Pivot for Success. Amy S. Hilliard

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Название Pivot for Success
Автор произведения Amy S. Hilliard
Жанр Поиск работы, карьера
Серия
Издательство Поиск работы, карьера
Год выпуска 0
isbn 9781119780984



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       Library of Congress Cataloging‐in‐Publication Data is Available:

      ISBN 978‐1‐119‐78097‐7 (Hardback)

      ISBN 978‐1‐119‐78099‐1 (ePDF)

      ISBN 978‐1‐119‐78098‐4 (ePub)

      COVER DESIGN: PAUL MCCARTHY

       Stratford and Gwendolyn Hilliard,

      whose strong spirits still guide me every single day.

       And to my children,

       Angelica and Nicholas Jones,

      who light my life with their love and support always.

      AT THE END of 2013, I was sitting in the office of The ComfortCake® Company, the dream business I started in 2001 that sold pound cakes based on my recipes to United Airlines, Walmart, Home Shopping Network, the Chicago Public Schools (CPS), and several grocery chains across the country. I had just ended a call with my lawyer, who had laid out my options for holding on to the business. It had been a very difficult few years. We had started out strong, won awards, and even became an approved supplier to McDonald's. Yet several events had taken their toll on the business and on my finances: the recession of 2008; the decision by CPS to take desserts off the school menus; the need to switch to other offerings; and my desire to help care for my ailing dad. As I looked at the paperwork before me, I made up my mind: I would declare personal bankruptcy so that the business would survive. And it did. Doing so was one of the hardest decisions I've ever had to make, and no one but my family and closest friends even knew about it. For years, I just wasn't ready or able to tell my full story—until now.

      In these pages, I will share with you how to Hone Your Vision, Shift Your Energy, and Make Your Move. In today's times, if you aren't willing to change, you will be left behind. One thing we all know for sure is that Life. Will. Change. And you must be able to change with it. It can be hard, but don't be afraid to Reinvent yourself and build the Resilience it takes to do it. In doing so, you may find Resurrection as you grow. Listen—Jesus isn't the only one who has risen from the dead! Dreams, plans, businesses, and more can come alive again if you learn how to Pivot. Over the years, I've developed a simple system and a strategic process that has worked for me, and I have been guided to share it with you.

      I grew up in Detroit and always wanted to please my parents, who had high expectations for me and my three sisters. We were expected to get good grades, be good girls, marry, and have a family. Entrepreneurship was okay as a side hustle—both my parents did that. But full time? That wasn't really embraced. Getting a good J‐O‐B was the right thing to do. But I always heard the whisper of my own siren song, so I tried many things, balancing bouts of doubt with fearless actions. Pivot for Success tells what I went through to land a debate team scholarship to go to my dream school, Howard University in Washington, DC, when I already had a full scholarship to go to Michigan State. I didn't realize it then, but entrepreneurship was in my DNA. As a kid, I took rose petals from my mother's prized rose garden, soaked them in water, filled little vials, and sold “perfume” to my mother's friends. The fragrance of being my own boss was compelling, seductive, and addictive. At 10 or 11, I had a lock on babysitting in my neighborhood. Later on, even when I worked for someone else, I was an intrapreneur, always wanting to create something new or do things my own way.

      At the age of 48, I started The ComfortCake Company, makers of “Pound Cake So Good It Feels Like a Hug.” Yet, even armed with an Ivy League degree and more than 20 years of corporate experience during which my teams successfully launched multimillion‐dollar brands, banks wouldn't give me a loan. No matter. I pivoted, sold my home to finance the business, and United Airlines became our first customer.

      This book covers the 10 Pivot Points, or Power Ps, as I originally called them, that have guided me for decades as I've made key decisions. I initially presented the Power Ps in my first guidebook, Tap Into Your Juice, in 2005. I'm deeply honored that Michelle Obama endorsed these Powers Ps and my guidebook, and after she became First Lady, she gave me her endorsement of them for life. The Power Ps are now my 10 Pivot Points and are part of a 3‐Step Strategic Pivot Process that has helped me stay on my path. The great thing about them is that they are flexible and interchangeable for the evolving decisions and life stages that happen.

      I've been using the Pivot Points since 1997, giving seminars, following the guidebook, and speaking about them, and will continue to do so. When I recently went to my storage unit to look for some notes, I realized just how long it's taken to get this full book written—23 years! It also shows how thoroughly