Remarkable Retail. Steve Dennis

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Название Remarkable Retail
Автор произведения Steve Dennis
Жанр Маркетинг, PR, реклама
Серия
Издательство Маркетинг, PR, реклама
Год выпуска 0
isbn 9781928055723



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Is Only 10 Percent” Fallacy

      Several trade groups, as well as many a CEO of a less-than-innovative retailer, have sought to calm the nerves of board members and investors alike by reminding them that while e-commerce is indeed growing rapidly, it represents only a small percentage of total retail.

      This attitude may sound soothing at first blush, but it can be incredibly misleading.

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