Writing Winning Business Plans. Garrett Sutton

      

      WRITING WINNING BUSINESS PLANS

      How to Prepare a Business Plan

      That Investors will Want to Read

      – And Invest In

      Garrett Sutton, Esq.

      “Writing Winning Business Plans” clearly shows you how to prepare and utilize the most important document for any organization: The business plan. Whether one is just starting out or is already in business and needs to refocus efforts, this practical guide will take you through all the various steps for preparing a winning business plan.

      Writing Winning Business Plans will teach you to:

       • Attract the funding you need

       • Identify strengths and weaknesses

       • Deal with competition

       • Understand your financials

       • Use your plan in competitions around the world.

      With this engaging book’s real life stories as examples, you will quickly and easily learn to write your winning business plan.

      ~*~*~

       “This is a must-read book for anyone thinking about starting or expanding a business.” –Armchairinterviews.com

       “This is THE BOOK for key strategies on preparing winning plans for both business and real estate ventures.”–Robert Kiyosaki

      ~*~*~

      This publication is designed to provide competent and reliable information regarding the subject matter covered. However, it is sold with the understanding that the author and publisher are not engaged in rendering legal, financial, or other professional advice. Laws and practices often vary from state to state and country to country and if legal or other expert assistance is required, the services of a professional should be sought. The author and publisher specifically disclaim any liability that is incurred from the use or application of the contents of this book.

      Copyright © 2005, 2012 by Garrett Sutton, Esq. All rights reserved. Except as permitted under the U.S. Copyright Act of 1976, no part of this publication may be reproduced, distributed, or transmitted in any form or by any means or stored in a database or retrieval system, without the prior written permission of the publisher.

      Published by RDA Press

      An imprint of BZK Press, LLC

      Rich Dad Advisors, B-I Triangle, CASHFLOW Quadrant and other Rich Dad marks are registered trademarks of CASHFLOW Technologies, Inc.

       BZK Press LLC

      15170 N. Hayden Road

      Scottsdale, AZ 85260

      480-998-5400

      Visit our Web sites: BZKPress.com and RichDadAdvisors.com

      First Edition: July, 2005

      First BZK Press edition: April, 2012

      ISBN: 978-1-937832-36-0

      Acknowledgments

      I would like to acknowledge Mona Gambetta and Brandi MacLeod for their assistance in revising and updating this book from the original “ABC’s of Writing Winning Business Plans,” first published in 2005. I would also like to thank my wife, Jenny, and children, Teddy, Emily and Sarah, for their continued patience as these books are being revised and updated.

      Contents

Foreword by Robert Kiyosaki

Chapter One – Plan to Win

Chapter Two – Why Do You Need a Plan?

Chapter Three – Business Plan Basics

Chapter Four – Missions and Goals

Chapter Five – Executive Summary and Business Strategy

Chapter Six – Know Your Business

       Chapter Seven – Know Your Real Estate

       Chapter Eight – Structure and Strategy

       Chapter Nine – The Logistics

       Chapter Ten – Marketing Your Business

       Chapter Eleven – Marketing Trends and Timing

       Chapter Twelve – Funding and Financials

       Chapter Thirteen – Financial Forecasting

       Chapter Fourteen – Presenting the Plan

       Chapter Fifteen – Business Plans Around the World

       Chapter Sixteen – Business Plan Competitions

       Chapter Seventeen – Conclusion

       Appendix

       Appendix A – Business Startup Check List

       Appendix B – Business Plan for Mikhail’s Tacos, Inc.

Foreword

      by Robert Kiyosaki

      When I left the Marines I had to decide which father’s advice to follow. My real father, my poor dad, wanted me to go back to school and get a good job with a big corporation so I could “climb the corporate ladder” as an employee. My best friend’s father, my rich dad, advised me to “build my own corporate ladder” as an entrepreneur. But he also told me that if I wanted to become an entrepreneur I first had to learn how to sell. So I joined Xerox for the sole purpose of learning to sell. I had decided that I was going to become an entrepreneur.

      When I was ready to make the leap from employee to entrepreneur, I had already become the top salesperson for Xerox. I was even more committed to becoming an entrepreneur because I had realized that I did not want to work harder and harder for the next thirty years to make someone else rich. I wanted to work less and less to make more and more to make myself rich and pay less in taxes, just like my rich dad taught me. When I went to tell him the great news, he bluntly asked me one question, “Are you willing to pay the price?”

      What kind of question was that? I thought. Of course I was willing to pay the price. I had just become a top salesperson for a major corporation just as he had told me to do. Think about what I could accomplish selling products I myself had created and had great passion for. I