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Различные книги в жанре Малый бизнес

Offline. Free Your Mind from Smartphone and Social Media Stress

Soren Kenner

Authors Imran Rashid and Soren Kenner have sparked an international debate by revealing the “mind hacks” Facebook, Apple, Google, and Instagram use to get you and your children hooked on their products. In Offline, they deliver an eye-opening research-based journey into the world of tech giants, smartphones, social engineering, and subconscious manipulation. This provocative work shows you how digital devices change individuals and communities for better and worse. A must-read if you or your kids use smartphones or tablets and spend time browsing social networks, playing online games or even just browsing sites with news and entertainment. Learn how to recognize ‘mind hacks’ and avoid the potentially disastrous side-effects of digital pollution. Unplug from the matrix. Learn digital habits that work for you.

The Polymath. Unlocking the Power of Human Versatility

Waqas Ahmed

Every human is born with multifarious potential. Why, then, do parents, schools and employers insist that we restrict our many talents and interests; that we 'specialise' in just one? We've been sold a myth, that to 'specialise' is the only way to pursue truth, identity, or even a livelihood. Yet specialisation is nothing but an outdated system that fosters ignorance, exploitation and disillusionment and thwarts creativity, opportunity and progress. Following a series of exchanges with the world’s greatest historians, futurists, philosophers and scientists, Waqas Ahmed has weaved together a narrative of history and a vision for the future that seeks to disrupt this prevailing system of unwarranted ‘hyper-specialisation.’ In The Polymath, Waqas shows us that there is another way of thinking and being. Through an approach that is both philosophical and practical, he sets out a cognitive journey towards reclaiming your innate polymathic state. Going further, he proposes nothing less than a cultural revolution in our education and professional structures, whereby everyone is encouraged to express themselves in multiple ways and fulfil their many-sided potential. Not only does this enhance individual fulfilment, but in doing so, facilitates a conscious and creative society that is both highly motivated and well equipped to address the complexity of 21st century challenges.

It's Who You Know. How to Make Networking Work for You

Janine Garner

Who do you need around you? Networking is an essential skill; it's the key to your success. So why are so many of our connections superficial and transactional? And why do they get us nowhere in our personal or professional life? Maybe because we've lost sight of the fact that it's not about the quantity of connections you make, but the quality of the relationships you build and nuture. From internationally-acclaimed entrepreneur and Fortune 500 mentor Janine Garner, It's Who You Know shows you how to build, manage and leverage your power network to create opportunities and drive success. Networking still matters, but your network matters even more. With It's Who You Know, you can learn to connect with those who will add real value to your professional and personal development. Originally published in 2017, this book has been reviewed and redesigned to become part of the Wiley Be Your Best series – aimed at helping readers acheive professional and personal success.

Employee to Entrepreneur. How to Earn Your Freedom and Do Work that Matters

Steve Glaveski

Make the leap and become an entrepreneur today Are you living for the weekend? Are you dissatisfied at work? Are you itching to do something that is important to you? How can you avoid the pitfalls that many first-time entrepreneurs have fallen into? How do you explore whether entrepreneurship is right for you without giving up your day job? Employee to Entrepreneur is your guide to leaving your job behind and building something for yourself. Author and employee-turned-entrepreneur Steve Glaveski, shows you how to navigate the challenges, find the entrepreneurial success that is right for you and become a better person along the way. Employee to Entrepreneur combines storytelling with a step-by-step framework to teach you how to effectively explore and leverage entrepreneurship to gain freedom, fulfillment and financial security. understand what you want to do by first understanding yourself explore if entrepreneurship is right for you without giving up your day job avoid the common pitfalls faced by first-time entrepreneurs fund, test and prioritise your ideas in a fast and cost-effective way develop the mindset to succeed in your business. If you’re ready to leave your cushy employee life behind and build a business and a life you believe in, reading this essential guidebook is your first step to making it happen.

Against the Grain. Lessons in Entrepreneurship from the Founder of Cobra Beer

Karan Bilimoria

'Every bit as good as the beer itself.' Sir Richard Branson From selling the first cases of Cobra out of the back of a battered old Citroen 2CV along the streets of West London to exporting to over 40 countries around the world, Karan Bilimoria's vision of a less gassy beer has travelled a long way. Starting out with a heap of student debt, a complete lack of industry experience and parents desperate for their son to get a proper job, it could all so easily have gone wrong. But Karan's single-minded determination to succeed and his ability to inspire those around him to buy into his vision, turned Cobra, sip-by-sip, into the multi-million pound business it is today. Karan's story bottles the very essence of entrepreneurship: vision, drive, creativity and a relentless battle against all odds, to make the idea you so passionately believe in work. Against the Grain is packed with insights into finance, strategy, planning, luck, discipline, and generally doing the unexpected to build your own business, from someone who's been there and done it… and all with just a little less gas. 'Essential reading.' Richard Reed, Co-founder, Innocent Drinks 'An inspirational story.' Sir Martin Sorrell, Chief Executive Officer WPP 'Karan Bilimoria is one of the great entrepreneurs…' Jo Malone, founder of Jo Malone 'Inspiring! … worth the cover price for the «Financing Cobra» chapter alone.' Professor John Mullins, London Business School '… His story should inspire youth everywhere who are fired by the dream of becoming a successful entrepreneur.' Ratan Tata, Chairman, Tata Group

Small Business For Dummies

Eric Tyson

Make big sense of small business Small Business For Dummies has been a leading resource for starting and running a small business. Calling upon their six decades-plus of combined experience running small businesses, Eric Tyson and Jim Schell once again provide readers with their time-tested advice and the latest information on starting and growing a small business. This new edition covers all aspects of small business from the initial business plan to the everyday realities of financing, marketing, employing technology and management—and what it takes to achieve and maintain success in an ever-changing entrepreneurial landscape. Write a strategic business plan Start, establish, or rejuvenate a small business Hire and retain the best employees Get a small business loan If you’re a beginning entrepreneur looking to start and run your own small business, this book gives you all the tools of the trade you’ll need to make it a success.

