Your Next Big Thing. Matthew Mockridge

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      Your Next Big Thing

      Creating Successful Business Ideas from Scratch

      Matthew Mockridge

      With a Foreword by Bill Mockridge

      [no image in epub file]

      Mango Publishing

      Coral Gables

      Copyright © 2019 by Matthew Mockridge.

      Published by Mango Publishing Group, a division of Mango Media Inc.

      Cover design: Florian Eckelmann (KEEN Holding) at Martin Zech Design

      Layout & Design: Martin Zech Design, Bremen | www.martinzech.de

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      Your Next Big Thing: Creating Successful Business Ideas from Scratch

      Library of Congress Cataloging-in-Publication number: 2019944189

      ISBN: (print) 978-1-64250-141-4, (ebook) 978-1-64250-142-1

      BISAC category code BUSINESS & ECONOMICS / Entrepreneurship

      Printed in the United States of America

      Table of Contents

      Foreword By Bill Mockridge

      Introduction

      How This Book Works

The System Behind the Chapters

1

10 Thoughts on Creativity

1. Where Are Your Creative Ideas Coming From?

2. Being Creative Means Discovering and Improving—Not Just Inventing!

3. Can You Learn or Inherit Creativity?

4. Must You Always Be An Expert?

5. The Flash of Genius—Does It Actually Exist?

6. Who Are Your Five?

7. Ecosystem—Habitat/Workspace

8. The Creative Brain and Your Biceps

9. Your Team and Its Members

10. Less Is More

      2

      My 10 Favorite Idea-Finding Tools

      1. $100 Per Day

      2. Go. Stop. Breathe. Go!

      3. Brainstorming, Mind Mapping, Etc.

      4. Divergent Vs. Convergent Thinking

      5. Five Perspectives

      6. Sleep Well!

      7. Write It Down

      8. Fifty Ideas / Many More Combinations

      9. Matthew’s Creativity Cocktail Technique

      10. Expose Yourself to New Things!

      3

      My Favorite 10 Idea-Evaluation Tools

      1. Critics

      2. Potential Customers

      3. Systems Vs. Humans

      4. How Big Is the Problem That Will Be Solved?

      5. What Makes the Competition Better/Worse?

      6. The 3D Photo: Journey Five Years Into the Future!

      7. Start At 100!

      8. Your Creative Friend

      9. Auditioning for Ideas

      10. What Would It Cost You To Quit?

      4

      10 Tips for “Success Thoughts” That Generate Ideas and the Power to Implement Them

      1. Flow and Meditation

      2. Journal of Joy

      3. Fitness

      4. Nutrition

      5. The Winner’s Routine

      6. The “Willpower” Muscle

      7. You Get All the Things You Focus On

      8. Smile

      9. Shock Yourself!

      10. Go Where Your Fear Is the Greatest!

      5

      10 Systems for World-Class Leadership

      1. T-O-D-A-Y a Leader

      2. What You Can Learn from Children

      3. Let’s Talk, But Really! How to Master Difficult Conversations

      4. A 10 Over Your Head

      5. What Does Excellence Mean to Our Team?

      6. Flying Without Taking Off

      7. Speaking (Yes, in Front of Groups)

      8. Eyes on the Road

      9. Why Leaders Eat Last

      10. Leaders Followers = Exponential Growth

      Afterword