TIP. Dave Gordon

      Identifiers: LCCN 2019031708 (print) | LCCN 2019031709 (ebook) | ISBN

      9781119641445 (hardback) | ISBN 9781119641490 (adobe pdf) | ISBN

      9781119641483 (epub)

      Subjects: LCSH: Career development. | Success in business. | Success.

      Classification: LCC HF5381 .G795 2020 (print) | LCC HF5381 (ebook) | DDC

      650.1—dc23

      LC record available at https://lccn.loc.gov/2019031708

      LC ebook record available at https://lccn.loc.gov/2019031709

       For Kate, with all my love.

       Because you know who you are.

      CONTENTS

      1  Cover

      2  Foreword

      3  Acknowledgments

      4  About the Author

      5  Introduction

      6  1 The Biggest Day

      7  2 The TIP Jar

      8  Twelve Years Earlier . . .

      9  3 A New Direction

      10  4 Dear Valued Employee

      11  5 First Impressions

      12  6 The Offer

      13  7 New Beginnings

      14  8 What Is a TIP?

      15  9 Wake-Up Call

      16  10 Labels and Purpose

      17  11 The Bear

      18  12 Position Yourself

      19  13 Communicate Your Brand

      20  14 What’s Your Story?

      21  15 Actions Build the Brand

      22  16 Flow

      23  17 Protect the Business, Protect the Brand

      24  18 Day of All Days

      25  19 Create an Experience

      26  20 The Last TIP

      27  Present Day

      28  21 The TIP Jar (Continued)

      29  22 Good Choices

      30  23 Give More, Get More

      31  Twenty Takeaway Tips for Success

      32  Personal Accountability Model and Action Plan Identity Communication Actions Unique Value Creating a Brand Advisory Group

      33  Advert

      34  Resources

      35  End User License Agreement

       List of Illustrations

      1 Chapter 23Figure A.1 The Personal Accountability TIP Model

      Guide

      1  Cover

      2  Table of Contents

      3  Foreword

      Pages

      1  i

      2  ii

      3  iii

      4  v

      5  vi

      6  vii