Freight Brokerage Business. The Staff of Entrepreneur Media, Inc.

An Industry Veteran Puts the Pieces Together

Appendix

       Freight Broker Resources

Associations and Regulatory Agencies

Online Services and Resources

Publications and Training Resources

Software

Successful Freight Brokers

Glossary

Index

       Start Your Own Business

ON YOUR MARK . . .

PART 1

       THINK

CHAPTER 1

       Introduction

CHAPTER 2

       Taking the Plunge: Get Ready to Be an Entrepreneur

CHAPTER 3

       Good Idea!: How to Get an Idea for Your Business

      CHAPTER 4

       Good Timing: Should You Launch Your Business Part or Full Time?

      CHAPTER 5

       Build It or Buy It?: Starting a Business vs. Buying One

      PART 2

       PLAN

      CHAPTER 6

       Choose Your Target: Defining Your Market

      CHAPTER 7

       If You Build It, Will They Come?: Conducting Market Research

      CHAPTER 8

       The Name Game: Naming Your Business

      CHAPTER 9

       Make It Legal: Choosing a Business Structure

      CHAPTER 10

       Plan of Attack: Creating a Winning Business Plan

      CHAPTER 11

       Call in the Pros: Hiring a Lawyer and an Accountant

      PART 3

       FUND

      CHAPTER 12

       All in the Family: Financing Starts with Yourself and Friends and Relatives

      CHAPTER 13

       Nothing Ventured, Nothing Gained: How to Find and Attract Investors

      CHAPTER 14

       Looking for Loans: The Ins and Outs of Debt Financing

      CHAPTER 15

       Fed Funds: How to Get Government Loans

       GET SET

      PART 4

       PREPARE

      CHAPTER 16

       What’s Your Deal?: Negotiating Successfully by Cliff Ennico

      CHAPTER 17

       Site Seeking: Choosing a Location for Your Business

      CHAPTER 18

       Looking Good: Creating a Professional Image

      CHAPTER 19

       Stock Answers: The Lowdown on Inventory

      CHAPTER 20

       It’s in the Mail: Setting Up Mailing Systems

      CHAPTER 21

       Charging Ahead: Offering Your Customers Credit

      CHAPTER 22

       Cover Your Assets: Getting Business Insurance

      CHAPTER 23

       Staff Smarts: Hiring Employees

      CHAPTER 24

       Perk Up: Setting Employee Policies and Benefits

      PART 5

       BUY

      CHAPTER 25

       Buyer’s Guide: Business Equipment Basics

      CHAPTER 26

       Business 24/7: Using Technology to Boost Your Productivity

      CHAPTER 27

       Net Works: Building Your Company Website

      CHAPTER 28

       Keep in Touch: Using Technology to Stay Connected

       GO

      PART 6

       MARKET

      CHAPTER 29

       Brand Aid: Building a Brand

      CHAPTER 30

       Marketing Genius: Advertising and Marketing Your Business

      CHAPTER 31

       Talking Points: How to Promote Your Business

      CHAPTER 32

       Sell It!: Effective Selling Techniques

      CHAPTER 33

       Now Serving: Offering Superior Customer Service

      PART 7

       ENGAGE

      CHAPTER 34

       Net Sales: Online Advertising and Marketing

      CHAPTER 35

       Social Studies: Social Media Marketing

      CHAPTER 36

       Can You Relate?: Social Media Networking

      PART 8

       PROFIT

      CHAPTER 37

       Keeping Score: The Basics of Bookkeeping by J. Tol Broome Jr.

      CHAPTER 38

       Making a Statement: How to Create Financial Statements by J. Tol Broome Jr.

      CHAPTER 39

       On the Money: Effectively Managing Your Finances by J. Tol Broome Jr.