LinkedIn Profile Optimization For Dummies. Donna Serdula

      

LinkedIn® Profile Optimization For Dummies®, 2nd Edition

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      Copyright © 2020 by John Wiley & Sons, Inc., Hoboken, New Jersey

      Published simultaneously in Canada

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      Library of Congress Control Number: 2020904246

      ISBN 978-1-119-65142-0 (pbk); ISBN 978-1-119-65145-1 (ebk); ISBN 978-1-119-65146-8 (ebk)

      LinkedIn® Profile Optimization For Dummies®

      To view this book's Cheat Sheet, simply go to www.dummies.com and search for “LinkedIn Profile Optimization For Dummies Cheat Sheet” in the Search box.

      Table of Contents

      1  Cover

      2  Introduction About This Book Foolish Assumptions How This Book Is Organized Icons Used in This Book Beyond the Book

      3  Part 1: The Strategy Before the Siege Chapter 1: Determining Your LinkedIn Strategy Determining Your LinkedIn Goal Figuring Out Your Target Audience Creating a Compelling Tone Using the Different Versions of LinkedIn Chapter 2: Getting Found on LinkedIn Using LinkedIn as a Search Engine Ensuring a Compelling and Attractive Search Result Understanding the Importance of Keywords Using Online Keyword Tools Ranking Higher with Profile SEO Building Off Profile SEO Chapter 3: Understanding Endorsements and Recommendations Showcasing Your Skills Showing Recruiters What You Know Obtaining Endorsements The Importance of Recommendations

      4  Part 2: Getting Your LinkedIn Profile Started Chapter 4: Optimizing the “Behind the Scenes” Sections Managing Profile Changes Turning On Your Public Profile Creating a Personalized URL Scanning Your LinkedIn QR Code Improving Your Profile’s Strength Expanding Your Network Chapter 5: Establishing Your Calling Card Using