world is a far more sloppy place: charts may often contain conflicting indicators, and patterns don't always work as described. Reading Essential Technical Analysis is like sitting beside a veteran technical analyst and having him describe his methods and market experiences.» -Jack Schwager, author of Market Wizards, Stock Market Wizards, and Schwager on Futures «Leigh Stevens's depth of experience, acquired over many years, has generated a deep understanding of, and commitment to, the discipline of technical analysis. He is also one of those rare individuals who have both the ability to convey the essence of his ideas in a wonderfully simple and straightforward way and through the use of personal anecdotes and experiences. There are not many people around who can both walk the walk and talk the talk.» -Tony Plummer, author of Forecasting Financial Markets, Director of Rhombus Research Ltd., and former Director of Hambros Bank Ltd. and Hambros Investment Management PLC «Leigh Stevens brings his considerable years of experience to this project. He has crafted a real-world book on technical analysis that gives you the benefit of his trials and errors as well as 120 years of observations and market wisdom from Charles Dow to the latest indicators and approaches. Investors who suffered from the bursting of the technology bubble in 1999 and 2000 should read Essential Technical Analysis from cover to cover and learn to apply the lessons to the next market cycle.» -Bruce M. Kamich, CMT, past President of the Market Technicians Association and Adjunct Professor of Finance at Rutgers University and Baruch College
What's the Secret?. To Providing a World-Class Customer Experience
What's the Secret? gives you an inside look at the world-class customer service strategies of some of today's best companies. You'll learn how companies like Disney, Nordstrom, and The Ritz-Carlton get 50,000 employees to deliver world-class customer service on a consistent basis- and how your company can too. Packed with insider knowledge and a wealth of proven best practices, author John DiJulius will show you how your company can emulate the world's best customer service providers.
Jakarta Pitfalls. Time-Saving Solutions for Struts, Ant, JUnit, and Cactus (Java Open Source Library)
Ideal intermediate-level book for programmers to turn to once they have read the introductory books. Identifies what can go wrong and provides refactored solutions for each pitfall complete with code. All of the pitfalls are cross-referenced within the text as well as outlined in a summary table in the back of the book. Includes background information and troubleshooting tips so programmers can avoid other errors that may also occur. The Web site contains all of the refactored code solutions and links to appropriate tool downloads.
Selling Real Estate Services. Third-Level Secrets of Top Producers
Praise for Selling Real Estate Services «Selling Real Estate Services shows you how to stop being a vendor and start being a partner. Bob Potter's Third-Level concept will help you win more, have more fun, and build greater client loyalty. It's a playbook for success.» —Roger T. Staubach, Executive Chairman for the Americas, Jones Lang LaSalle, and founder of The Staubach Company «It's not just about selling; it's about winning. Just in time for one of the most competitive markets in a generation. Be prepared to win.» —Robert A. Ortiz, Executive Managing Director – U.S. Operations, Cushman & Wakefield Inc. «Bob Potter's Third-Level Selling offers a progressive, advanced approach to building trust, demonstrating value, and winning. Whether you are new to real estate or a seasoned veteran, it will take your career to the next level.» —Craig Robbins, Chief Knowledge Officer, Colliers International «Business development never stops for successful real estate companies. Bob Potter gets it, and his simple strategies and techniques can be implemented immediately across a sales-oriented organization. This book is a gem.» —Tom Donnelly, President and COO, ValleyCrest Landscape Development «Rarely do books capture the essence of success in our industry. Third-Level Selling helps one understand how you build long-term committed relationships with clients. This book is a road map to becoming a top producer; I only hope that my competition doesn't read it!» —Dan Winey, Managing Principal, Gensler
Have Faith Anyway. The Vision of Habakkuk for Our Times
From Kent M. Keith, the author of the internationally acclaimed Paradoxical Commandments, comes a remarkable book about faith. In Have Faith Anyway, Keith explores the meaning of his eleventh commandment: The world is full of violence, injustice, starvation, disease, and environmental destruction. Have faith anyway. Like the other paradoxical commandments, this one focuses on the fundamental values we have in common as human beings.
The Adweek Copywriting Handbook. The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
The Certifiable Salesperson. The Ultimate Guide to Help Any Salesperson Go Crazy with Unprecedented Sales!
"If you are a salesperson, you will find yourself in this book. Treat it like your road map to success and you will be a professional salesperson." – Willis Turner, CSE President, Sales and Marketing Executives International, Inc. «This action-oriented book covers the best practices of top sales performers in all critical areas. The lessons are easy to learn and they will help you forge more rewarding customer relationships, a higher income, and a richer career satisfaction. A must-read for any salesperson who wants to improve and reach the next level of success.» – Gerhard Gschwandtner, founder and Publisher, Selling Power magazine «As a professor teaching MBA students for twenty years, I encourage everyone in management to make this required reading for their sales teams.» – Dr. Michael Russell, Chairman of the Marketing Dept., St. Bonaventure University «Each page is full of ideas for instant sales and commissions!» – Anthony Parinello, author of Secrets of VITO: Think and Sell Like a CEO
Getting Even. The Truth About Workplace Revenge--And How to Stop It
Tripp and Bies educate employees and managers about the right and wrong ways to deal with workplace conflict, specifically revenge. The authors have amassed dozens of lively stories, insights and counter-intuitive truths to bring to the book. Not only will managers and employees find this information useful and entertaining, but most readers will find applications in their home lives as well as in their work lives. The core argument is that revenge is about justice. Avenging employees are not unprofessional, out-of-control employees; rather, they are victims of offenses who feel compelled to seek justice on their own. The authors address specific questions, such as: What kinds of offenses result in revenge? Why do some victims respond more aggressively to harm than others? What role does the organization play in how victims respond to offenses? What's the best advice for managers who wish to prevent their employees from seeking revenge? Most employees experience the desire for revenge, and are ready to settle their own scores at work when management won't enforce justice. This book offers a model that sequences avengers' thoughts and behaviors, from the beginning of the conflict to its end. The model is grounded in scientific research and organizes disparate findings into a whole.
Selling Your Business. The Transition from Entrepreneur to Investor
Twenty-three top advisors from leading firms show entrepreneurs how to transition their business The Entrepreneur's Transition provides an all-in-one handbook for entrepreneurs and corporate insiders seeking advice on their personal financial planning prior to selling or taking a business public. It provides a concise, easy-to-read blueprint that can help business leaders navigate before and after a transaction-so they are well positioned and can avoid costly mistakes. The Entrepreneur's Transition is organized chronologically beginning with the issues a business owner should be concerned with prior to a transaction. It then moves, step by step, through the transaction process and into post transaction diversification, reinvestment, and philanthropy. Louis Crosier (Boston, MA) is a principal at Windward Investment Management and serves as a member of Windward's Investment Committee. His responsibilities include managing client portfolios and overseeing the firm's investment consulting practice.