The Amazon Jungle. Rick Cesari

studies. Don’t try and figure it out the hard way. Take advantage of Rick and Jason’s years of experience and get your copy today.”

      Jim Grant, Co-Creator of the Six Minute Webinar, and Co-Founder of Speakers Pathway Coalition, Host of “Your Future Is Now” Radio Show

      “Having interviewed both Rick and Jason for a podcast series, I was immediately drawn to how uniquely they approach the world of online marketing and business, applied to Amazon. So much so, that I asked them to create online education for our community, here at WealthFit. If you have the opportunity to spend time with them I strongly encourage it. But if that’s not possible, then the next best thing is getting this book and getting inside their heads for how to best navigate the jungle that is Amazon!”

      Dustin Mathews, Chief Education Officer, WealthFit

      “As Amazon has become increasingly unruly and infested with predators, The Amazon Jungle is a guide to not just surviving but thriving. Whether you are selling your first product or the 1000th, or thinking about running your first ad or trying to dominate a category, there are sure to be many gems offered by these eminently qualified and battle-scarred authors.”

      Mina Yoo, CEO, Heroclip; Author, Be an InventHer: An Everywoman’s Guide to Creating the Next Big Thing

      “I knew Rick by reputation even before I met him, and I was already impressed. I had the opportunity to meet him when he spoke at one of our events and my level of respect increased tenfold. Then I read his previous book and knew I would be reading everything he wrote in the future if I wanted to stay current and relevant in the eCommerce space. And now, after having reading his new book, I know that I can recommend it without hesitation. The Amazon Jungle is where you turn when you need some reliable, trustworthy guidance and need to build your knowledge base. Rick and Jason know their stuff and enjoy helping entrepreneurs learn from their own past experience. Great read from an interesting and knowledgeable source!”

      Melissa Simonson, Empowery eCommerce Cooperative

      “Business is no joke, navigating The Amazon Jungle alone is ill-advised, and will lead to your own business peril. Having had Rick on my show I can tell you that you’re in for a real treat with his attitude, heart, and expertise. Anyone can sell on Amazon, but not everyone can (or does) successfully. It would be wise to start and learn from the best. Putting this wisdom into a book with Jason is a Godsend. Grab a pen, take notes, and enjoy your read.”

      Mario Fachini, 2x International Best Selling Author, CEO of IWDNow Marketing & Publishing, Host of Expert Authority Effect™ Interviews

      “Rick and Jason have forgotten more than most “experts” know about product promotion. The Amazon Jungle is the first place I go (and come back to) for success on the largest marketplace in the world.”

      Ian Garlic, CEO, Authentic Web, Garlic Marketing Show Podcast

      “Amazon’s spectacular growth and continuous innovation has transformed the retail space all over the world, making disruption the new normal in e-commerce not only in the US, but also in Latin America. Under such a fast changing environment, it became challenging for traditional vendors to generate scalable business ideas. But now, thanks to Jason Boyce and Rick Cesari, third party vendors have a clear guide on how to become successful entrepreneurs in Amazon’s vast marketplace. Jason and Rick have untangled the complexities of integrating a successful business model into this vast logistics and product value chain. Through this insightful book, any small vendor can be an Amazon entrepreneur, building successful and profitable brands in this sophisticated globally integrated marketplace.”

      David Ricardo Suarez, Head of Operations & Shared Services, Grupo Salinas Latam, ESG Investments Advocate|Finance & Business Agility Expert|Leader of High Performance Teams in Latam

      “Anyone can list a product on Amazon, but selling successfully requires specific knowledge. Rick Cesari and Jason Boyce lay the road map you need to master the platform.”

      Liran Hirschkorn, CEO Incrementum Digital

      “Selling on Amazon can be successful only if it is not confusing. My transition from retail and infomercials to direct marketing, including Amazon, was initially confusing. However, when I turned to co-author Rick Cesari for help, he made everything clear and simple again. Rick produced our first infomercial for OxiClean Detergent which enabled us to sell our company for $325 million dollars. Even today he continues to help sell our new detergent Powerizer through many channels, including Amazon. Having worked with Rick, I can heartily recommend this book to you.”

      Max Apppel, Founder of Orange Glo, OxiClean, and Powerizer detergents

      “I have literally read and listened to 100’s of business and training books in my career, many boast covering specific topics and others brag to be an overall training to get you going quickly. These publications seldom drill down enough to be helpful once you get going and need answers and an actual strategy. If you are looking to jump into the world of selling on Amazon and looking for a secret weapon to get you up to speed while digging deep enough to answer issues as they arise I am here to tell you that The Amazon Jungle is the answer you are looking for, use this book as your Jungle guide and you’ll be glad you did!”

      Carmine Denisco, Entrepreneur, Inventor, and Author, The Inventor’s Roadmap to Success

      NEW YORK

      LONDON • NASHVILLE • MELBOURNE • VANCOUVER

      The Amazon Jungle

      The Truth About Amazon, The Seller’s Survival Guide for Thriving on the World’s Most Perilous E-Commerce Marketplace

      © 2021 Jason R. Boyce & Rick Cesari

      All rights reserved. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means—electronic, mechanical, photocopy, recording, scanning, or other—except for brief quotations in critical reviews or articles, without the prior written permission of the publisher.

      Published in New York, New York, by Morgan James Publishing. Morgan James is a trademark of Morgan James, LLC. www.MorganJamesPublishing.com

      ISBN 9781631952807 paperback

      ISBN 9781631952814 eBook

      Library of Congress Control Number: 2020942644

      Cover Design by:

      Chris Treccani

       www.3dogcreative.net

      Interior Design by:

      Christopher Kirk

       www.GFSstudio.com

      Morgan James is a proud partner of Habitat for Humanity Peninsula and Greater Williamsburg. Partners in building since 2006.

      Get involved today! Visit

      MorganJamesPublishing.com/giving-back

      To my brothers Ari, Elan, and Josh, thank you for taking this Amazon journey with me.

      TABLE OF CONTENTS

       Acknowledgments

       Foreword by James Thomson

       Why