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бренд должен опираться на что-то осязаемое.

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «ЛитРес».

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      Сноски

      1

      Wikipedia [данные 2019 г.]. Gillette, https://en.wikipedia.org/wiki/Gillette.

      2

      Wells (2015).

      3

      Frazer (2015).

      4

      Levitt (1960).

      5

      Кристенсен (2019).

      6

      Wikipedia [данные 2019 г.]. Celeron, https://en.wikipedia.org/wiki/Celeron.

      7

      Ross (1995).

      8

      Press (2010).

      9

      Сайт компании Nakd Water [данные 2019 г.], http://www.nakdwater.com.

      10

      Там же.

      11

      Там же.

      12

      Там же.

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