Numbers: B2+. Dawn Willoughby

       Collins

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      First edition 2013

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      Source ISBN: 9780007507153

       Ebook Edition © April 2014 ISBN 9780008101848

      Version: 2014-07-01

       Contents

       Title Page

Copyright

Introduction

Chapter 1 Getting started

      

look at numbers in everyday life

      

understand the purpose and use of statistics

      

learn key terms for working with numbers

      

learn the basics about spreadsheets

      

practice referring to and labelling graphics in writing

Chapter 2 Starting primary research

      

practise formulating research questions

      

understand the principles of sampling

      

learn how to formulate a hypothesis

Chapter 3 Research methods

      

understand some common research methods

      

understand when to use interviews, questionnaires and focus groups

      

understand the advantages and disadvantages of common research methods

       Chapter 4 Questionnaires

      

understand how to write a questionnaire

      

practise forming polite question forms

      

understand different sampling techniques

      

understand the pros and cons of distribution methods

       Chapter 5 Interviews

      

understand how to ask good interview questions

      

learn how to structure different questions

      

learn about the interviewer effect

      

learn how to use reported speech

       Chapter 6 Percentages and fractions

      

learn how to work with percentages

      

learn how to understand fractions

      

compare fractions and percentages