Always Eat Left Handed. Rohit Bhargava

dominant Internet provider at the time to list my directory and drive traffic to it? Then I could show the restaurant owners how many people were visiting my site and all the potential customers they were missing. It seemed like the perfect plan to convert those skeptical restauranteurs.

      Part of what inspired that plan was the convenient fact that the headquarters of America’s biggest Internet provider at the time happened to be right down the road from where I lived. After several calls, I managed to get a meeting with one of their regional directors.

      A few weeks later, I walked into the lobby of the provider, which was already better known by its acronym: AOL. My big meeting started with some quick small talk, after which the director listened to my description of www.dc-restaurants.com patiently. I talked about the vision for the site. I talked about what I wanted to do for restaurant owners. I talked about how sure I was that AOL users would be very interested in finding restaurants online.

      After quietly listening to me ramble on for about ten minutes, he said politely, “I understand what we can do for you. What can you do for us?”

      Silence.

      I didn’t say anything. I didn’t invent anything. I didn’t even move. I just sat there. I didn’t have an answer because I didn’t have enough confidence to recall all the work I had done before.

      Looking back, I realize there were plenty of things I could have said.

      I could have mentioned the research I had seen about how more and more consumers were looking online for restaurants but that there was no directory of restaurants in our area yet. I could have told him about the few successful directories like mine that I had found in other cities which seemed to be thriving. I could have even told him about how I had researched AOL and knew they didn’t have a directory like this one already.

      Unfortunately, none of those facts came to mind, because I was too nervous. I failed because I didn’t have the confidence or knowledge to be able to come up with a good answer to his reasonable question in the moment when I needed it.

      After what seemed like an eternity, I finally said I would think about it and get back to him. I quietly thanked him for his time and escaped the room as quickly as I could. That was officially the worst business meeting of my life.

      It would be easy for me to excuse my lack of confidence as a natural result of my age and inexperience. I used to think that if I had just been older and more experienced, perhaps I could have succeeded in that meeting.

      Yet it seems like everywhere we look today, there are entrepreneurs who start billion-dollar overvalued “unicorn” companies and make the rest of us feel like underachievers, no matter how old we are.

      Is it possible that some people just seem to earn their self-confidence faster than others? And if so, what do they know that everyone else doesn’t?

      the pomegranate principle

      The answer comes from a fact you will quickly discover if you ever happen to search the Internet for advice on how to deseed a pomegranate. On the Internet, everyone seems to have a theory for the correct way to do this frustrating task.

      The only thing all these self-declared experts agree on is the wrong way: slicing it in half and picking out the seeds individually. Instead, one popular video suggests cutting it in half and whacking the back of each half with a wooden spoon (highly entertaining but messy). Another illustrates how you could cut it into sixths and slowly peel it apart (precise but hard to do exactly right).

      Finding divergent advice like this online is something we encounter often. The challenge is knowing which advice to follow.

      The Pomegranate Principle: In a world filled with conflicting advice, the ultimate skill is building and learning to trust your own intuition.

      Intuition can seem like an example of a big complex thing that is hard to intentionally improve. It isn’t.

      The truth is, intuition is built from the tiny observations that we all make every day. When you get a “gut feeling,” it is an example of your brain using a memory from your past to help explain the present. Scientists call this pattern matching and human brains are great at it.

      That’s why it pays to focus on the details—no matter how small or insignificant. What if tiny little “life hacks,” like learning how to deseed a pomegranate, were the real secret to improving your intuition?

      Life hacks like using club soda to soak up a red wine stain. Or turning on a seat heater to keep takeout food warm in your car. Or rubbing a walnut on damaged wood furniture.

      In Always Eat Left Handed, you will read about fifteen simple but useful ideas like these. To organize them, the book is divided into four parts.

      The first part is called Think Better. It is all about encouraging you to be more observant, invest in yourself and how to be resilient after failure. The second part is Work Better and focuses on how to succeed in the professional workplace. You will learn about why it matters to have professional empathy and integrity, and why job descriptions and being on time are both overrated.

      After that, the third part of the book is all about how to Communicate Better and offers a deeper look at the backstory behind my illogical disgust for cauliflower, why you should interrupt often and the power of simplifying and telling better stories. Finally, the fourth part includes ideas for how to Connect Better, including the unexpected benefits of cross-dressing and why you might want people to steal your ideas.

      Each of the secrets is shared through the lens of a personal story, with minimal buzzwords and told as briefly as I could make it. For each, you will also get real actionable advice for how to put that idea to work in your personal or professional life, and why it matters.

      When you are left handed, you are forced to see the world just a bit differently than other people. Regular everyday items like scissors or can openers just don’t work for you.

      Being left handed means you have to get better at finding your own solutions to life’s tiny problems. That is a mentality we can all embrace, no matter which hand we happen to prefer.

      So let’s get started learning how to do it.

      chapter 2

      

      Be Forgetful

      

      the secret: find your resilience

      The first time I had breakfast with Tim Ferriss, he was a guy about to launch a book that had been rejected by 26 publishers.

      We first connected through an email he sent saying he was a reader of my blog and asking to have breakfast together at the SXSW Festival in Austin, Texas (which he knew I was speaking at). Amidst the chaos of that event, we found a window to have breakfast at the Hilton hotel across the street from the madhouse of the Convention Center.

      That morning he was peppering me with questions about marketing and blogging and sharing his ideas for promoting his soon-to-be-released book.

      A few months later, his book called The 4-Hour Workweek came out and performed better than anyone predicted. It catapulted to become a #1 bestseller and in the years since has sold more than 1 million copies.

      The second time we had breakfast together, he had stayed the night at our house and we were talking about his unlikely rise to fame and what he was going to do next. That day, I remember admiring how he was able to see past his continual failures and achieve something great.

      We love to hear stories like this: people fighting past their early failures to achieve big success.

      British inventor James