Selling With Noble Purpose. Lisa Earle McLeod

you and your company have on customers?

       How are you different from the competition?

       On your best day, what do you love about your job?

      Noble Purpose is available to everyone, including companies like foundation repair, IT support, financial services, and travel.

      A Noble Purpose is no guarantee you'll create a top‐performing, differentiated, all‐in, do‐the‐right‐thing organization, but it's very difficult to create that kind of organization without one.

      Do one thing: Ask yourself and your team, “When did I (we) make a difference to a customer?” Notice how you feel. Sharing these stories is how you start reframing the sales narrative of your organization.