Интернет-маркетинг. Владимир Давыдов

Читать онлайн.
Название Интернет-маркетинг
Автор произведения Владимир Давыдов
Жанр Маркетинг, PR, реклама
Серия Бизнес-бук
Издательство Маркетинг, PR, реклама
Год выпуска 2020
isbn 978-5-17-116830-8



Скачать книгу

каналах, да и вообще для описания жизненного цикла клиента в целом.

      Пример описания типового персонажа для B2C продукта – металлической входной двери:

      Елена Анатольевна Иванова

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «ЛитРес».

      Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.

      Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

iVBORw0KGgoAAAANSUhEUgAAA+gAAATGCAMAAACCfH4eAAAAYFBMVEUjHyAjHyAjHyAjHyAjHyAjHyAjHyAjHyAjHyAjHyAjHyAjHyAjHyAjHyAjHyAjHyAjHyBHcEwjHyAjHyAjHyAjHyAjHyAjHyAjHyAjHyAjHyAjHyAjHyAjHyAjHyAjHyAXF4RUAAAAIHRSTlM7JP/1nub8k3ctM8zdbFDwVwCDSmEFwqYLE9W4G69Ci1qi7wAAAcdASURBVHgB7NNFYgUhFAVRuK/ddf9LjU+SfHeaOi1MsXKbB8A7BclMV4lq1UDiTCFKU0Xg3FXDMu2CPIbQCZ3QCT3NVPiyCknp6izLy7KKSlnmmTVu76rhW2XWsUE7c3G9NIyhqaVpjM4kNeN+mCXzI3bk8hX6MgZmjTf0ddwLnWTl+AdWQn9thE7ohE7oIHRCJ3RCB6ETOqEHYF1/hpXQCR1bDb2o6/ydvXPRjlRVwrCI1/aKKoq3fv+3PFDwR3WbPZm1V5KZk/5nrbSKoFXUZ9FgMvqjlnIYxQv03mjf/FGg92nbPtTx4Av0+7D4G30U6A63H9MLdNHPUmYJbXoyk1P7c0BfkpxHEa/mWomXLqDXeTbJB23GenNVf6c9nUpDE+0v0JV563GAY2DNTwC9DH0oY+KlM+iFr7XR5qy38r8Q9FHqG584vQb0An3UFvjBTwMd1kL1C/Mb0LkFff1LQRcs843CTbxA/7Ggp5V/UCle+v8DXYx1PAQFE/d6gX4/MYcD/0VKjX8I6DEBvrZL2oTvg342uVeq/35rcSNfALp3AB0O+YdR/X+3Eo3+p4r37fyLn16g914Rz1LOQccEtDWrlEG3CNbVu5hI9c/NeJOZ/VFXLvXngmpU3rrrdkE2yaD+E0BnlNCf9hYzv2T1QYtIu7rbBGukjB+o4j3llK0uP/QtWa/F6FRVH0RVlm7Q1sYt/HBwm3L1UwGR1zrymiuAY1Fe7171mlnfSMK+PKOzWgdBls3PdvdjN0h9YNO1i111Lzr9kZJhesMz9pjjYreHyklpI/NJNqk4yyveZBzKbLtauqpxVZ92gbmbZnM9UphdiQyu9PkdYV/iUi/Q1zPomw/lrmvYigNp4h+UiMF3qxed2V/c7F59ypwheLIaxm8GHXebud1xbk9WdXTXsg3NDre29DE8QOgqU1aY45NpSLT+QYPx4eR24h5+eNOmq4X+aTKYRfgCUbmCwLQ7vpWjb0T/9K3C7bNBj9oz6IMPzcy5MYSVS+7v4kr4B/+QQxJzXEALp+gxaiKfVJ0zAK6GB3JH7SJMS/3JURwYN7XYi0K67dRsm9v0KFBfoBt3zUfQaQOKPAqz3IeKwj+osEgYR9emIwzoOUIWePnT5Utx/P2gB7CV1I/P89Sc2cX9VuwCamtAz1x9csd8eDbaAdIWuW24+nnAwICenaOPhZjknqjAVpjPoNfnG+HpJ4Pu1yfQaYOE1JD4UJhm2LRnc4wOpevwwhwXED0XiotjtjvQgWntMkqfuz44BGJ8CdrUgc4XugF7qRfoAKA9gM7zPIxcdkIPc+q8Tm9Evw86+TuMG0p0j+8GnTgL2V54A/ohnyBf5CH9HHfQl9CBzqMo2uOO8tj0fOZ4UPwK9OUXoC/grqTrJYO5WPDZoDdn0Gfts8n6wPfeRn481BBMTPq7po+D3lp74srE0a9Az0cbUACdh2GFRx4F7RRGAB+gdzZQX6CHFMv9EfRtCrxe9HXuhrcbObNYliL3k6WuaaDLk7Ku2Tugt1fQKUBzposnQuebQVehu63DVEL5NEFSaKsWoozPXR24EX4/20G8ogPFDnrgW9BVWZe1aTQuy/pB0ZUpl6gTJOKh656/l9HFNaOjHnFTqc8DnfjIvdM6epB1+kNZP+H5v3pjGvvV4tVla86U2gFb338Q9H524VBH2p5UQK4k6IrwmNGVdhRA7/LY6wVb3W47Nbp6X5rybAe9z1+gk3ppQ7VJEgnQRwOuIz9fbJDykvpHJgJOdK9NIR63fwd9gLeJgW8Hvbq5CxpuW3aeyC+DzRcscvE45jRuBehe5EAnvY1l+hlbCYa5gQWV/VtGpzjPjqD3V9DTN1xMhfKzQEe2roKmiUOAjueKtMk+pSxMt1hkC4IhsGHFcXvzEfS+78+gpxHssQ6FyMMUY9l56D74AH1ZhJHnBv2Yb6/pOgBduxGgb4PV2vxE0KkDjoI1aZfEM2VhOh/DqlHBudzbJ9sGLXkEfTKT9kO5g04P1sTbNi8xFfo/AXR5DfTITd8gne4zPyUMppJJWdBrCnmcam2sKYx187zT1j6eeKAMAPUAem68tHZvGV0OWtUB9ErO+oRm2UFPzGmbp/8h838S6OPkH4XlNVUWzyC0T73a3hNp6fE0G3bQs0ErPIDOpdYcM4DusNxaLff0IMEjIbuAjier37rVtCVdD5OWXtcE8gh6n3KAvgf69DNBV9M/Qe+TqUIPMwrb02j7CjoE0KEoBui2DV5xLQO6+hMz+h3oD07BXJibpgxCW6kFfTNoTDegp+QMEg39kePPoEPD6ECHADqUPwA6uTviXHsyAhifA7robkD31jzaJy6S64TgFXQIoEPh9gZ6QvZE2qTInQfR2GU8g54pqWtXAJ1NIe3kG/XpM0fQAvRQDa6HioNB8meCLrz8CrqStAnQadya/BboUAnQ0+p83reCjmFH/2vQUwNgR1aEI+K/8gh0nugfa3ID+naGpLffkHh7AR1K3gcdoakc6IN/1PMTQRcNv4Je8NOlGxz/PdApIBSBfrISdZ02svsCemJq5QA9ddFkR1Hw6AH03Fy0WS8ZPf+hoAv1nLNMrsnTgd4P5D4ZzA50Gvv8FugyCKTtueQAephbhdl3g95LWPBfQDeWsuIe9IO1c2+Hqty7gJ4Fw0xx378DejgENJT30/EAOkfDYfKZoIstkJmcg1o6oFOCd1rjfAd9+i3QeRAMZKh3BJ1PTvkhKilwggvolXbGqq6g+5Pnhkx+OAfzcegemlHAjO/oTslPBR2vem4O9NQE/Pwgnmnozn8xdJ/qsiyfR9A9x1LeO9BZZdpemNXSfyfoIHm3aXvcgo4JuvKdoTuF4l1Gf1CeYbBWWJ+G7AJ64djgzILetNqPOUB303g1N62OfB+6SwapTwUdcYHlNbrVQtEBDN3Dfxu6x9u2tdMB9Ml41JQUAJ3CQy1WbLysrnVn0N1KWgjQVVcUyUQrmBb6NaUoBuikTcjXrPtZpQO9ptjbl8TGw2Rcr66gI87b6AB6iQWgxYHeY5UE+mbQW5pTfrgd3r0HemHXF0ri8zoZRwbfgE6PxugUFwXC7zrrvllXEuiP21l3QkI50D9zKhOgXwXQJebU5w9Mxt3PumNtogHoHZ6gV1HAsH+CHtiSVkAPGnPtL87VZ9Bn0b8D+gt0cv6bz5jtv4h6Tc3JFXQssdRH0DeMPZUDXcz7478vhm8GHTMJk9frzYT75Q3oq13jIa4ZBqD9RCUAvRG3oI9UbbFHm1goL3TPymtGJ2dH6Tvr6CsW3jqAvh1GIunQfjXodGlspPy6vLaDfr+OPoHgBKATjkNv7VkPKHlwKxxlQedMKAu6Sh77KxGJKPCqdXcG/fEu6C/Q6bNRypMO9NYEY9U9HmXmfwz0Ik3bkFISQKd+yrsHS8v5+9fR8fZmtDb0jfMO9Kn12tkBPpqNqlYs3l+YofC/Ax0zT1OZsrSW/kqoEL5n0OM0pVWycHwHdJmmKU2YeBi69xOltY0xL+H+14I+06NRsYQ74sk765ZuT59/CPRc20MebAH6KKmNNmVbww84bqbtuSuKgsKoBOiNAOis4o1xQ0A9QnxHyaLa7AR6IN4D/QU6Jl0yzLpTmOMV2OJDoNO6Ep19fAXWFNASiPxu0BFh0B3oEGcY6vuZHQeMAL0T74Cucmctp9DP0M4ZdF5VmKu6Bz2qwog6YVSRa7s8/oeRXws6IcqzELPuWNTmVP4R0KOqoirhCNDF5toI4U+rzD8pRKYYAbod6YS5T/Ic15Px3gF0vrwP+gt0ESDE8UL4MvnQ+xmd/Gr7AZIjQD+18Sdk9J5QhVrYfwN6ATutiFOhJth9Ab17++YIAfQEE8XRZjMzNC0O9BZfYRNc0KnEOvrx1r4M9NmBzCrnAGR0Uewk3oFeXEGHaqyjO/9B3fGaR2WHGQFVWdCr06x+P6B7jqAnFO73oL9Axzr6s7AZXYutHL+k+XHQ+aAEQEcbpDD5TtAhFSNws3q8AT2cqBD3GsMDJVXOiPh3QRcP+WZtZ0DnsbgHnUsmAPo1o5N4XguATnSFKJjZ12R0LKN1nOzZVoAuuhxd3X8ko5O4dghAt21E8ER6Bp1HWjwC6NbPyOhjANJ53L+to/NnAdDd2OuV0a+iX+1PGPmykXKtxZLQ7+6TtuesjxVq/6X+5e3PA5Q91bYnj11h1aUU8LrNGhMspg0ZdEp8L+hQ2sxSzvHW7/YX4z4ZNybrHD8E5NHfNUjU2x9OqC3RSZG0OGb8B7X2j3eYh0j9TDxx8lxfw0tUQF5LyKO1dnpKjrXqWmXKzaZreykGKeXaPL5o1n0ruq4kv3iDlE9mDhTu4qrTh+ans87TBZ7zRdd1jNygN8zJrLNy9pQo19t1MBt7vMsoImlLrbaoCHRGFdD0Qv01UL1UCATt0AqlS8te0CeV/I+9O1hBEIgCKBpFzQQKqgWVpf//l1kDCLSMhB7nbnQjuDnAIL537suToH9fuAUO5fPaR2cLHFZqWN7lWq171gMd9BUD/bBZ/m65xYQOOuigb4NDBx100Js05Xu5veRpqkH/AXTQy2RG0GMHOuhjl7sG9P8PdNAFOuiggy7QQQcddNBBBx100EEHHXTQQQcddNBBBz2nNM6XJqUT6KCDHhV6NdsrM60eUaGDDjro6T0K4zjrq0EHHfSY0Mu0s2rYv7iDDjroMaEvS2N2fQs66KCHhd72T/bOQ81RXNvCgMjBRCEy7/+WV2EJb9Ou7p7uqZp76tOaYMBKbOlHycUWxTKGX1FcB7oD3YH+H4rP/6Q2HejcHxIhksrHqVfJ07A7uDnNPM/b9OHmHfKAb48uVOEzhN+aU4bH2/R9GdqnB7P8NCFVQpP5RIKzDrLZKK0nxb8IdC7zyvVZdnjefAuaVYmxiO89lU8yrLLBlopwmFrIT8WK97fBXBMMIIPOHtGmQzySfUd05A7l3BSLlMbEn1r6BXI8vc8FnXt932+6iP3x8HGxCddV2BcH9kd/yFjhfubPC7gxEu+NvP4w6g+Vli8jZjr9ozcpzH0X7uJsZjTRphO7CFOUbpPhTZYewl95ZQ8kdZMDfbZvK2WneZcmTuPl0DZdGGOVOjprxmSsoY4RXugGKGryytdWyNBhSw4G+TmqgIc8qHMZYZQHOvdUJphI/uS54Ahaz18EuiczW3QTieRR01L5AhPAZA7ZU1HWrqrsfam+XCf4YanJ7bd+yVjtaRvLoKm6Jwhm9ApjvgWTy51dWjaUpm8hWM3XHtevYqYkx88DfSvj2HiVWuXBaUpTxORFuL28XuZCXTIt5JAXIqBN4r1REVsxlVQqD/ZWNwGZQoZGhpxwx/SeKxl+1SWW4Zn28yev6EYl5IFof5QDPQsuhfzFvTHLrUOgVBmbOMWGVk6cJBtv9Lt93++Kg8p8ATfBCvRFpwN31SFeuMrxsuTgq0A/rHtUQRyIgfPnLXnhdagh0K5rGHXxewWIi7mF+Q6TGRwFQcaMB8x7+X2jDqoV6ManIwS/EVlLX/ecEIN/Iui+9gRFHDDRwrPDBA8YbBV7sGkN0BEvad9qCS490Lb2Fo2pzkybQMJw7kXbnLbq2NpG5ekDNGnbAO9yoPssuOShfnFpbfH+7dQG6wA69IAjA6gidt4J6OOEaCx/1skcEdAFRwNmXwl6OenWegOduFZgnqCgZgRL8DyQ8wRelpkyY/0OdHgXESua7BvQ4eSfFpO9gN6QBMNP7dEt6KsBHYUPd/2edY6HkNWKwqJHJ/HeiL8FHUBHGR6TRiM3p4whPAFdfgL00YH+6x59qbz82K07pqgYvMwbSnjfsKCfAUDvgqTPMy9B055L1h25ORUfg+7XN9D1FxT0LP560Gc0OQI6ChZVRy8h944uTVdVrjTt0tlgOaZped29+m7Ij8W4SrxA30F23nWptk2Ydl1u/Kn5La/QCRrQ9/Mcfwa6HrrrYoIRNmRHgb7+03r0H0DvdOHxcDsAOkuqUH9mAH37JejGbCxMQ/YKuhdb0M8g7PO8iVQHP8tTlhyZbXNP0Lf690F3oM9mwWOr4Twwn64xY51Z0I0LzLCRF3w0hd2MuCestyw/A53r7pqAfhrnWqLJATrQ+PIePQ0AOjUOhqa8YprFAb5mgKWYNM+6V+s1zvAZHVQA/dDX8Y3ujAHQvGBC9HTZXZgrw89A31RUFNOz6XqxadtNCmWf0KM3BFgUHhdS00TYNU2p/gHoWaTv1q8p6DoCQPc81JgB3ddt7NaoMG0C6NbawgSZ084onR3o5ELLtbcdD6fZcaTKxt5V350Za0JbdvSruYLoXvQcuq8/1knGCOhwfok5JkA/gv8AdMwfXkD3FUACgTZ08RT0zk6U6814K/cBbBBePfpCQc9w5wbOMt+2bd6JF2aW3UDfuyTpBt8WM+6GatAwNZgC+bYsq/qAqk/o0UVTDRUWVTIN4SYVmnvtDdeY1p14KokkTM5h+ynoB9OVfwMdkxLrW5tzfyetzvf6Y9ThrkYVv4K+Kuc5uv+AHTHScKBDPFnXMb5WTo5khJXqHKDvJ10jqgScZaESUhm9xlRcYCDQCgL6ylczx7pAX8/acADQQ3WVxV8M+sJDLEgQ0I8b+DfQ0XYHw1t4OQjf9ZEB3R/M7d5Ah3u6UmpR34YYxEY30KGoQWmMUKzQjESkElOs9VNAR8VfOs1qRlwqqTIKgO5bb/DhS2GX/GegNwbYjIIe8lJbDaAf67pGl+F4tUdIeb83Kgs6BNCjH0F3oKNKE4MDICagU6pb39iUXNph3skuCUdnlZYUdPU/dQWgQ8v0BL1TIeovBn1sYpn1SsEGjPmvQH+YGbLAAAbYzbqBRcMijSluoCMlIoG17ci/gw55b0Df8UQ1dJT8c3t0CvoQUK0EdI4tFlrYaPoIdBQ9uYGeyPSjrgTo1lSlpy2INkNBF5VKvngL+vse3YGOgWaRXcvIrFxiCjosTNycL9Ed9OVhMIEI6KUMu2/RHfSivUAvaklc9qWgw11q4RevoA9oHb8But/ub0FXj7Qt/Ah0BsWh3s6X0bYb6GWx1LDfr0Cf26RctMrmk3t0FB7aPwK9GAtmyvox6AILGhT0spShs6tHH9DXnNw2GRaNJQF9KVWjKj8A3R+NWcrRd6Bb8XPdR9lA48g3u2Ws2nhOQIfX/cfVwtd+5skFerXuqwrFHhjF3UDXynlNQDcJVgDdyN++duhu9OALBR0jVO+3hu4bevTL44MGHaOj/Q46YkUP79DqfeRWTDfQH5xni/oCxUzSLj1jU0yhI+B21P1wq/Yz5uhVagZnp3mGR0du5Pnvhu7mAj9qff4B6MDyoKDbBZostqAf+77r+WSI3mP3pja5QDfK54jO0StZWiwK383iQKcLofJiZl2kZxT0yo/0lBY9l54jAnRoHtHkM/NsLWsCuj6cKeidv2D77gL9bLP/APSxvYOeYxVNi38EemKKf5p+HCtPO7egR1u7vgH9YVYwiE403fuq