Gamification Marketing For Dummies. Zarrar Chishti

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Introduction

      What is gamification marketing? After we had run a successful campaign, one of my clients put it simply: “I cannot believe we just gave our customers the experience of a game in a campaign that had nothing to do with games.”

      Gamification is when you apply techniques and concepts from games to any marketing campaign. Today, gamification is everywhere — for instance, companies rewarding their employees, teachers encouraging their pupils to compete for higher marks, and even parents rewarding their kids for washing the dishes.

      It’s no wonder gamification has worked well for marketing campaigns, too. When any company, large or small, implements gamification properly, the campaign will meet the company’s marketing objectives. Why? Because humans have an innate desire to play and compete.

      Gamification marketing can have the following end goals:

       To build brand awareness

       To increase engagement

       To drive conversions

       To boost customer loyalty

       To encourage brand advocacy

About This Book

      This book is for marketers, not developers.

      Most books, blogs, and articles on gamification are written for developers. So, I wanted to write this book for people like my clients — people like you! Reading this book should feel like I’m sitting with you in our conference room discussing how you can implement gamification marketing in your next campaign.

This book covers all aspects of developing, launching, and analyzing a gamification marketing campaign. You don’t have to read the book from beginning to end. You can use the table of contents and index to find the subject you want more information on. You don’t have to remember what you’re reading — there won’t be a test on Friday, and you can always return to the book to find what you need.

      If you’re short on time, you can skip anything marked with the Technical Stuff icon, as well as text in gray boxes (called sidebars). This information is interesting (some might say fascinating!), but it’s not essential to your understanding of the subject at hand.

      Within this book,