The Man Diet. Zoe Strimpel

and wellness’. Its goal: ‘to make your world a sexier place’. This means more orgasms for women as well as men, of course. To look at the Amora website was to be confronted with numbers, exclamation marks, commands and bright colours. ‘Ten secrets women wished you knew’; ‘The silent clue men give off when they’re in love’; ‘250 tips and hints for a healthy sex life and wellbeing’, PLUS aphrodisiac lounge, Amora boutique, How-To workshops and – wait for it! – ‘Over 80 interactive and engaging experiences to enhance relationships and spice up your love life’. Yet there was something bordering on the depressing about the erogenous zones finder; the squeezing of various-sized dildos and designing your perfect partner on an interactive screen. Katherine Angel, a historian of sexual science at Exeter University observed in Prospect magazine that Amora was governed by the porn aesthetic; proof of how far pornography and everyday ideas of the erotic now overlap. Noting the predictable presence of numerous ‘ecstatic’ female bodies (far more than male), Angel concluded that the exhibit was ‘yet another’ place that invited women to self-scrutinise their bodies and sexual performance according to an ideal.

      Along with linking images of hot female bodies with sexual ecstasy, Amora drives home the point that one orgasm isn’t enough to satisfy your average lusty woman. This is the general message on the airwaves. For example, CAKE (cakenyc), an ‘internationally recognised brand promoting female sexual pleasure’, is all about the new hypersexual woman. Reads the website: ‘In September of 2000, CAKE hosted the first of what would become the infamous CAKE parties at club FUN, under the Manhattan Bridge. Billed as a Porn Party, the hosts showed clips of explicit videos edited together and displayed on floor to ceiling screens.’

      Yet the pressure to be an orgasm machine has reached what Melissa Goldman, the maker of a documentary called Subjectified: Nine Young Women Talk About Sex, calls ‘hysteria’. In the US, she says, ‘it’s got so bad that women think they have a pathology if they can’t orgasm through penetration. We have this thing – this Samantha from SATC thing – that’s been superimposed on female sexuality, basically this orgasm-hunting tiger.’ Indeed: the pressure exerted by contemporary ideas of sexiness, sex, and sexual pleasure as a measure of personal success exerts a hard, cold pressure on women. And nobody feels it more than the single woman, who is most open to accusations of not being sexy or attractive enough – if she was, wouldn’t she have a partner?

      By refusing no-strings sex for a while, we might avoid Greer’s proclamation that ‘Sex for many has become a sorry business, a mechanical release involving neither discovery nor triumph, stressing human isolation more dishearteningly than ever before.’ We might also avoid the following image of the man who ‘politely lets himself into the vagina … laborious and inhumanly computerized’. Indeed, Greer speaks to the daters of 2012 with important prescience: ‘The implication that there is a statistically ideal fuck which will always result in satisfaction if the right procedures are followed is depressing and misleading. There is no substitute for excitement: not all the massage in the world will ensure satisfaction, for it is a matter of psychosexual release. Real gratification is not enshrined in a tiny cluster of nerves but in the sexual involvement of the whole person.’ Amen.

      Giving up NSA sex: actually doing it (well, not doing it …)

      A lot has been covered in this chapter. Hopefully you found some of it useful/interesting for adding context to the way you (or your friends) operate. I for one find it very helpful to see where I got some of my strongest and least helpful notions about sex. Having some idea of where I fit into the sexual culture around me enables me to challenge these notions more directly.

      I am aware that some of you reading this chapter will be saying to yourselves: all this NSA sex sounds great – at least it’s sex! For those of you in, or familiar with, an interminable drought, I feel your pain. I’ve been there many times, and have ridden out barren stretches with a mixture of anger, frustration, acceptance and ‘get-it-where-you-can’ promiscuity, followed by remorse.

      To the drought lady: putting this rule into play will improve your state of mind too. I promise. Here are some pointers to get you going, as it were.

      1.Recognise your state of mind

      Are you feeling like you’ll never meet someone, that nobody ever fancies you, and that you may well be re-virginising? If so, be extra careful because right now you’re most prone to self-destructive sexual behaviour. It’s been at my most ‘dry’ that I’ve been taken in by the false promise of sexual servitude, thinking ‘at least it’s sex’. But that idea proves misleading when you feel not only left by the wayside afterwards, but tarnished by having sex with someone ranging from the unavailable to the disinterested to the downright awful. That’s if you do have sex with them. You can equally get drunk and try – and fail, even when you’ve relaxed your standards, which is awful too.

      2.Challenge the belief ‘At least it’s sex’

      Thinking that you better take it because, like money, you should grab as much of it as possible, is a surprisingly common belief. When I went on the Man Diet, I was fully on board with it – that is, taking far too seriously my ‘job’ as a single woman to be wild, crazy and report lots of great stories. Dry patches tortured me.

      I was genuinely happy to be uncommitted – I’d recently come out of a relationship, and my personality had gone a bit wonky under the strain of being a ‘cool’ (i.e., permissive, generous, not-needy, relaxed) girlfriend. But I assumed that the alternative to ‘I’m not ready for a relationship’ was ‘I am going to get out there and bed as many people as possible’ and ‘if I’m not seeing someone or some people, I’m wasting valuable time as a young, single woman, panic, panic, what is wrong with me’. Stopping, staying still, and allowing the borders of myself to extend to other spheres than my sexuality was balm to my soul.

      3.Gotta be cruel to be kind: go cold turkey

      If there’s a lot of NSA on offer, just stop it abruptly. Turn them down, defriend them on Facebook, block their number. (I did a lot of the Facebook defriending to prevent sudden chat popping up, taking me where I didn’t want to go.) After that cruelty, kindness dawns fast: as soon as I brutally sloughed the NSA types out, I felt clean, clear and energised, and acutely aware that I’d been dragging myself down before. Relationship counsellor Val Sampson says:

      ‘It’s not that being Victorian prim gives you high self-esteem. But sleeping with the guy that doesn’t want to go on a date, or who doesn’t find you particularly interesting as a person, is bad for self-esteem.’

      4.Extract yourself from a friend

      This is a different story from getting rid of the one-, two- or five-night-stand guy. Certainly you two will have a deeper or different intimacy than with someone you don’t know. You may well be in love with him. It’s the hardest thing in the world to pull away because so much is mixed up in it. But the bottom line still applies: he’s getting the milk without the cow and sees no need to change that fact. So, if you can summon all your strength, you just need to come clean. It shouldn’t be hard. He’ll run a mile – thereby making the job easy for you – if you say: ‘Next time you initiate something, I’ll assume it’s because you want to date.’ Or if it’s you who booty calls him, make it plain you’re going to want more – and he’ll probably stop encouraging or even allowing your late-night visits.

      5.Think about what you want

      Women seeking a serious relationship need the sex (or sex-on-mind) hiatus time for gathering thoughts about the correct approach going forward. Janet Reibstein believes one of the biggest issues facing women who self-define as being non-committal, or who proceed by default with no-strings sex, is habit that will stitch them up later. ‘If you want children, we don’t have the freedom to put things off the way men do,’ she says. ‘Women have to be more honest with themselves about what kind of relationships they’re getting themselves into – if you’re saying “this is NSA” and you’re 28, and you’re still doing it at 30, and that’s the modal way you’re doing your relationships, you’re dwindling your chances of meeting someone to reproduce within a committed relationship.’

      I’m not sure about children yet. But I take to heart something