The 12 Week Year for Writers. Michael Lennington

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Название The 12 Week Year for Writers
Автор произведения Michael Lennington
Жанр Маркетинг, PR, реклама
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Издательство Маркетинг, PR, реклама
Год выпуска 0
isbn 9781119812364



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Step 4: Managing Your Writing Process with the Weekly Execution Routine

      Too often, people come up with a plan – even a great plan – and then fail to stick to it. The 12 Week Year includes a set of tools that you will use every week to align your daily actions with the goals and tactics in your 12 Week Plan. Together, these tools comprise the Weekly Execution Routine.

      The second tool is weekly scorekeeping. Measurement drives every execution system. It is your anchor to reality. Effective measurement provides the feedback necessary to stay on track and hit your goals. For writers, this can mean tracking how often, how long, and how many words you write, along with other metrics depending on what sort of writing you're doing. Each week you'll score yourself based on what percentage of your tactics you completed and whether your key metrics are on track.

      The third tool for managing your writing is the Weekly Accountability Meeting or, as I recommend to writers, the Weekly Writing Group. Studies show that groups make a huge difference in people's ability to hold themselves accountable for their actions. For writers, the benefits of weekly meetings with other writers go far beyond simple accountability. A writing group can inspire you, help you learn your craft, and give you valuable feedback on your work.

      Your Weekly Execution Routine will help you to apply all these tools on a consistent basis. Each week you'll set aside time for a weekly review. Asking yourself how you did the previous week, you'll track your performance and update your scorecard, and review your 12 Week Plan to determine what's on your schedule for the week ahead. Every morning you'll conduct a quick “Daily Huddle” to make sure that you know exactly what tactics you need to focus on that day, and every week you'll meet with your accountability group or writing group to share your performance and your plans. By regularly following this routine, your writing will become more productive and predictable.

       Step 5: Embracing Your Writer’s Mindset

      Once you have your 12 Week Plan and all your management tools in place, it's time to embrace the writer's mindset and execute your writing plans in confidence. Longtime experience with thousands of users of the 12 Week Year has shown that you don't have to be perfect to reach your goals. If you're regularly completing about 80% of your weekly tactics, you're going to be successful (and you're going to feel that way too). Even better, as you gain experience with the system and start to see results, your confidence and momentum will grow. You will become more productive and your stress about getting your writing done will fade, replaced by a self-assurance that enables you to do your best work as a writer.

      From here onward, your new planning horizon is the 12 Week Year, followed by another 12 Week Year, followed by another, and so on. Each 12 Week Year will stand on its own, allowing you to redefine your year around the goals that matter most to you right now. The very structure of a 12 Week Year will help you maintain energy and focus. Instead of looking way off in time and then waiting for the end of the year to provide a sense of urgency, operating within a 12 Week Year ensures that you won't lose track of what you're supposed to do today and provides the “end of year” sense of urgency to every week. Twelve weeks is long enough to get things done (it's about a semester of school, for example), but short enough that you will never lose sight of the finish line. Procrastination thrives when our deadlines lie far in the future. Productivity thrives when our deadlines approach, when our sense of urgency and motivation allow us to eliminate needless activity and to stay focused on what matters most.

What Why When How 12 Week Year Disciplines
Crafting Your Vision Provides emotional connection to actionsProvides energy that increases commitment, motivationProvides direction for planning and actionHelps you prioritize between competing goalsHelps stakeholders to understand/support youExpands your sense of the possible Create at the start of 12 Week Year installationReview weekly and during 13th weekUpdate as inspired Have-Do-Be exerciseAspirational VisionNear-term VisionWriter's Vision Vision Chapter 3
Creating Your 12 Week Plan Clarifies prioritiesDefines strategy, goals, tacticsDefines action plans for each weekIncreases focusPrevents overwhelm At the beginning of each 12 Week Year make required adjustments over the 12 weeks as needed Create 12 Week PlanSet 12 Week GoalsIdentify tactics for each goal Planning Chapter 4
Aligning Time with Your Plan Allocates necessary time to the most important thingsHelps others support you by honoring your writing timeScheduling provides consistency and rhythm for writingScheduling ensures you have capacity to carry out writing plans Set up Model Week at start of 12 Week YearAdjust time blocks weekly as required by emerging events/issuesFocus during each writing session Create Model WeekSchedule blocks for writing, buffer, and breakout timeSet time blocks for other events, meetings, and commitments Time Use Chapter 5
Managing Your Writing Process and Getting Your Writing Done Ties daily actions to 12 Week GoalAdjusts quickly