The New Rules of Marketing and PR. David Meerman Scott

Are Looking for What You Know Get Your Take on the News into the Marketplace of Ideas How to Find News to Jack Twitter Is Your Newsjacking Tool Beware: Newsjacking Can Damage Your Brand Newsjacking for Fun and Profit Notes 22 Search Engine Marketing Making the First Page on Google Search Engine Optimization Own Your Marketing Assets Instead of Renting Them The Long Tail of Search The Super Long Tail of Voice Search Carve Out Your Own Search Engine Real Estate Web Landing Pages to Drive Action Optimizing the Past Search Engine Marketing in a Fragmented Business Notes 23 Make It Happen Your Mind-Set The Journey from a Traditional Marketing Executive to a Modern CMO Manage Your Fear Mixing Business with Your Personal Life on Social Networks Getting the Help You Need (and Rejecting What You Don’t) Bringing It All Together: Brand Journalism at Cleveland Metropolitan School District Great for Any Organization Now It’s Your Turn Notes

      8  Acknowledgments for the Seventh Edition

      9  About the Author

      10  Index

      11  Master Newsjacking Course

      12  Have David Meerman Scott Speak at Your Next Event!

      13  End User License Agreement

      Guide

      1  Cover

      2  Table of Contents

      3  Introduction

      Pages

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      2  ii

      3  iii

      4  iv

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      6  vii

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      8  ix

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