Social Media Marketing For Dummies. Shiv Singh

Defining SMM Voice Characteristics Distinguishing Between SMM Voices and Brand Voices Outlining SMM Voice Objectives Choosing the Owner of Your Organization’s SMM Voice Crowdsourcing SMM Voices with Guidelines Chapter 6: Understanding a Marketer’s Responsibilities Recognizing Who You Serve Practicing Socially Responsible Marketing Accountability to Your Own Company

      5  Part 3: Reaching Your Audience via Mainstream Social Platforms Chapter 7: Finding the Right Platforms Choosing Social Media Platforms Preparing Your Employees for Social Media Networking Evaluating Your Resources Assessing What Each Social Network Offers You Chapter 8: Exploring SMM Strategies for Facebook Looking at Facebook Basics Using Ads on Facebook Chapter 9: Marketing on Twitter Figuring Out the Basics of Twitter Marketing via Twitter Using Promoted Accounts Making Use of Promoted Tweets Using Promoted Trends Working with Sponsored Tweets Tips and Tricks Chapter 10: Creating a YouTube Strategy Looking at YouTube Basics Promoting on YouTube Seeding a Viral Campaign Advertising on YouTube Chapter 11: Considering LinkedIn Getting Started Creating a New Profile Participating in Groups Using LinkedIn to Answer Questions Finding a Job Chapter 12: Delving into Instagram Recognizing the Basics Getting Found on Instagram Structuring Instagram for Business Goals Chapter 13: Discovering Snapchat Exploring Snapchat Advertising on Snapchat Measuring Results on Snapchat Chapter 14: Marketing with Pinterest Recognizing Pinterest Users Focusing on Strategy Becoming a Business Pinner Developing Credibility with Your Boards and Images Chapter 15: Interacting with Tumblr Setting Up Shop on Tumblr Finding and Sharing the Good Stuff Looking at Paid Media Tracking Your Users Chapter 16: Engaging Customers Using Other Platforms Blogging on Medium for Your Business Discussing Ideas On Reddit.com Sharing Video on TikTok

      6  Part 4: Getting Your Message to Connectors Chapter 17: Marketing to Millennials Learning About Millennials Understanding What Millennials Want from Brands Recognizing Millennials Shopping Habits Succeeding with Millennials Chapter 18: Accounting for the Influencers Knowing the Expert Influencers Reaching the Expert Influencers Tapping into the Referent Influencers Reaching the Referent Influencers Tapping into the Positional Influencers Translating Influence to the Offline World Chapter 19: Disrupting with Voice Search Understanding Voice Search Interacting with Voice Assistants Discovering