Jump Start Your Marketing Brain. Doug Hall

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      “This is a blockbuster work which skillfully blends research and practice. It is NOT another Marketing book to leave on a shelf. Jump Start Your MARKETING Brain instead, should sit on your desk, engines revving, until you pick it up and rocket down the road toward profit! The competition will eat your dust.”

      

Andy VanGundy, Ph.D., University of Oklahoma

      “Doug Hall builds on his legacy as the hardest working, most passionate author touring America today. Jump Start Your MARKETING Brain features the richest research and deepest thinking on marketing ever found in a business book. Doug’s tireless commitment to helping independent booksellers survive and thrive is unmatched by any business author.”

      

Neil J. Van Uum, owner, Joseph-Beth Booksellers

      “This is the most complete and comprehensive book on what it takes to market your business. It’s insightful about human behavior, pragmatic, and powerful. The concepts are simple yet provide the answers to the many brain-torquing questions challenging managers today. This work is provocative; one reading is hardly enough. I view it as a handbook I will be walking around with for many years to come with many pages dogeared and scribbled on.”

      

Ann-Marie Stephens, VP of Marketing, Circuit City

      “For those of us with a short attention span, Jump Start Your MARKETING Brain is a tremendous resource. You can pick it up for a few minutes and read a couple of pages. However, what I have found is that once I pick it up, I end up reading for an hour. Great stuff! I’m planning on using a couple of pages as an icebreaker and conversation starter for our weekly marketing meetings.”

      

David Uible, owner, Vista Grand Ranch

      “Jump Start Your MARKETING Brain is the new and ultimate marketing reference book on how to create, develop, market, and manage brands strategically for the twenty-first century. It details how to make a real difference in the marketplace and how to actively nurture brands for permanent growth. It’s a masterpiece!”

      

Ilene Quilty, Group Director, Johnson & Johnson

       PRAISE FOR DOUG HALL & THE EUREKA! RANCH

      “Eureka! Ranch’s unconventional approach has won raves from some of the biggest corporations in the country.”

      

CNN

      “America’s #1 Idea Guru.”

      

A&E Top 10

      “Eureka! Ranch … has developed more new products (or offshoots of existing ones) than any other organization in America.”

      

New York Magazine

      “Eureka! Ranch goes to any length to encourage a fresh perspective … clients say it works.”

      

Wall Street Journal

      “An entrepreneur who just might have what we’ve all been looking for … the happy secret to success.”

      

Dateline NBC

      “When Doug meets Disney, creativity ne’er wanes; Our team explodes when he jump starts our brains!”

      

Ellen Guidera, VP, The Walt Disney Company

      “America’s Top New Product Idea Man.”

      

Inc. magazine

      “Doug Hall has a method to his madness, a rigorous, quantifiable process for inventing breakthrough ideas for clients. Unlike many creative gurus hustling ideation wares in the corporate marketplace, Doug makes it imperative that his Eureka! Inventing processes are quantified every step of the way.”

      

CIO magazine

      “Hall has a habit of thinking big. His credentials are impeccable.”

      

Unlimited magazine, Scotland

      The materials in this book are provided for the personal use of the purchaser of this book. Doug Hall and or the Eureka! Institute maintains full and exclusive rights to these materials through all applicable copyright laws. No redesign, editing, reproduction, or creation of a derivative work from these materials is permitted without written permission from the Eureka! Institute. If you wish to adapt these materials for your organization or wish to hire Doug or the Eureka! Ranch to present or teach these materials, please contact the Eureka! Institute at the address below.

      Eureka! Institute

      3849 Edwards Road

      Cincinnati, Ohio 45244 USA

      [phone]

      The following are trademarks of the Eureka! Institute, Inc.: Meaningful Marketing, Eureka!, Eureka! Ranch, Brain Brew, Brain Brew Books, Measurably Smarter, The Three Dimensions of Creativity, Jump Start Your Business, Merwyn, Marketing Physics, and Capitalist Creativity

      Tom Peters’s Re-imagine Manifesto is © 2004, Tom Peters. All Rights Reserved.

      To contact Doug Hall:

      E-mail: [email protected]

      Web site: www.DougHall.com

      Call: [phone]

      Library of Congress Control Number: 2005923091

      ISBN 9781578602056

      Cover Design: Stephen Sullivan

      Interior Design: Matthew DeRhodes

      Editor: Jack Heffron

      This book is dedicated

      to the Revolutionaries!

      To Dr. W. Edwards Deming

      and

      to Tom Peters—who JOLTED my thinking

      —and sparked this edition.

       The spirit of adventure is the fuel that drives the creative engine. It awakens the imagination, fires up the adrenaline, and ignites the willingness to learn!

      

Doug Hall

       TABLE OF CONTENTS