Reading Financial Reports For Dummies

Lita Epstein

Reading Financial Reports For Dummies, 3rd Edition (9781119543954) was previously published as Reading Financial Reports For Dummies, 3rd Edition (9781118761939). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or updated product. Discover how to decipher financial reports Especially relevant in today's world of corporate scandals and new accounting laws, the numbers in a financial report contain vitally important information about where a company has been and where it is going. Packed with new and updated information, Reading Financial Reports For Dummies, 3rd Edition gives you a quick but clear introduction to financial reports–and how to decipher the information in them. New information on the separate accounting and financial reporting standards for private/small businesses versus public/large businesses New content to match SEC and other governmental regulatory changes New information about how the analyst-corporate connection has actually changed the playing field The impact of corporate communications and new technologies New examples that reflect current trends Updated websites and resources Reading Financial Reports For Dummies is for investors, traders, brokers, managers, and anyone else who is looking for a reliable, up-to-date guide to reading financial reports effectively.

Start Before You're Ready. The Young Entrepreneurs Guide to Extraordinary Success in Work and Life

Mick Spencer

Unleash your entrepreneurial spirit with a counterintuitive approach to starting your own venture or taking your career to the next level Start Before You’re Ready offers entrepreneurs an inspiring new roadmap to success – one that runs against nearly everything you’ve ever been taught about business. Author Mick Spencer is living proof that success doesn’t always rest down the traditional path of formal education and deep pockets. At the age of 22, with nothing to his name, he founded ONTHEGO Custom Apparel (www.otgcustom.com), a customised apparel and uniform company. Since then he has built a worldwide network of movers and shakers and raised millions in venture capital. His company is now a multi-million-dollar player on the international stage, disrupting the slow-moving industry with a modern blend of technological disruptions and social responsibility. In this book, he presents a solid case that analysis paralysis and endless ‘preparation’ won’t get you anywhere – you have to take that leap and do what you really want to do. Indeed, start before you’re ready. Spencer challenges you to get outside your comfort zone and, although intimidating, his approach forces you to learn ‘on the go’ and focus on what you can do rather than what you can’t. Engrossing personal anecdotes coach you through the frustrations and challenges, while vital tools and clear strategies give you a concrete plan for making every day count, many of which have been taught to Mick by billionaires, global CEO’s and highly sought after founders. Chart your own path to success – even without a university degree or financial assets Focus on what you can do right now to achieve your goals Master self-reliance, overcome adversity and discover your true purpose Learn positive habits and build confidence to overcome challenges Starting your own venture or pushing the boundaries in your career is always a leap of faith. It’s saying ‘yes’ before figuring out how to deliver. It’s moments of self-doubt followed by fiery adventurousness and courageous optimism. You are at once inspired, vulnerable, motivated and proud – and you are capable of extraordinary things. Start Before You’re Ready equips you with the inspiration and practical advice you need to succeed in today’s entrepreneurial environment.

How To Present To Absolutely Anyone. Confident Public Speaking and Presenting in Every Situation

Mark Rhodes

Master the art of public speaking with a mind- and content-based approach to success How to Present to Absolutely Anyone is the ultimate guide to successful public speaking. Presentations, talks, and speeches are unavoidable in school, work, and even social occasions (have you ever had to deliver a wedding toast?)—but fear of public speaking is statistically more common than fear of death. Author Mark Rhodes once pretended he had crashed his car to avoid doing a presentation! Permanent avoidance will eventually hold you back, but mastering the art of the successful presentation can take you to new heights! This book shows you how Mark eventually learned to love public speaking: by setting himself up for a self-sustaining cycle of presentation success. It takes more than stage presence to make a great presentation—you need great content. Without it, you won’t get the result you’re after, and you will dread the next talk. But if your presentation stands on its own two feet and you manage to banish the stage fright, you get a taste of success that ignites your passion and gets you excited to present every time! Packed with practical advice for both mental anguish and content creation, this book approaches public speaking holistically to arm you with real skills for success: Build confidence, reduce fear, and develop the right mindset for public speaking Engage your audience from the start, and reduce first-minute jitters Develop great content that you look forward to presenting each time Go beyond simple body language to reach your audience in a more authentic, organic way Don’t mumble your way through a PowerPoint or try to put flash over substance. Craft an engaging, informative presentation that people want to see and that you want to present! This book covers performance anxiety, speaking skills, ideas/content, practice, preparation, and audience interaction. How to Present to Absolutely Anyone guides you from fear, to excitement, to success!

Как построить дистрибьюторскую компанию с нуля

Юрий Михайлович Ефимов

Эта книга поможет вам создать дистрибьюторскую компанию и построить свой бизнес с нуля. Она также хорошо подходит для наемных управляющих и топ-менеджеров компаний