Міфи про PR. Річ Лі

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Название Міфи про PR
Автор произведения Річ Лі
Жанр Маркетинг, PR, реклама
Серия
Издательство Маркетинг, PR, реклама
Год выпуска 0
isbn 9786170960795
Міфи про PR - Річ Лі
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найвідчайдушніші головорізи.

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      Спін (англ. spin – «вертіння», «кружляння») – це набір маніпулятивних технік, які використовують для здійснення контролю над формулюванням і донесенням до авдиторії вербальної частини повідомлення і які реалізуються через прямий чи опосередкований вплив на медіа.

      3

      Спіндоктор – радник, який займається повідомленнями в засобах масової інформації. Спіндоктор – це свого роду спеціалізація для професіонала у сфері зв’язків із громадськістю.

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      Trust Me, I’m Lying: Confessions of a Media Manipulator.

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